Neda Simeonova is Editorial Director of Water Quality Products. Simeonova can be reacehd at [email protected] or 847.391.1011.
Are Yellow Pages Worth Your Efforts?
As you sit down to plan your advertising budgets, how much do you intend to spend on Yellow Pages advertising?
Despite advances in Web advertising, it is well known that a large number of water treatment dealers still rely heavily on Yellow Pages. They do generate some business, but ask yourself this question: Are Yellow Pages worth your efforts?
Today's customers are more likely to shop online and are becoming more susceptible to new methods of advertisements, such as social media, phone apps and QR codes.
So where does Yellow Pages advertisement fall? Perhaps lower on the list than you think. Just like investing, I believe using diverse methods of advertising can help get your message out more effectively and result in larger profits.
While traditional methods may seem foolproof, they may not generate the best return on your investment.