Facts Get in the Way of Winning Customers, Marketshare   Water Quality Products September 2001   G.A. "Andy" Marken, Marken Communications, Inc.
Despite leading market research firms that show solid marketing has a cumulative effect, management often views the marketing budget as an expense rather than an investment. It?s time for managers to nail down marketing plans.
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POU/POE Forecast   Water Quality Products March 2001   Dan Noble, Resource Trends, Inc.
My belief is that distributed water treatment is a trend, that is, only if a few other factors converge.
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A Bird's Eye View of the Broader Water Market   Water Quality Products March 1998
In order to compete effectively in today's water market, one must understand how the industry is growing and in what direction.