Aqua Vie Beverage Corporation has announced that its Hydrator™ water beverage product line has been authorized for 5,000 stores and approved for cold-box placement in approximately 3,000 7-Eleven stores throughout North America. Distribution will be through the McLane distribution network.
"As a result of its cooperation with America's premier C-store chain, Aqua Vie will become part of a giant marketing matrix reaching consumers across an entire continent, and around the world," said Thomas Gillespie, president and chief executive officer.
The 7-Eleven product placement follows Aqua Vie's new production agreement, geared to high-volume production, which was announced last week. In conjunction with this product placement, Aqua Vie and 7-Eleven will join forces to sponsor the Foyt NASCAR racing team.
Founded in 1927 in Dallas, Texas, 7-Eleven is the world's largest operator, franchisor and licensor of convenience stores with more than 21,000 units worldwide, serving more than 6 million customers per day. Formerly "The Southland Corporation," 7-Eleven is also is one of the nation's largest independent gasoline retailers.
Based in Ketchum, Idaho, Aqua Vie Beverage Corporation develops and markets all-natural, lightly flavored, still (non-carbonated) bottled spring water.