Building a Stronger Industry
What the WQA is Doing to Strengthen Your Business
Reorganization, unification, increased productivity and
streamlined technological advancements are all part of the new Water Quality
Association (WQA). The WQA is taking great strides to make changes to help
enhance the benefits to its current and future members. The benefits to members
are numerous and worthy of the fees. In times of tougher state and federal
legislation, new product certifications and consumer awareness, now is a time
to be associated with an organization that fights daily for your needs.
Education, certification and lobbying to better the water treatment industry is
what the WQA achieves for its members.
Take a look at what the WQA has to offer its members.
information on legislation, whether it is
softener bans or "do not call" lists, it works for members and
addresses the issues.
newsletters, faxes and e-mails help keep
the members informed.
website not only is comprehensive and
informative for members, but it is educational for consumers as well.
education is the key to promoting water
treatment products to the average consumer, and the organization is doing a
better job in reaching consumers and promoting the organization's members.
Certification programs that help educate "would
be" water dealers, salesmen and installers, as well as seasoned
professionals, are available to set standards for the industry. Over the years
the water treatment industry has met challenges and taken some blows by
unscrupulous dealerships or individuals. By using the technology that is
available and utilizing resources, the WQA is helping set standards that the
consumer will recognize and rely on for high-quality products and services.
Recently, two national publications mentioned the WQA as the only international
water association that is making an impact on public awareness.
Organizations such as NSF International and WQA perform
testing and issue seals of approval on products. But many times the products
are not used in compliance with the approval or are not applied correctly to
the water being treated. Failure of these systems because of misapplication are
not the fault of the manufacturer or consumer, but the fault of the installer
or system designer. The WQA can help with proper water analysis and design to
avoid the negative impact a professional may endure.
The water professional strives to be the best in an industry
where do-it-yourselfers buy equipment and install systems incorrectly, only to
have systems not provide desired results. This negative implication often
radiates incompetence of water treatment products and falls back on water
dealers. The WQA promotes public awareness of buying certified products
purchased from certified dealers and this helps self-regulate the industry.
By making this organization aware of changes that its
members want and what non-members thoughts are, the association can grow,
members can prosper and the public can enjoy great quality water at affordable
prices. Many non-members feel that the franchise groups are the ones being
protected by the WQA when legislation curtails the use of equipment such as
bans or bad media publicity. The fact remains that if the franchises are
protected, then the small independents also win. The caliber of lawyers that
can be hired by an association are far better than what any small dealer could
afford on his own accord. An organization of this magnitude generates many
benefits that could not possibly be achieved individually.
As the WQA becomes a household word, members will want to
have certifications and member logos proudly displayed. Membership is more than
just sending in annual fees, it's about being active within the organization.
Being active does not mean someone has to be a board member, task force member
or even president; he just has to attend educational seminars and meetings.
Keeping informed and staying in tune to changes within the industry makes water
dealers, salespeople and manufacturers more aware of what is happening in the
The November 2003 WQA News had an article entitled,
"WQA membership—10 Myths debunked...." excerpted from an
earlier piece by Richard Ensman.
The following list of myths are just what the title states:
costs too much. Membership is inexpensive
coonsidering what there is to gain. Do the math and see the return on your
already know people in my industry. So,
expose yourself to more people within the industry. Remember, stagnant brain
cells, just like stagnant water, don't change or get better on their own.
just one person; I don't really make a difference normal'>. This reason is just plain foolish. You do make a difference, and it
only takes one person to energize a group.
already learned what I need to know in my profession normal'>. Well, that explains why so many dealers just don't try anything new
or move forward in their business. Complacency sets in very easily in many
issues don't concern me. No, they do
concern you. If it concerns the association, it probably affects your business
in some manner.
attend too many meetings. It is up to you
how involved you get. Remember, just sending in dues doesn't make you an active
member, but you also don't have to attend all the meetings or conferences.
association just helps my competition.
This myth is something dealers must get over. There is no way to corner the
market in any given area. There aren't enough good water treatment dealers now,
so if we educate the consumer there will be more than enough business for
everyone. As we help each other, the industry gets stronger. If the association
did not provide for the members, then why have an organization?
is not really interested in me. Actually,
the truth is quite the opposite. You are the core of everything the WQA does.
just all too tiring. Use the positive
influence of the shows, conferences and meetings to recharge your batteries.
takes too much time. Leaders need to spend
time on professional development and education. Only a few hours a week can add
up to a lot of valuable information. A few conventions, seminars and meetings
per year can help you on your way to long-term success.
Becoming a member is easy. Mentioning this article when you
contact WQA gives you an opportunity to a three-month free trial membership (to
the first 100 respondents). Alternately, you can sign up for a six-month
membership at half price, giving you even more time to evaluate the WQA.
Contact the WQA at 630-505-0160, fax 630-505-9637,
firstname.lastname@example.org or www.wqa.org
to find out how to become a member. If you have been a member in the past, find
out how the organization has changed and how it can benefit your business. style='mso-tab-count:1'>