Taking the Lead   Water Quality Products December 2003   Walt Denny
Not having a strategic sales lead management process in place inevitably results in lost opportunities. Consequences can range from drooping product sales to being driven out of business by eager competitors.
PDF Version

Creating a Positive Image   Water Quality Products January 2002   Walt Denny, Walt Denny, Inc.
Whether you?re marketing commodity products or highly specialized services, your success rides heavily on your ability to project the right company image?to create and sustain a positive "buzz" among consumers and business and trade press about who you are and what you have to offer. A strong PR program can provide the visibility and credibility needed to put you on the radar screens of the right people, while instilling a sense of confidence and goodwill in their minds about your company, products and services.
PDF Version

Billing as an Outsource   Water Engineering & Management May 2001   Larry Myers
Natural gas deregulation in Georgia showed marketers the value of outsourcing their billing. This same lesson was learned years earlier by the telecommunications industry. When deregulation for the telecommunications industry became effective, companies quickly realized the need to focus on their core businesses if they wanted to stay competitive. Outsourcing became a sensible way to increase efficiency and cut costs in areas inconsistent with the core business. The smart businesses opted to do what they do best and leave the rest to the experts. These opportunities also are available to the water and wastewater industry.
PDF Version

Fleet & Distribution Outsourcing   Water Quality Products March 2001   Ralph K.F. Stockmayer, Penske Truck Leasing
There are many details to learn when outsourcing your vehicles. Discover how outsourcing can be the answer for you.
PDF Version

Fleet and Distribution Outsourcing   Water Quality Products April 2000   Ralph K.F. Stockmayer
Should a water quality company consider distribution or fleet outsourcing?

Wave of the Future, The   Water Quality Products January 2000   Dick Heckmann
As we enter the new millennium, the water industry is poised to be one of the most exciting and vital businesses in the worldwide economy. Growing populations are placing stress on aging water infrastructures and farmers' water needs.

Outsourcing Enterprise Resource Planning: How it Can Work For You   Water Quality Products March 1999   by Jim Patrick
Use information technology to better your dealings and relationships with customers and suppliers.