2007 State of the Industry
Water Quality Products
December 2007
By Water Quality Products
A current assessment of the water treatment industry
Facing a Downturn
Water Quality Products
December 2006
Carl Davidson & Ric Harry
How will changes in the economy affect your dealership?
The Role of Financing
Water Quality Products
December 2006
WQP asked Andrea Swiney, marketing manager for Aqua Finance, Inc., to discuss the benefits of a financing program vs. consumer credit cards for water dealers.
What’s in Store for the Water Industry in 2006?
Water Quality Products
January 2006
Neda Simeonova, editor
Each January, Water Quality Products asks some of the top industry professionals to share their views on the main issues that influence our industry today, as well as give us their forecasts for 2006. We hope the following pages will assist you in preparing for a new and successful business year.
Industry Forecast
Water Quality Products
January 2005
By Jeff Roseman, Joseph K. Doss, Dr. Alan Leff, Peter Censky and Tom Bruursema
To assist you in the preparation for a new and successful business year, Water Quality Products asked various industry professionals to share their outlooks for 2005.
PDF Version
Conduct Your Own Market Research
Water Quality Products
May 2004
By G.A. “Andy” Marken
Whether you are a manufacturer, distributor, dealer or retailer, thorough research is essential to survival in today’s competitive market.
PDF Version
The Future of Water
Water Quality Products
January 2004
As presented each January, the following pages contain outlooks for the water treatment industry. Water Quality Products asked various industry professionals to present a view of the marketplace from their seats, so that we all may look at our individual business futures as well as the future of the industry and make our plans accordingly. Some issues that once seemed futuristic may become reality sooner than we think.
PDF Version
A Solid Future for POU Water Purification
Water Quality Products
March 2003
Glenn Land, Aduk, Inc.
Point-of-use (POU) water purification has a solid future. The relatively new POU industry will have to shoulder tremendous responsibility. Serious issues of water quality as well as quantity are apparent. The right of every human to water must be proactively protected if an acceptable quality of life for future generations is to be reasonably assured. This will not happen until it becomes a high priority political issue.
PDF Version
Point-of-Use Reverse Osmosis
Water Quality Products
February 2003
Tony Pagliaro
As the residential point-of-use (POU) reverse osmosis (RO) industry approaches its 35th anniversary, it is time for a reality check on the industry's progress to date as well as a look ahead to new technologies or improvements that the industry may introduce for POU RO systems in 2003.
PDF Version
What Is in the Stars?
Water Quality Products
January 2003
WQP asked industry professionals nationwide to comment on what the water industry might see in the upcoming year. Although these professionals share their outlooks for 2003, the water treatment industry"s future is uknown, but it should continue to shoot for the stars.
PDF Version
Bottled Water vs. Tap
Water Quality Products
October 2002
Nadia Abboud, Severn Trent Services
While both sides of the bottled/tap battle continue trying to inform and ultimately win the consumer over, a few facts cannot be overlooked. Regardless of how a consumer obtains drinking water, both bottled and tap must draw from the same available global freshwater sources. Despite the information with which consumers are presented, ultimately the decision is theirs. When purchasing bottled water, knowing what you are getting requires some research and understanding.
PDF Version
Enhanced Bottled Waters
Water Quality Products
October 2002
Wendi Hope King, WQP Staff
WQP spoke with Barry Willson, senior vice president of operations at BEVsystems International, Inc., based in Miami, about the current enhanced water trends that seem to be driving the industry and giving marketers a lot to work with.
PDF Version
Expanding Knowledge, Continued Growth
Water Quality Products
October 2002
Wendi Hope King, WQP Staff
The bottled water industry has seen steady growth for years. Consumers are demanding beverage choices to suit their healthy lifestyles, and the bottlers have stepped in to meet those needs. One of the driving forces behind this continued boom is the International Bottled Water Association (IBWA).
PDF Version
Full of Promise
Water Quality Products
October 2002
Contributed by Zenith International
East Europeans drank almost 10 percent more soft drinks in 2001, pushing consumption past the 20,000 million liter mark for the first time, according to the 2002 East Europe Soft Drinks report from Zenith International. Volumes have jumped 36 percent since 1997, despite the economic troubles of the late 1990s.
A Look at the Bottled Water Market
Water Quality Products
October 2002
Wendi Hope King
This year WQP decided to dive into the bottled water market and explore what some of the latest trends and standards are. What drives the bottled water industry? Who is its target market? Why has it continually seen such growth year after year? How have the beverage giants affected the marketplace? And what role does IBWA play in all of this?
PDF Version
Growing Awareness of POU
Water Quality Products
May 2002
Glenn Land and Bill Harrison
The future of safe drinking water lies squarely in the hands of the point-of-use (POU) water purification industry. Growing awareness among decision-makers and consumers is the force behind the increasing importance of the POU industry.
PDF Version
The Commercial POU Market
Water Quality Products
February 2002
Craig W. Story and John E. Windju , PHSI, Pure WaterTechnology Division
Commercial point-of-use (POU) drinking water equipment and services is rapidly evolving into a multimillion dollar market. This growth can be attributed to several important trends.
