BevExpo and drinktec 2005 Forge Agreement

January 20, 2004

BevExpo 2004 and drinktec 2005, the renowned world fairs for beverage and liquid food technology, respectively, have agreed to be "marketing partners," providing educational programming, marketing and general support for each other's events.

"We are honored and thrilled that the drinktec team has chosen to affiliate with BevExpo in the U.S.," said International Dairy Foods Association President and CEO Connie Tipton. "Our presence at drinktec, and drinktec's presence in Tampa this fall, will enhance the value of each event for attendees. Combined, these shows provide an unparalleled opportunity to sell products and services to the global beverage marketplace."

"We are delighted to have found in BevExpo a strong and reliable partner for the American market," said Messe München GmbH Managing Director Norbert Bargman. "Both events are sure to complement each other perfectly. All customers of drinktec 2005 will benefit from this cooperation."

BevExpo 2004 (www.bevexpo.com) is the new U.S.-based beverage trade show devoted to showcasing innovations in equipment, ingredients, services and supplies to the multi-category beverage industry.

drinktec, held every four years in Munich, is the world's largest beverage and liquid food event, attracting 1,288 exhibitors and 70,000 visitors in 2001. drinktec 2005 will take place September 12-17, 2005. More information can be found at www.drinktec.de.

Messe München will have a booth at BevExpo 2004, and will supplement BevExpo's existing educational sessions with programming that highlights the dynamic European beverage business. BevExpo will provide similar support for the 2005 event, and each show's website will link to the other's.

Source:

BevExpo

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