2007 State of the Industry
Water Quality Products
December 2007
By Water Quality Products
A current assessment of the water treatment industry
Web-Based Support
Water Quality Products
March 2006
By G.A. ‘Andy’ Marken
Focus on what you have, not what you want
Junk or Gems?
Water Quality Products
April 2003
Brad Linden, Xpedite
Marketers and sales professionals need to learn how to make their point quickly and effectively, without alienating their recipients. Following are some quick tips to ensure that your mass e-mail communications will be received well.
PDF Version
Winning Websites
Water Quality Products
November 2001
By Walt Denny, Walt Denny, Inc.
If optimally designed, your website can be a powerful customer magnet or, if it is not, a sure-fire customer repellent.
PDF Version
Can Technology Help You Sell More?
Water Quality Products
October 2001
Carl Davidson
Many of us went into sales because we were good with people and bad with paper work. As a result, many of us have shied away from changing technology during the last few decades.
PDF Version
Have You Seen Your e-Business Plan Yet?
Water Engineering & Management
September 2001
Melanie Rettie and Mo Rousso
A well-developed e-Business strategy will help implement fast, flexible and cost-effective business practices, propelling your utility to maximum revenue/profits.
PDF Version
Web-Based and Wireless REVOLUTIONS
Water Quality Products
May 2001
Lorraine Keating, Prism Visual Software
The media predicts that virtually all work as we know it soon will be Web-based and wireless. With the proliferation of PDAs and cell phones, and with their continually decreasing costs, this statement is hard to refute. An article published in Software Technology magazine stated that to characterize this new technology as a "revolution" is an understatement. Rather it is a "cataclysmic change."
PDF Version
E-Business
Water Quality Products
April 2001
Dale B. Langefels, Crane Environmental
With so many water treatment technologies and ways to apply them, a major challenge to our industry is to develop online configurators that allow the user to select and order a system that best fits his specific needs.
PDF Version
A Leading Team
Water Quality Products
March 2001
Wendi Hope King, WQP Staff
After nine months of silence, the Osmonics team emerges renewed and ready for a future full of success.
PDF Version
Web Page Design
Water Quality Products
February 2001
Arthur von Wiesenberger, The Bottled Water Web
With the right website, you, too, can join the exploding world of e-commerce, building a powerful Web presence and communicating effectively with consumers.
Marketing in the New Millennium
Water Quality Products
January 2000
Ned Jones
How will we market our products in the future? Will it be via the Internet with the click of a mouse? Will magazines, televisions, radios and other media continue to dominate our marketing means?
E-Commerce Provides Key to Lower Business Costs, Part II
Water Engineering & Management
October 1999
Klaus Etzel
This is part 2 of a two-part article. Part 1 ran in the September issue. E-commerce applications can be added to increase productivity, improve data accuracy, promote trading partner loyalty and facilitate just-in-time inventory management.
E-Commerce Provides Key to Lower Business Costs, Part I
Water Quality Products
September 1999
Klaus Etzel
Industry analysts are optimistic about electronic commerce for two reasons. First, it is delivering on its promise to lower costs, reduce order-processing time and improve information flow. Second, the tremendous growth in Internet trading since just last year reflects an increased confidence in the security and reliability that now can be built into Internet access.
Free Electronic Commerce
Water Quality Products
May 1999
Plumbing Online
Electronic commerce, or e-commerce, is rapidly growing within the plumbing industry.
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