The Nava filtering water bottle contains a replaceable filter that lasts three months under normal use. The filter is made from coconut shells and has been independently tested to exceed NSF Standard 42 for chlorine taste and odor removal. The ergonomic mouthpiece is the result of more than a dozen prototypes, and the bottle has optimized water flow and is hands free and splash proof. An online filter subscription service is available.
Boreal Water Collection Inc. will be bottling Dean & Deluca private-labeled bottled water
Boreal Water Collection Inc., a private-label bottled water company in New York state, signed a private-label deal with Dean & Deluca Co., headquartered in New York City. Boreal will be bottling Dean & Deluca private-labeled bottled water out of its Catskill Mountains, N.Y., plant.
IBWA opposes the provision in House Bill 528 that eliminates sales tax exemption for bottled water
The International Bottled Water Assn. (IBWA) has urged Vermont Gov. Peter Shumlin to continue his opposition to the sales taxes included in the budget proposals recently approved by both the Vermont Senate and House of Representatives. In particular, IBWA has stated its opposition to the current provision in House Bill 528 that would eliminate the existing sales tax exemption for bottled water.
U.S. bottled water consumption increases 6.2% in 2012; sales up 6.7%
The International Bottled Water Assn. (IBWA), in conjunction with Beverage Marketing Corp. (BMC) has released 2012 bottled water statistics, compiled by BMC, a research, consulting and financial services firm dedicated to the global beverage industry. The new data show that the overall consumption of bottled water increased by 6.2% and bottled water sales were up 6.7%.
Campaign urges consumers to "liberate water from 30 years of bondage"
In recognition of Earth Day, KOR Water launched a campaign to end bottled water wastefulness. Seeking to create a grassroots movement, the company is calling on people everywhere to "Free Water" from the "bondage" of plastic bottles. "Water has been literally and figuratively imprisoned by an industry that never should have existed, and we believe people are ready for change," said KOR CEO Eric Barnes.
IBWA cites substantial reductions in plastic use and significant increases in recycling rates
The bottled water industry is concerned about the environment and is taking action to protect it. Substantial reductions in plastic use and significant increases in recycling rates make bottled water packaging a "face of positive change" for Earth Day 2013, according to the International Bottled Water Assn. (IBWA).
Aquahydrate lands two largest grocery chains in U.S.: Kroger Co. and Safeway Inc.
Aquahydrate hits grocery store shelves nationwide. The water brand continues its national rollout after finalizing major distribution deals with Kroger Co. and Safeway Inc. Customers can now find Aquahydrate at multiple locations across the country. Kroger owns and operates nearly two dozen brands, including Kroger, Ralphs, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC and Smith's. Safeway store brands include Safeway, Vons, Pavilions, Randalls, Tom Thumb, Dominick's and Carrs.
Arrowhead teams up with marathoner Josh Cox to inspire runners
Arrowhead Brand 100% Mountain Spring Water hydrated runners at the inaugural Transamerica Rock 'n' Roll San Francisco Half Marathon as the event's official bottled water sponsor. The brand teamed up with elite marathon runner Josh Cox to inspire first-time and seasoned runners to perform at their best.
From bottled water bans to Hurricane Sandy relief, the International Bottled Water Assn. (IBWA) has been busy in recent months. Water Quality Products Assistant Editor Williette Nyanue spoke with Chris Hogan, vice president of communications for IBWA, for updates on how the bottled water industry is faring.
Williette Nyanue: What impacts have efforts to ban or restrict the sale of bottled water had?
The latest updates on the bottled water industry
Market research helps to monitor beverage market trends
Despite their overwhelming popularity, carbonated soft drink consumption in the U.S. is slowly giving way to water drinking. Americans are gulping an average of 44 gal of soda per a year, representing a 17% drop from peak soda consumption averages in 1998. Over the same period, the average amount of water people drink has increased 38% to about 58 gal a year. Paralleling this trend, bottled water consumption has nearly doubled to 21 gal a year.