Promoting Your Company Through Local Media & the Community

Advertising in national publications and television stations is the standard route taken by businesses, even small ones. Promotions and advertising are key to any good business. However, it is small businesses that reach out directly to their communities that gain marketshare and a solid customer base.

Publication Date: 
March 27, 2002
Activation Date: 
March 27, 2002
Issue Reference: 
Legacy
Legacy ID: 
13030

Chlorine Taste in the Customer’s Drinking Water?

Chlorine produces bacteria-free water and eliminates algae and slime. It also removes hydrogen sulfide from ground water (wells and springs) and eliminates iron bacteria (cenothrix), which are associated with objectionable odor and taste.

Despite these important facts, some people still object to chlorine in their drinking water. Comments such as “I don’t like the way chlorine makes my water taste” are common.

Deck: 

Chlorine proves highly effective in water treatment

About The Author: 

1) White, George Clifford“Principles of Chlorination,” Handbook of Chlorination, Fifth Edition.

2) Hoober, Scott. Bottled Water: Does It Meet the Test? Ellen Miller Group, July 1995, Kansas Rural Water Association, “Lifeline.”

Activation Date: 
February 26, 2002
Issue Reference: 
Legacy
Legacy ID: 
12977

Only Time Will Tell

The unprecedented events of Sept. 11 and the recession that began hitting our nation at the beginning of 2001 created havoc in the business world. The water industry was no exception; it also saw its share of fluctuation. With such an unpredictable economy, we move into 2002. WQP asked industry professionals nationwide to comment on what the water industry may see in the upcoming year. Although these professionals share their outlooks for next year, only time will tell what lies ahead.

Deck: 

2002 Industry Predictions

Publication Date: 
January 1, 2002
Activation Date: 
January 1, 2002
Legacy
Legacy ID: 
12832

The Right Time for Bottled Water, POU

Although in October, the IBWA had seen only a slight increase in sales overall since the attacks, individual companies have reported increased sales since Sept. 11. This partly is due to bottled water being named as one of the must-have items in case of further terrorism.

Lingering concerns over the economy remain high on everyone’s minds. With 2002 just a short time away, financial analysts already are predicting what the year will look like for our nation – some are positive and some make you want to horde your money in your mattress.

Publication Date: 
December 3, 2001
Activation Date: 
December 3, 2001
Issue Reference: 
Legacy
Legacy ID: 
12803

Pure Water the Way It Was Meant to Be

As the public becomes more health conscious and educated about water contamination, demand for bottled water continues to increase. In order to provide purified water, it is important to understand the reverse osmosis (RO) water purification process.

Deck: 

Pretreatment is the first step in a reverse osmosis system for high quality water.

About The Author: 

Michael Pennington serves as a filtration marketing manager for Severn Trent Services, Inc., a supplier of water and wastewater treatment solutions. The Filtration division of the Water Purification Solutions Group consists of UAT membrane systems and bottling equipment lines, adsorption, evaporation, municipal treatment technologies and other unit operations. Additional information is available at www.severntrentservices.com or www.universalaqua.com.

Activation Date: 
November 9, 2001
Files: 
Issue Reference: 
Legacy
Legacy ID: 
12757

Bottled Water International Markets

Water coolers are making big waves in East Europe, according to the second Zenith Guide to Water Coolers in East Europe by Zenith International, a European drink consultant.

Deck: 

A peek at the international bottled water market

Activation Date: 
October 12, 2001
Files: 
Legacy
Legacy ID: 
12702

Bottled Water Makes Headlines

Recent news regarding the public?s fluoride intake and chromium 6 contamination has made for some alarming headlines. Though several past reports have concentrated on tap water, it is bottled water that is now becoming the current media target.

Activation Date: 
October 12, 2001
Legacy
Legacy ID: 
12700

Ozone for Bottled Water

The proliferation of bottled beverages worldwide and an increased awareness of consumer health issues have beverage suppliers rethinking how to keep their liquids safe for consumption.

Deck: 

Advances in Ozone Generation Technology Yield Big Benefits for Bottled Water Industry

About The Author: 

Andrew Zaske is the market manager of standard products and components and Aaron Edland is an application engineer for Osmonics, Inc.

Activation Date: 
October 12, 2001
Files: 
Legacy
Legacy ID: 
12697

Troubleshooting Bottled Water Complaints

Customer complaints are an unfortunate but unavoidable part of business. Bottled water complaints typically arise when a customer perceives an off taste, odor or appearance in the water.

About The Author: 

Barbara L. Marteney and Kristin M. Safran, of National Testing Laboratories, Ltd., specialize in consulting with bottled water companies regarding testing requirements. They maintain contacts with bottled water regulators, industry associations, and the FDA regarding regulatory changes and bottled water issues. They have authored numerous articles and given presentations regarding state, federal and international bottled water regulations.
Marteney and Safran can be reached by phone at 800-458-3330 or 440-449-2525. Marteney at extension 217 and Safran at extension 215. E-mail food-bev@watercheck.com

Activation Date: 
October 12, 2001
Files: 
Legacy
Legacy ID: 
12695

Testing Bottled Water

One of the most important (and sometimes the most complex) area of the bottled water business is compliance with federal, state and industry regulations. As the EPA continues to evaluate contaminants in drinking water for regulation under the Safe Drinking Water Act (SDWA), the FDA must review these regulations for their suitability for bottled water.

Deck: 

Continually Evolving Regulations for D/DBPs

About The Author: 

Barbara L. Marteney and Kristin M. Safran of National Testing Laboratories, Ltd. specialize in consulting with bottled water companies regarding testing requirements. They maintain contacts with bottled water regulators, industry associations and the FDA regarding regulatory changes and bottled water issues. They have authored numerous articles and given presentations regarding state, federal and international bottled water regulations.

Marteney and Safran can be reached by phone at 800-458-3330 or 440-449-2525 (Marteney, ext. 217; Safran, ext. 215); food-bev@watercheck.com.

Activation Date: 
September 11, 2001
Issue Reference: 
Legacy
Legacy ID: 
12616
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