Study shows that the campaign resulted in a 3% lift in incremental sales among those who saw the advertising
First Lady Michelle Obama’s Drink Up campaign has increased bottled water sales, the International Bottled Water Assn. (IBWA) reported in a press release. The First Lady announced the boost in sales, citing a new study from Nielsen Catalina Solutions (NCS). The study shows that the online Drink Up ad campaign resulted in a 3% lift in incremental sales among those who saw the advertising. This generated almost $1 million in incremental retail bottled water sales.
Industry focuses on environmental impact reduction efforts
The bottled water industry is focused on helping people lead healthier lives and enjoy environmentally friendly communities. “In keeping with this year’s Earth Day theme of ‘Green Cities,’ the International Bottled Water Assn. (IBWA) demonstrates a sustainable community focus through its numerous environmental impact reduction efforts, which are built on a foundation of solid science and smart decisions,” said Chris Hogan, vice president of communications for IBWA.
Report reveals opportunities within the children segment to support strategic bottled water planning
Research and Markets announced the addition of the "Global Children's Bottled Water 2014 Report" report to its offering.
Increasing concerns over child obesity are providing opportunities for bottled water targeted at children to seize market share from other children's soft drink categories, many of which are criticized for high sugar and calorie content.
The Environmental Action Organization (EAO) at St. Lawrence University in Canton, N.Y., recently won a grant from the New York State Pollution Prevention Institute to reduce the use of disposable water bottles on campus. WQP Associate Editor Amy McIntosh spoke with Amalie Sonneborn, co-president of EAO, about the goals of the campaign.
Amy McIntosh: What is the mission of EAO?
University group campaigns for a disposable bottle-free campus
Dian C. Taylor honored for ongoing contributions to the water industry
Dian C. Taylor, chair, president and CEO of Artesian Resources Corp., was the recipient of the 2014 Lifetime Achievement Award from the Berkeley Springs International Water Tasting on February 22, 2014.
The market size of the Indian bottled water industry is expected to reach $2,442 million by 2017
Research & Markets added the "Sectoral Capsule-Indian Bottled Water & Water Purifier Market Opportunities" report to its offering.
BellLaw.com lists restaurants that prepare food, cook and clean with bottled water
As part of its ongoing initiative to empower Charleston, W.V., residents still affected by January’s water contamination disaster, the Bell Law Firm PLLC is providing a list of area restaurants using bottled water on its website.
Many Americans, Asians and Europeans worry about the quality of their tap water; almost 40% of Americans participating in a new survey said they boiled or filtered their water before drinking it. That level of concern is a key trend in consumer attitudes toward the water they drink at home, work and leisure.
Bottled Water Binge
Attitudes toward tap water lead consumers to search for treatment options
Sales of Poland Spring brand water in the New York metropolitan area topped $506 million in 2013
New Nielsen data from 2013 of packaged beverage sales across retail channels indicate that Poland Spring brand water, the leading product of Nestlé Waters North America, is the best-selling beverage in the New York tri-state area. In addition, it is a bestseller across major Northeast markets, including Boston; Albany, N.Y.; and Hartford/New Haven, Conn.