Giorgio Armani, Green Cross partnership supports projects in Sri Lanka, Ivory Coast, Senegal
Giorgio Armani is expanding its Acqua for Life campaign in partnership with Green Cross Intl. (GCI) for the fourth consecutive year, targeting water-scarce communities in West Africa, Latin America, and, for the first time, the South Asian nation of Sri Lanka in 2014 to roll out sustainable drinking water systems that will benefit thousands of people.
Acqua for Life, launched in 2011, has in its first three years raised funds for the successful implementation of water pumps, wells and rainwater harvesting systems in more than 60 communities and schools in Ghana, Bolivia, Mexico and China, providing around 150 million liters of water per year.
The aim of the campaign’s fourth edition will be to support the development of water systems in new communities in Africa (Ghana, Ivory Coast and Senegal), Latin America (Bolivia and Mexico) and Asia (Sri Lanka). It is also a timely milestone ahead of the next Universal Exposition: 2015 Milan Expo, the theme of which is Feeding the Planet, Energy for Life.
Acqua for Life generates funds for GCI’s Smart Water for Green Schools project, which has been installing water systems in schools and communities living in water poverty in Africa, Latin America and Asia since 2010.
Through the construction of water supply systems in communities and rainwater harvesting systems in school compounds, Acqua for Life and Green Cross ensure community members, particularly women and children, have sustainable access to safe water.
In Sri Lanka, the remote village of Pulawala, in the Eastern Province district of Amara, is home to around 1,000 people, who face severe water shortages during the April-to-October dry season. During this period, people — routinely children — must walk 10 to 15 km to fetch water for their families.
In 2014, Ivory Coast and Senegal will join neighboring Ghana, where Acqua for Life was launched. In Ghana, the campaign expanded from rural communities into urban areas in 2013, installing mechanized boreholes to provide water to residents of the Aboabo slum in Ghana’s second-biggest city, Kumasi.
In Latin America this year, Green Cross and Giorgio Armani are supporting water-scarce communities in Bolivia and Mexico. Acqua for Life provided 27 Bolivian communities with sustainable water supplies in 2012 and 2013, and two Mexican villages in the state of Morelos (Santo Domingo Ocotitlán and Amatlán de Quetzalcoatl) in 2013.