Icelandic Glacial Water Partners With National Brain Tumor Society

Source: 
PR Newswire
Deck: 

The two entities will advocate for a natural alkaline-rich diet

Icelandic Water Holdings hf announced its partnership as the official water of the National Brain Tumor Society. Beginning Jan. 1, Icelandic Glacial will work with its various retail partners nationwide to donate proceeds of water sales.

Publication Date: 
December 12, 2014

Bottled Water to Outsell Other Packaged Drinks by 2016

Source: 
International Bottled Water Assn.
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Sales of bottled water continue to grow in the U.S.

Building on last year’s growth of 4.7%, bottled water will again post significant increases in both sales and consumption for 2014, according to preliminary data from the Beverage Marketing Corp. (BMC). Information presented by BMC Managing Director of Research Gary Hemphill during the International Bottled Water Assn. (IBWA) Annual Business Conference in Dallas points to bottled water’s growing share of the packaged beverage market.

Publication Date: 
December 8, 2014
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Bottled Water to Outsell Other Packaged Drinks by 2016

IBWA Releases Video Promoting Bottled Water

Source: 
International Bottled Water Assn.
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In a series of graphs and numbers, the video explains benefits of bottled water

Bottled water is a small and efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks, according to a new video released by the International Bottled Water Assn. (IBWA) via its BottledWaterMatters YouTube channel.

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Publication Date: 
December 4, 2014

Absopure Releases Three New Sparkling Water Flavors

Source: 
Absopure
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Increasing demand for bottled sparkling water prompted the move

Michigan-based Absopure announced today it has introduced three new flavors of its Cap10 all-natural sparkling mineral water product line: black cherry, orange mango and pineapple coconut.

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Publication Date: 
December 2, 2014

The Future of Bottled Water

In today’s on-the-go lifestyle, bottled water is a convenient, healthy hydration choice. The International Bottled Water Assn. (IBWA) works not only to encourage Americans to make healthy choices, but also to advocate for its member companies when it comes to regulations affecting bottled water quality, sales, taxes and more. WQP Managing Editor Kate Cline recently caught up with Christopher Hogan of IBWA to learn more about the association’s current and future efforts.

About The Author: 

Christopher Hogan is vice president of communications for the International Bottled Water Assn. Hogan can be reached at chogan@bottledwater.org or 703.647.4609.
Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
October 29, 2014
Activation Date: 
October 29, 2014
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Boreal Lands Distribution Agreement With COFCO

Source: 
Boreal Water Collection Inc.
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Global bottled water market reached more than $157 billion in 2013

Boreal Water Collection Inc. announced that it landed a large distribution agreement in China with COFCO, the largest supplier of diversified products and services in the agricultural products and food industry in China, and received from them the first order for 10 containers of Boreal Baby Water.

Publication Date: 
September 30, 2014

IBWA Provides Facts About Bottled Water, California’s Drought

Source: 
International Bottled Water Assn.
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IBWA dispels claims that the bottled water industry is a major contributor to the drought

Several recent media reports have incorrectly claimed that the bottled water industry is a major contributor to California’s ongoing drought, according to a press release from the International Bottled Water Assn. (IBWA). The association provided the following facts about this issue:

Water & a Healthy Lifestyle

Publication Date: 
August 20, 2014

New Report Tracks Bottled Water Consumer Trends

Source: 
Packaged Facts
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Report finds that multicultural and Gen X consumers are most likely to drink bottled water

There are 60 million adults who consumed an average of at least one glass of bottled still water per day in the past seven days, and these consumers offer attractive possibilities for food and beverage marketers, according to findings published by market research publisher Packaged Facts in the report "

Publication Date: 
August 12, 2014

Video Showcases Bottled Water’s Role in Emergencies

Source: 
International Bottled Water Assn.
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IBWA launches a new video on its BottledWaterMatters YouTube channel

The International Bottled Water Assn.

Publication Date: 
August 1, 2014

Michelle Obama’s Drink Up Campaign Increases Bottled Water Sales

Source: 
International Bottled Water Assn.
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Study shows that the campaign resulted in a 3% lift in incremental sales among those who saw the advertising

First Lady Michelle Obama’s Drink Up campaign has increased bottled water sales, the International Bottled Water Assn. (IBWA) reported in a press release. The First Lady announced the boost in sales, citing a new study from Nielsen Catalina Solutions (NCS). The study shows that the online Drink Up ad campaign resulted in a 3% lift in incremental sales among those who saw the advertising. This generated almost $1 million in incremental retail bottled water sales.

Publication Date: 
August 1, 2014