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EDITORIAL CATEGORY - WATER VENDING
Water Vending   Water Quality Products January 2003   Adrian Thompson, Polela Concepts
Water vending provides a fantastic opportunity for existing water business operators to expand their business into areas that are too small or difficult to service profitably.
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Dreaming the Dream, Selling the Show   Water Quality Products July 2000   Carl Davidson
Last month, we discussed feeling customers' pain, which builds desire for change, but change to what? This month, we will discuss dreaming the dream, making the customer visualize enjoying the benefits of your products and services.
Water Vending is Here to Stay   Water Quality Products April 2000   Larry M. Eils
Consumer concerns about drinking water contaminants and aesthetics partially explains the increased demands for alternatives to tap water such as bottled water or water from a vending machine. Media hype about contaminants and aggressive marketing by some bottled water companies also plays a role.
Vending Machines   Water Quality Products July 1998
An overview of vending.
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