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Strategic Alliance Creating New Business Opportunities for Companies, Part I

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Cooperation often takes many forms—everything from joint ventures to both simple and complex licensing agreements. One such partnership that has been successfully employed for some time in the business world but is now gaining a new following is the idea of forming strategic alliances.

- Eric Aparnieks

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Source: Water Quality Products November 1999
Copyright © 2008 Scranton Gillette Communications

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