American Career Centers, Inc., Plans Name Change to Water Star, Inc.
The board of directors at American Career Centers, Inc., has recommended the company change its name to Water Star, Inc.
After ACCI completed acquisition of Water Star Bottling, Inc., and its 85 percent owned subsidiary Geyser Products on Feb. 28, 2002, the board of directors unanimously recommend that the company take the necessary steps to change its name to reflect the change in the company's business activities.
Thomas Krucker, president of ACCI, stated, "It is our desire to have the name of our company more accurately reflect our business activities. At this time, Water Star Bottling, our newly acquired subsidiary, distributes its products in all 50 states.
"Consumers have already endorsed Water Star's unique product line and demonstrated its preference for Geyser's unique packaging and flavored drinks with about $8 million in annual sales for the past few years."
Since being acquired by ACCI, Water Star has moved to expand its already extensive distribution system. The company has added six new points of distribution in the greater New York area, new distribution has been obtained in the Northwest and in Nevada. One of the largest supermarket chains will stock Water Star's products in all 27 of its stores in the Las Vegas area.
The company plans to continue to rapidly expand its active distribution relationships throughout the country.
"We will continue to focus our efforts on building on our already extensive distribution system. It is our goal to build a national brand based on our unique water from 'The Geyser.' Our brand combines products that consumers love and a name and package that is easily recognized," Jerry Ludeman, president of Geyser Products, the company's marketing and distribution arm, said, "We believe that our distribution network, our brand and our dedication to providing the finest products, is the key to build a national brand."
Water Star was founded in 1992 utilizing ice-cold, pure spring water from North America's only cold water geyser. The company's unique natural water source is located south of Yellowstone National Park and Jackson Hole, Wyo. Water Star's products are distributed throughout the United States.