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Asking Questions, Making Sales: Selling ‘Choice’ Makes Sense for Route Products, Too

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With the growing popularity of potassium chloride as a "salt substitute" for water softener regeneration, why not offer a choice of softener regenerants? It could bolster your route sales at a time when more time-pressed consumers are attracted to home delivery for its time and work savings.

- Don Oster

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Source: Water Quality Products October 1999
Copyright © 2008 Scranton Gillette Communications

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