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 | EDITORIAL CATEGORY - WATER VENDING |
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Water Vending
Water Quality Products
January 2003
Adrian Thompson, Polela Concepts
Water vending provides a fantastic opportunity for existing water business operators to expand their business into areas that are too small or difficult to service profitably.
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Dreaming the Dream, Selling the Show
Water Quality Products
July 2000
Carl Davidson
Last month, we discussed feeling customers' pain, which builds desire for change, but change to what? This month, we will discuss dreaming the dream, making the customer visualize enjoying the benefits of your products and services.
Water Vending is Here to Stay
Water Quality Products
April 2000
Larry M. Eils
Consumer concerns about drinking water contaminants and aesthetics partially explains the increased demands for alternatives to tap water such as bottled water or water from a vending machine. Media hype about contaminants and aggressive marketing by some bottled water companies also plays a role.
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