Archives

June 2012
If the articles in this month’s Dealer Insight special section are any indication, today’s customers are changing. This means dealers need to change their sales approaches too—keeping up not only with customers’ needs, but...
Wars have been fought over me. When condensed in the atmosphere, I can refract sunlight to form a rainbow. I am often called the universal solvent. From a molecular standpoint, I resemble Mickey Mouse. Most of my siblings...
Water softener resin is extremely porous, which is beneficial because it allows for more surface area to capture calcium and other metals in source water. Surprisingly, 99% of ion exchange actually happens in the interior of...
In 2007, the NSF Intl. Drinking Water Treatment Unit Joint Committee revised the NSF/ANSI Standard 53 protocol for pH 8.5 lead reduction based on a substantial amount of research on particulate and colloidal lead. The...
Founded in 1938, Culligan of Wheaton was the first Culligan USA franchise. Over the past seven decades, the company has seen its share of change, but one thing stays consistent: its commitment to both its customers and...
Does your dealership offer financing? I hope not. That may be a shocking statement coming from the sales manager of a finance company, but allow me to explain. Pick up your local newspaper or listen to a local radio station—...
Over the past several years, the Water Quality Assn. (WQA) and the Water Quality Research Foundation (WQRF) have completed three research studies that provide the industry with insights into their core customers and the...
In April 2012, the Water Quality Assn. (WQA) laboratory received third-party accreditation to ISO/IEC 17025 from International Accreditation Services. For many years, WQA’s laboratory already has been operating in compliance...
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on websites, Google Maps and many other places on the Web. These ads can be a...
The Water Quality Assn.’s (WQA) Professional Certification program helps identify professionals who have demonstrated a certain expertise level. Water Quality Products Associate Editor Nicole Bowling spoke with Kelly...