A Look at the Bottled Water Market

This year WQP decided to dive into the bottled water market and explore what some of the latest trends and standards are. What drives the bottled water industry? Who is its target market? Why has it continually seen such growth year after year? How have the beverage giants affected the marketplace? And what role does IBWA play in all of this?

Publication Date: 
September 26, 2002
Activation Date: 
September 26, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13371

Full of Promise

East Europeans drank almost 10 percent more soft drinks in 2001, pushing consumption past the 20,000 million liter mark for the first time, according to the 2002 East Europe Soft Drinks report from Zenith International. Volumes have jumped 36 percent since 1997, despite the economic troubles of the late 1990s.

Deck: 

The European Market for Bottled Water

About The Author: 

Zenith International is a European drink consultant and may be reached at +44 (0) 1225 327900; www.zenithinternational.com.

Activation Date: 
September 26, 2002
Issue Reference: 
Legacy
Legacy ID: 
13359

The O-Zone: Today's Lesson: Ozone and Bottled Water

The following is the first of 11 articles addressing ozone's
applications, installation, sales, service, basics and more. The 12th and final
installment will be a quiz to test your ozone knowledge—so make sure you
come back each month to brush up. Details and instructions will be given in the
final month.

Activation Date: 
September 26, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13358

Expanding Knowledge, Continued Growth

The bottled water industry has seen steady growth for years. Consumers are demanding beverage choices to suit their healthy lifestyles, and the bottlers have stepped in to meet those needs. One of the driving forces behind this continued boom is the International Bottled Water Association (IBWA).

Deck: 

A look at IBWA and the bottled water market

Activation Date: 
September 26, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13357

Enhanced Bottled Waters

WQP spoke with Barry Willson, senior vice president of operations at BEVsystems International, Inc., based in Miami, about the current enhanced water trends that seem to be driving the industry and giving marketers a lot to work with.

Deck: 

Editor's Emphasis

Activation Date: 
September 26, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13356

Bottled Water Testing

Consumers want to know if the bottled water they buy is safe. How and why bottled water is regulated is not common knowledge and can be confusing to customers. Bottlers who understand and can explain aspects of water quality, regulations and test results to their customers have a useful sales tool to promote their product.

Deck: 

What lab results mean and how to explain them to customers

About The Author: 

Barbara L. Marteney and Kristin M. Safran of National Testing Laboratories, Ltd. (NTL), specialize in consulting with bottled water companies regarding testing requirements and bottled water quality. They maintain contacts with bottled water regulators, industry associations and the FDA regarding regulatory changes and other issues that impact bottlers. They have authored numerous articles and given various presentations on these topics. Marteney and Safran can be reached at 800-458-3330 or 440-449-2525, Marteney at extension 217.

Publication Date: 
September 26, 2002
Activation Date: 
September 26, 2002
Files: 
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
13355

Bottled Water vs. Tap

While both sides of the bottled/tap battle continue trying to inform and ultimately win the consumer over, a few facts cannot be overlooked. Regardless of how a consumer obtains drinking water, both bottled and tap must draw from the same available global freshwater sources. Despite the information with which consumers are presented, ultimately the decision is theirs. When purchasing bottled water, knowing what you are getting requires some research and understanding.

Publication Date: 
September 26, 2002
Activation Date: 
September 26, 2002
Files: 
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
13353

Routing Issues: From Paperwork to PDA Efficiency

By now, handhelds have enjoyed enormous popularity in any industry that deals with deliveries, services or exchanges. The bottled water and water treatment industries are not an exception. PDAs enhance performance, accuracy and cost-efficiency.

Deck: 

Software Technology for the Bottled Water and Water Treatment Industries

About The Author: 

Lorraine Keating is president of Prism Visual Software, Inc., a software company developing solutions for the field service and delivery industries. Prism's software has won major awards from renowned technology organizations such as Computerworld's "100 Emerging Companies to Watch in 2002." With 10 years of experience in the bottled water and water treatment industries, the Prism team developed MiniMate-PDA solution that integrates seamlessly with Prism's routing and servicing packages RoadQuest and ServQuest. Prism can be reached at 516-944-5920; [email protected].

Activation Date: 
September 26, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13352

Know Your Bottled Water Regulations

The International Bottled Water Association (IBWA) tracks and takes action on a number of relevant issues. The goal is to ensure fair and equitable treatment of bottled water companies and to help the industry continue to deliver safe, high-quality bottled water products to a thirsty consumer market. In 2001, IBWA was engaged on both the federal and state legislative fronts, working hard to represent the bottled water industry and seeking the adoption of sensible, effective laws and regulations.

Deck: 

Security, Safety importing/exporting and record maintenance issues affecting the industry.

About The Author: 

Joseph K. Doss is the president of the International Bottled Water Association (IBWA). Founded in 1958, IBWA is an authoritative source of information about all types of bottled waters. Member companies account for more than 80 percent of all bottled water sales in the United States. For more information, call 800-WATER-11; www.bottledwater.org.

Activation Date: 
July 30, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13238

Bottled Water Quality

Due to growing concerns about environmental contamination from industry and the use of everyday products as well as fears of intentional tampering of water supplies, people are becoming more conscious of water quality. Letting your customers know that bottled water is regulated by the U.S. Food and Drug Administration (FDA) as a food product and that it is safe is an important part of your business.

Deck: 

Reassuring Concerned Customers

About The Author: 

Barbara L. Marteney and Kristin M. Safran of National
Testing Laboratories, Ltd. (NTL), specialize in consulting with bottled water companies regarding testing requirements and bottled water quality. They maintain contacts with bottled water regulators, industry associations and the FDA regarding regulatory changes and other issues that impact bottlers. They have authored numerous articles and given various presentations on these topics.
Marteney and Safran can be reached at 800-458-3330 or 440-449-2525, Marteney at extension 217 and Safran at extension 215; [email protected].

Activation Date: 
April 25, 2002
Issue Reference: 
Legacy
Legacy ID: 
13067
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