Bottled water is second only to soft drinks in volume sold. In a market that appears saturated with so many bottled water brands all promising similar benefits, how do companies keep making a splash with new products? It isn't rocket science, but how and when you launch a new product is key. It's one of the most effective ways of capturing the media's Attention--and if done right, it can be a company's ticket to success.
Surefire Strategy and Timing is Required for a Smooth Lift-Off
This year WQP decided to dive into the bottled water market and explore what some of the latest trends and standards are. What drives the bottled water industry? Who is its target market? Why has it continually seen such growth year after year? How have the beverage giants affected the marketplace? And what role does IBWA play in all of this?
East Europeans drank almost 10 percent more soft drinks in 2001, pushing consumption past the 20,000 million liter mark for the first time, according to the 2002 East Europe Soft Drinks report from Zenith International. Volumes have jumped 36 percent since 1997, despite the economic troubles of the late 1990s.
The European Market for Bottled Water
The following is the first of 11 articles addressing ozone's
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installment will be a quiz to test your ozone knowledge—so make sure you
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The bottled water industry has seen steady growth for years. Consumers are demanding beverage choices to suit their healthy lifestyles, and the bottlers have stepped in to meet those needs. One of the driving forces behind this continued boom is the International Bottled Water Association (IBWA).
A look at IBWA and the bottled water market
WQP spoke with Barry Willson, senior vice president of operations at BEVsystems International, Inc., based in Miami, about the current enhanced water trends that seem to be driving the industry and giving marketers a lot to work with.
Consumers want to know if the bottled water they buy is safe. How and why bottled water is regulated is not common knowledge and can be confusing to customers. Bottlers who understand and can explain aspects of water quality, regulations and test results to their customers have a useful sales tool to promote their product.
What lab results mean and how to explain them to customers
While both sides of the bottled/tap battle continue trying to inform and ultimately win the consumer over, a few facts cannot be overlooked. Regardless of how a consumer obtains drinking water, both bottled and tap must draw from the same available global freshwater sources. Despite the information with which consumers are presented, ultimately the decision is theirs. When purchasing bottled water, knowing what you are getting requires some research and understanding.
By now, handhelds have enjoyed enormous popularity in any industry that deals with deliveries, services or exchanges. The bottled water and water treatment industries are not an exception. PDAs enhance performance, accuracy and cost-efficiency.
Software Technology for the Bottled Water and Water Treatment Industries
The International Bottled Water Association (IBWA) tracks and takes action on a number of relevant issues. The goal is to ensure fair and equitable treatment of bottled water companies and to help the industry continue to deliver safe, high-quality bottled water products to a thirsty consumer market. In 2001, IBWA was engaged on both the federal and state legislative fronts, working hard to represent the bottled water industry and seeking the adoption of sensible, effective laws and regulations.
Security, Safety importing/exporting and record maintenance issues affecting the industry.