Opportunities Bring Cash   Water Quality Products August 2003   Wendi Hope King
As many of us wonder when the economy will make its massive turn around, others of us feel that maybe this will be as favorable as it gets for a long time. We must make the best of it. To assist you, we offer our Annual Buyer's Guide complete with supplier and product listings, a product/service guide and an index of associations and government entities that may help advance you even further down the road to prosperity.
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C&I Opens Doors for Dealers   Water Quality Products July 2003   Wendi Hope King
This issue is dedicated to those dealers who already have made a huge success for themselves in the C&I marketplace, to those dealers craving more C&I knowledge and to those who will use it as a stepping stone to new markets.
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Developing Your Distillation Business   Water Quality Products May 2003   Daniel Harbeck, Get Distilled
Daniel Harbeck, the operations manager for Get Distilled, a Durastill distributor that sells steam-distilled water, machines and accessories in Mukilteo, Wash., shares his story on how he became involved in the water treatment industry and how he uses his time to educate consumers.
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Water Vending   Water Quality Products January 2003   Adrian Thompson, Polela Concepts
Water vending provides a fantastic opportunity for existing water business operators to expand their business into areas that are too small or difficult to service profitably.
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Bottled Water Testing   Water Quality Products October 2002   Kristin Safran and Barbara L. Marteney, National Testing Laboratories
Consumers want to know if the bottled water they buy is safe. How and why bottled water is regulated is not common knowledge and can be confusing to customers. Bottlers who understand and can explain aspects of water quality, regulations and test results to their customers have a useful sales tool to promote their product.
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Shifts in Analytical Requirements   Water Quality Products September 2002   Troy Ethan, Spectrum Laboratories
To remain successful, the water treatment professional should take advantage of advances in in-field testing as well as advances in laboratory analyses. This article describes the shifts in analytical requirements recommended to satisfy consumer desires and promote expansion of the POU/POE water treatment industry.
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Back to the Basics, Part 3   Water Quality Products July 2002   Jeff Roseman, CWS-1, Aqua Ion Plus+ Technologies
In this last section of a three-part series, the use of ozone, ionization, distillation and aeration is discussed in a simple fashion to help the beginner rationalize the importance for a full understanding of these technologies and the need, again, for a professional water treatment specialist.
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Promoting Your Company Through Local Media and the Community   Water Quality Products April 2002   Wendi Hope King, WQP Staff
Advertising in national publications and television stations is the standard route taken by businesses, even small ones. Promotions and advertising are key to any good business. However, it is small businesses that reach out directly to their communities that gain marketshare and a solid customer base.
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Making the Filtration Buying Process Easier for Your Customers   Water Quality Products March 2002   By David M. Marsh
If you’ve seen it once, you’ve seen it a hundred times—customers who come to you looking for a home filtration system, unaware of what their specific needs are. While many consumers simply want a system that improves their water’s taste and aesthetic qualities, the majority are looking for a product that will make their water healthier. But as you know, “healthier” is a subjective term, and without knowing the issues that are present in the customer’s water, providing them with a system that fits their needs isn’t very easy to do.

Boost POE Sales by Leveraging the New Arsenic Standard   Water Quality Products February 2002   Craig Winter, CWS-III, EnviroInvestigations &Remediation
Recent market research showed that more than 73 percent of consumers prefer to consult with a water treatment professional when dealing with arsenic. Combining this inclination with the preference for the POE approach, the treatment professional has a unique opportunity to generate significant new revenue from POE sales with minimal upfront effort.
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Wasted Time, Money and Energy   Water Quality Products February 2002   G.A. “Andy” Marken, Marken Communications, Inc.
It’s too bad that so many water management and manufacturing firms waste so much money on public relations (PR) activities that have little or no impact on the press or, more importantly, on their prospective customers.
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Water Tests Protect Customers from Guilty Parties   Water Quality Products September 2001   Wendi Hope King, WQP Staff
Despite the regulations set for treatment plants, the general public will find itself focusing on the negative and seeking additional treatment from our industry. This spells opportunity for water treatment dealers to illustrate how their services can benefit the public.
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Gas Chlorine Education   Water Quality Products September 2001   The Gas Chlorine Education Committee
The Gas Chlorine Education Committee announced the launch of an industry-wide campaign entitled, "Gas Chlorine: The One and Only Choice for Water Disinfection."
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I've Never Met a Rich Sharecropper   Water Quality Products March 2001   Carl Davidson
Sharecroppers are poor tenant farmers. They farm the land for the owner in exchange for a share of or percentage of the crops they produce for the owner. They do what they are told and have no land to farm themselves.
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Recruiting A Great Sales Team: The Manager's Most Important Function   Water Quality Products January 1999
Nothing makes more of a difference to a water equipment company's bottom line than the number and quality of the sales team.