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Research and Markets announced the addition of “Bottled Water in Italy” to their offering. After the striking growth in sales seen in 2003, sales of soft drinks in Italy performed rather disappointingly in 2004.
The short and cool summer in 2004 contrasted greatly with the very long and hot summer of 2003. These particularly unfavorable climatic conditions, together with continuing economic difficulties, greatly influenced the whole Italian soft drink market. As a result, in 2004 there was a general decline in sales of soft drinks across all sectors.
Research and Markets’ "Bottled Water in Italy" report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (1999-2004), allowing readers to identify the sectors driving growth. It identifies the leading companies and brands and offers strategic analysis of key factors influencing the market, be they legislative, distribution, packaging or pricing issues. Forecasts to 2009 illustrate how the market is set to change.
Product coverage includes still bottled water, carbonated bottled water, flavored bottled water and functional bottled water. Data coverage includes market sizes (historic and forecasts), company shares and brand shares.