American consumers think bottled water is a healthy drink choice and want it readily available
The vast majority of consumers see water as a smart beverage choice and consider bottled water to be healthier than soft drinks, according to newly released findings from a survey conducted online by Harris Poll of more than 2,000 U.S. adults 18 years or older for the International Bottled Water Assn. (IBWA). The poll’s conclusions reflect healthy hydration trends that are driving annual bottled water sales and consumption increases, and make it clear why the Beverage Marketing Corp. (BMC) says that bottled water is on course to become the No.
Bottled water expected to grow in popularity through next five years as packaging becomes more environmentally friendly
Transparency Market Research announced the addition of the "Bottled Water Market (Still, Carbonated, Flavored and Functional) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020" report to its offering.
The company raised 400% more than its $50,000 goal on Kickstarter
Startup company Fred Water announced that its Kickstarter campaign sold more stainless steel water bottles than any other company in crowdfunding history. Its flask-shaped water bottle, designed to fit in pockets so people can carry more water more often, gained support from crowd funders on Kickstarter from all around the world – 60 countries in total.
The two entities will advocate for a natural alkaline-rich diet
Icelandic Water Holdings hf announced its partnership as the official water of the National Brain Tumor Society. Beginning Jan. 1, Icelandic Glacial will work with its various retail partners nationwide to donate proceeds of water sales.
Sales of bottled water continue to grow in the U.S.
Building on last year’s growth of 4.7%, bottled water will again post significant increases in both sales and consumption for 2014, according to preliminary data from the Beverage Marketing Corp. (BMC). Information presented by BMC Managing Director of Research Gary Hemphill during the International Bottled Water Assn. (IBWA) Annual Business Conference in Dallas points to bottled water’s growing share of the packaged beverage market.
In a series of graphs and numbers, the video explains benefits of bottled water
Bottled water is a small and efficient water user that spares people of billions of calories when they choose to drink water over other packaged drinks, according to a new video released by the International Bottled Water Assn. (IBWA) via its BottledWaterMatters YouTube channel.
Increasing demand for bottled sparkling water prompted the move
Michigan-based Absopure announced today it has introduced three new flavors of its Cap10 all-natural sparkling mineral water product line: black cherry, orange mango and pineapple coconut.
In today’s on-the-go lifestyle, bottled water is a convenient, healthy hydration choice. The International Bottled Water Assn. (IBWA) works not only to encourage Americans to make healthy choices, but also to advocate for its member companies when it comes to regulations affecting bottled water quality, sales, taxes and more. WQP Managing Editor Kate Cline recently caught up with Christopher Hogan of IBWA to learn more about the association’s current and future efforts.
Global bottled water market reached more than $157 billion in 2013
Boreal Water Collection Inc. announced that it landed a large distribution agreement in China with COFCO, the largest supplier of diversified products and services in the agricultural products and food industry in China, and received from them the first order for 10 containers of Boreal Baby Water.
IBWA dispels claims that the bottled water industry is a major contributor to the drought
Several recent media reports have incorrectly claimed that the bottled water industry is a major contributor to California’s ongoing drought, according to a press release from the International Bottled Water Assn. (IBWA). The association provided the following facts about this issue:
Water & a Healthy Lifestyle