Putting the Business in Show Business   Water Quality Products March 2007   by Carl Davidson & Ric Harry
Learn how to increase your profit from show participation

Eight Steps to Getting Free Press   Water Quality Products August 2005   By John Schulte
“You have to be confident enough to initiate the first contact, and creative enough to develop ways to present what you are selling in a newsworthy way.”

Corporate Communications: All About Delivering Value   Water Quality Products June 2005   “Andy” Marken
Common sense says that for programs to be successful they must be founded on business objectives, not “PR” objectives.
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Sales Solutions: Three important techniques that can help you succeed   Water Quality Products June 2005   Carl Davidson
Like many of you, in March I attended the WQA Aquatech show in Las Vegas, and as always, I learned a lot. It was great to meet dealers from around the country and see what is happening. Of the many things I learned, there are three I would like to share with you
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Closing Techniques   Water Quality Products May 2005   By Carl Davidson
Remember, no close or technique works unless you try it, and practice is essential to success.
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Profit From Used Equipment   Water Quality Products April 2005   By Carl Davidson
Many people were selling because they wanted a new softener, and they were great leads.
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The Art of Building Trust & Rapport   Water Quality Products January 2005   By Darren Rabie
Building trust and credibility with your audience requires four elements.
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Media Relations   Water Quality Products November 2004   By Walt Denny and Mary Lou Denny
Typically, when reporters contact you, they are looking for a professional opinion or explanation about an issue or event, and they are often on a deadline.
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Publicity - Known As 'Free Ink' and 'Free Air' and Here is How to Get Some   Water Quality Products September 2004   By Mary Lou Denny
PR gives you more coverage per dollar invested by getting your message to a wider audience.
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Show Me The Money!   Water Quality Products May 2004   Walt Denny
The most effective way to reach baby boomer women is to emphasize the human element, particularly interpersonal relationships, over specific product features, statistics or pricing.
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The Year of Junk Mail   Water Quality Products March 2004   Contributed by BGSmarketing
The recently passed CAN SPAM Act will force businesses to be more creative in order to grab consumers' attention. "2004 will be the year of junk mail," says Bill Glazer, marketing consultant and president of BGSmarketing.com.

Water Industry Craves Innovation   Water Quality Products March 2004   Roger Miller, WQP Editorial Board
What a difference a few years makes! At this time in 2000 I wrote a similar article highlighting the changes I saw happening in the water industry. Based on what I said then, the future is upon us now.

Corporate Identity   Water Quality Products May 2003   Walt Denny
Every company--both large and small--needs to create a strong corporate identity that synthesizes the right visual elements and words to make a lasting impression and build brand recognition over time. Most importantly, the corporate logo and tagline must be thoughtfully crafted to convey the company's positioning, desired image and central values, while utilizing a very limited amount of space and words
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Speaking of Risk . . .   Water Engineering & Management May 2003   John P. Bachner
Contracts are business promises that are enforceable by law. A number of lawyers urge a client to accept their business guidance (i.e., suggestions for terms and conditions that purportedly can be applied to significantly increase the clients' protection at no additional cost). Undeterred by the fact that lawyers are not known for their business acumen, all too many clients abandon their own good business sense and apply their lawyers'.