Business Articles - Water Quality Products

For better or worse, advertising is an integral part of global cultures. You can find it everywhere—in print and broadcast media, airport terminals and city buses, sporting events, clothing and every aisle of every retail store. It also is becoming ubiquitous on the Internet, with advertisers scrambling to secure real-estate for banner ads on popular websites. Regardless of where you find it, advertising is a provocative medium with the power to make a product, service or company highly visible and appealing to consumers and businesses in today’s competitive commercial landscape.
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Are You Sold Enough to Sell? Water Quality Products April 2002 Carl Davidson
The truth is that enthusiasm is what you need to sell but some of us are sorely lacking in this precious commodity ... and it’s no wonder. How can you stay up and enthusiastic enough to sell?
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Ten Low-Cost Steps to Keep Employees from Job Hunting Water Quality Products April 2002 G.A. “Andy” Marken, Marken Communications, Inc
The primary motivation for individuals who are job hunting seldom is simply a bigger paycheck. There are low-cost efforts you can undertake to retain the people you want to keep.
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The Need For Marketing Water Quality Products March 2002 Walt Denny
Starting and running a business without a marketing plan can be like trying to fly an airplane without radar—you might know what your destination is, but you haven’t a “road map” to get you there. Every company, whether it is established or still in the idea phase, needs a marketing plan that serves as an integral part of its overall business plan for company operations. A good marketing plan supports a company’s broader business goals by formulating a sound marketing strategy and an action plan (i.e., specific marketing activities such as web promotions, direct mail, etc.) that can carve a direct path to bolstered product sales, market share and long-term profitability and success.

Wasted Time, Money and Energy Water Quality Products February 2002 G.A. “Andy” Marken, Marken Communications, Inc.
It’s too bad that so many water management and manufacturing firms waste so much money on public relations (PR) activities that have little or no impact on the press or, more importantly, on their prospective customers.
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Smart Management Through the Downturn Water Quality Products January 2002 G.A. "Andy" Marken, Marken Communications, Inc.
Not since l990 have we seen a downturn in the economy as we have for the past five months. Most indicators point to only a mild improvement through the middle of this year. While the downturn?okay, recession?was tough in the early 1990s, you have to go back to the early 1980s to see one that had the global scale as the one we?re experiencing now.
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New Year Shows Promise Water Quality Products January 2002 Wendi Hope King
Now is the time to make our new year?s resolutions. How can we make some informed resolutions for our businesses? Why, by listening to the people in the trenches?to industry members themselves.
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Only Time Will Tell Water Quality Products January 2002 Multiple Authors
The unprecedented events of Sept. 11 and the recession that began hitting our nation at the beginning of 2001 created havoc in the business world. The water industry was no exception; it also saw its share of fluctuation. With such an unpredictable economy, we move into 2002. WQP asked industry professionals nationwide to comment on what the water industry may see in the upcoming year. Although these professionals share their outlooks for next year, only time will tell what lies ahead.
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The Right Time for Bottled Water, POU Water Quality Products December 2001 Wendi Hope King
Although in October, the IBWA had seen only a slight increase in sales overall since the attacks, individual companies have reported increased sales since Sept. 11. This partly is due to bottled water being named as one of the must-have items in case of further terrorism.
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Beyond the Hype of CRM Water Quality Products December 2001 Lorraine Keating, Prism Visual Software
For water treatment companies, automated Customer Relationship Management (CRM) software is a necessity for becoming a successful, well-organized and customer satisfying business. CRM software integrates daily business routines inside the office and on the road and takes care of repetitive and organizational tasks reliably and consistently. So look for the right CRM software product to get beyond the CRM hype into the down-to-earth improvement of your daily operational challenges.
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Thinking Outside the Box Water Quality Products December 2001 Carl Davidson
This article is a salute to those who think outside the box and an invitation to us all to try the unusual and unique to see if it helps us differentiate our company in the marketplace.
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Promoting Your Headline News Water Quality Products December 2001 G.A. "Andy" Marken, Marken Communications, Inc,
Properly writing news releases and submitting them according to an editor’s needs will help get you published and will enhance your business, large or small.
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Winning Websites Water Quality Products November 2001 By Walt Denny, Walt Denny, Inc.
If optimally designed, your website can be a powerful customer magnet or, if it is not, a sure-fire customer repellent.
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