There is probably never enough time to get all your ducks in a row, but this is especially true in the summer months. Summer is an active time of the year for water dealers around the country. The weather is nice, and homeowners are trying to get the bulk of their home improvement plans, including water treatment solutions, completed before winter knocks on the door.
Running a successful dealership requires a lot of multitasking, which often means never finding time to get to the things on the “back burner.” But now that September has arrived, I think it is time to start squeezing in an hour here and there dedicated to improving your business plan, specifically, exploring the benefits of networking.
Networking doesn’t usually steal the spotlight among all the other tasks hanging over your head; however, it is extremely valuable and can actually help with some of your day-to-day responsibilities.
Among all commitments, it is very tempting to place a lower priority on meeting and talking to new people. Many of you probably dedicate no time at all to networking except for a few trade shows and the occasional technical seminar where you mingle with others in the field.
While trade shows and seminars are an excellent way to keep up with current technologies and market trends, I really want to focus on the benefits of getting in touch with other dealers in your area and across the U.S.
Small business owners sometimes feel that sharing success stories with others can “give away their secrets and tip off the competition;” however, I think this can be very limiting to dealers. My advice is—share your war stories!
Start by making a call to another dealer in your area. There is nothing more beneficial than learning how someone else has handled a particular problem. Moreover, a dealer in your area would be treating similar water problems to the ones you handle. You will be surprised to learn that many dealers are happy to share information with others, especially if it allows them to learn a few things in return.
Some dealers may find it hard to approach another dealer in their area, especially those who feel they already serve a tight market. In this case, it shouldn’t be difficult to contact dealers in other areas. Regardless, building relationships with fellow water professionals can only make you stronger. Just make sure to be genuine in your approach, and be willing to exchange helpful information.
Lack of time or fear of giving away your business secrets to the competition should not be an excuse to avoid communicating with others in the field. Extend your reach and you’ll discover the benefits are endless.
Water Quality Products has Moved!
Effective Sept. 1, 2006, Water Quality Products has moved to its new location.
Please note our new address:
3030 W. Salt Creek Lane, Suite 201
Arlington Heights, IL 60005-5025
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