In today’s on-the-go lifestyle, bottled water is a convenient, healthy hydration choice. The International Bottled Water Assn. (IBWA) works not only to encourage Americans to make healthy choices, but also to advocate for its member companies when it comes to regulations affecting bottled water quality, sales, taxes and more. WQP Managing Editor Kate Cline recently caught up with Christopher Hogan of IBWA to learn more about the association’s current and future efforts.
Global bottled water market reached more than $157 billion in 2013
Boreal Water Collection Inc. announced that it landed a large distribution agreement in China with COFCO, the largest supplier of diversified products and services in the agricultural products and food industry in China, and received from them the first order for 10 containers of Boreal Baby Water.
IBWA dispels claims that the bottled water industry is a major contributor to the drought
Several recent media reports have incorrectly claimed that the bottled water industry is a major contributor to California’s ongoing drought, according to a press release from the International Bottled Water Assn. (IBWA). The association provided the following facts about this issue:
Water & a Healthy Lifestyle
Report finds that multicultural and Gen X consumers are most likely to drink bottled water
There are 60 million adults who consumed an average of at least one glass of bottled still water per day in the past seven days, and these consumers offer attractive possibilities for food and beverage marketers, according to findings published by market research publisher Packaged Facts in the report "
Study shows that the campaign resulted in a 3% lift in incremental sales among those who saw the advertising
First Lady Michelle Obama’s Drink Up campaign has increased bottled water sales, the International Bottled Water Assn. (IBWA) reported in a press release. The First Lady announced the boost in sales, citing a new study from Nielsen Catalina Solutions (NCS). The study shows that the online Drink Up ad campaign resulted in a 3% lift in incremental sales among those who saw the advertising. This generated almost $1 million in incremental retail bottled water sales.
Industry focuses on environmental impact reduction efforts
The bottled water industry is focused on helping people lead healthier lives and enjoy environmentally friendly communities. “In keeping with this year’s Earth Day theme of ‘Green Cities,’ the International Bottled Water Assn. (IBWA) demonstrates a sustainable community focus through its numerous environmental impact reduction efforts, which are built on a foundation of solid science and smart decisions,” said Chris Hogan, vice president of communications for IBWA.
Report reveals opportunities within the children segment to support strategic bottled water planning
Research and Markets announced the addition of the "Global Children's Bottled Water 2014 Report" report to its offering.
Increasing concerns over child obesity are providing opportunities for bottled water targeted at children to seize market share from other children's soft drink categories, many of which are criticized for high sugar and calorie content.
The Environmental Action Organization (EAO) at St. Lawrence University in Canton, N.Y., recently won a grant from the New York State Pollution Prevention Institute to reduce the use of disposable water bottles on campus. WQP Associate Editor Amy McIntosh spoke with Amalie Sonneborn, co-president of EAO, about the goals of the campaign.
Amy McIntosh: What is the mission of EAO?
University group campaigns for a disposable bottle-free campus
Dian C. Taylor honored for ongoing contributions to the water industry
Dian C. Taylor, chair, president and CEO of Artesian Resources Corp., was the recipient of the 2014 Lifetime Achievement Award from the Berkeley Springs International Water Tasting on February 22, 2014.