PDF Version
Smart Management Through the Downturn
Water Quality Products
January 2002
G.A. "Andy" Marken, Marken Communications, Inc.
Not since l990 have we seen a downturn in the economy as we have for the past five months. Most indicators point to only a mild improvement through the middle of this year. While the downturn?okay, recession?was tough in the early 1990s, you have to go back to the early 1980s to see one that had the global scale as the one we?re experiencing now.
PDF Version
New Year Shows Promise
Water Quality Products
January 2002
Wendi Hope King
Now is the time to make our new year?s resolutions. How can we make some informed resolutions for our businesses? Why, by listening to the people in the trenches?to industry members themselves.
PDF Version
Only Time Will Tell
Water Quality Products
January 2002
Multiple Authors
The unprecedented events of Sept. 11 and the recession that began hitting our nation at the beginning of 2001 created havoc in the business world. The water industry was no exception; it also saw its share of fluctuation. With such an unpredictable economy, we move into 2002. WQP asked industry professionals nationwide to comment on what the water industry may see in the upcoming year. Although these professionals share their outlooks for next year, only time will tell what lies ahead.
PDF Version
Promoting Your Headline News
Water Quality Products
December 2001
G.A. "Andy" Marken, Marken Communications, Inc,
Properly writing news releases and submitting them according to an editor’s needs will help get you published and will enhance your business, large or small.
PDF Version
Facts Get in the Way of Winning Customers, Marketshare
Water Quality Products
September 2001
G.A. "Andy" Marken, Marken Communications, Inc.
Despite leading market research firms that show solid marketing has a cumulative effect, management often views the marketing budget as an expense rather than an investment. It?s time for managers to nail down marketing plans.
PDF Version
From Dams to Beans
Water Engineering & Management
July 2001
Bill Swichtenberg
The Milagro Beanfield War by John Treadwell Nichols and later a movie directed by Robert Redford is a humorous look at a fictional little town in New Mexico. The main character (Joe Mondragon), a lifelong no good, troublemaking resident of Milagro, starts the "war" by irrigating his father’s old beanfield against the wishes of the rich developer and water rights owner.
PDF Version
Duty Calls For Local Awareness
Water Quality Products
May 2001
Wendi Hope King
Editorial: May 6—12 is National Drinking Water Week (NDWW). It is our duty and opportunity as water professionals to make this week work for us by incorporating local companies, expertise and even the Water Quality Association (WQA) into NDWW.
PDF Version
A Leading Team
Water Quality Products
March 2001
Wendi Hope King, WQP Staff
After nine months of silence, the Osmonics team emerges renewed and ready for a future full of success.
PDF Version
Big Things in the Works at WQA
Water Quality Products
March 2001
Wendi Hope King
Soon, the WQA will draw many of us out of these cold city winters to join it down in sunny Orlando, Fla., for its 27th Annual Conference & Exhibition taking place from March 27 to 31.
PDF Version
Seawater Desalination With Reverse Osmosis
Water Quality Products
March 2001
Jorg Menningmann, Waterlink Pure Water Division
Desalination technology has brought fresh water and hence industrial and commercial development to areas of the world that otherwise might have remained unproductive. Not only has development been enhanced by this technology but, more importantly, the health and welfare of many people have been improved by the supply of sanitary fresh water supplies.
PDF Version
POU/POE Forecast
Water Quality Products
March 2001
Dan Noble, Resource Trends, Inc.
My belief is that distributed water treatment is a trend, that is, only if a few other factors converge.
PDF Version
Industry Predictions 2001
Water Quality Products
January 2001
Edited by WQP Staff
WQP asked industry professionals to tell us what they think will happen in the water industry during the next year or so. Each explains the key issues the industry will deal with and their own personal feeling and insight on the upcoming year.
PDF Version
The Gray Area: The Difference Between Commercial and Industrial
Water Quality Products
February 2000
Wendi Hope King
For a long time, the commercial and industrial (C&I) markets have been accepted as one sector of the water industry. Although considered different from such other markets as residential, agricultural and wastewater, there is a large murky area when being separated from each other.
One Thing is for Certain ... Change
Water Quality Products
January 2000
Roger Miller
They say only two things are certain in life: death and taxes. I think there is a third: change. Change certainly applies to our rapidly maturing water treatment industry.
Wave of the Future, The
Water Quality Products
January 2000
Dick Heckmann
As we enter the new millennium, the water industry is poised to be one of the most exciting and vital businesses in the worldwide economy. Growing populations are placing stress on aging water infrastructures and farmers' water needs.
Heading Into the New Millennium
Water Quality Products
January 2000
Patrick Dalee
The coming of a new millennium inspires thoughts of the future. Specific forces will influence the way our industry markets it's residential products. The only guarantee we do have is that the quality of our fresh water supply will continue to decline, and people's awareness of solutions will continue to rise.
Water Industry Analysis
Water Quality Products
January 2000
Dan Noble
The water industry gets more interesting, complicated and global as time moves on. Certainly, the activities of the "big boys" such as Vivendi's acquisition of U.S. Filter; Azurix, Enron's water subsidiary, going public; and Suez Lyonaisse's steady march are big news this year.
| 
RSS: WQP Articles
