Campaign urges consumers to "liberate water from 30 years of bondage"
In recognition of Earth Day, KOR Water launched a campaign to end bottled water wastefulness. Seeking to create a grassroots movement, the company is calling on people everywhere to "Free Water" from the "bondage" of plastic bottles. "Water has been literally and figuratively imprisoned by an industry that never should have existed, and we believe people are ready for change," said KOR CEO Eric Barnes.
IBWA cites substantial reductions in plastic use and significant increases in recycling rates
The bottled water industry is concerned about the environment and is taking action to protect it. Substantial reductions in plastic use and significant increases in recycling rates make bottled water packaging a "face of positive change" for Earth Day 2013, according to the International Bottled Water Assn. (IBWA).
Aquahydrate lands two largest grocery chains in U.S.: Kroger Co. and Safeway Inc.
Aquahydrate hits grocery store shelves nationwide. The water brand continues its national rollout after finalizing major distribution deals with Kroger Co. and Safeway Inc. Customers can now find Aquahydrate at multiple locations across the country. Kroger owns and operates nearly two dozen brands, including Kroger, Ralphs, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC and Smith's. Safeway store brands include Safeway, Vons, Pavilions, Randalls, Tom Thumb, Dominick's and Carrs.
Arrowhead teams up with marathoner Josh Cox to inspire runners
Arrowhead Brand 100% Mountain Spring Water hydrated runners at the inaugural Transamerica Rock 'n' Roll San Francisco Half Marathon as the event's official bottled water sponsor. The brand teamed up with elite marathon runner Josh Cox to inspire first-time and seasoned runners to perform at their best.
From bottled water bans to Hurricane Sandy relief, the International Bottled Water Assn. (IBWA) has been busy in recent months. Water Quality Products Assistant Editor Williette Nyanue spoke with Chris Hogan, vice president of communications for IBWA, for updates on how the bottled water industry is faring.
Williette Nyanue: What impacts have efforts to ban or restrict the sale of bottled water had?
The latest updates on the bottled water industry
Market research helps to monitor beverage market trends
Despite their overwhelming popularity, carbonated soft drink consumption in the U.S. is slowly giving way to water drinking. Americans are gulping an average of 44 gal of soda per a year, representing a 17% drop from peak soda consumption averages in 1998. Over the same period, the average amount of water people drink has increased 38% to about 58 gal a year. Paralleling this trend, bottled water consumption has nearly doubled to 21 gal a year.
The week focuses on America’s need to protect and maintain water from underground aquifers
The International Bottled Water Assn. (IBWA) is a sponsor of National Groundwater Awareness Week, March 10 to 16, 2013. The annual commemoration marking America’s need to protect and maintain water from underground aquifers is spearheaded by the National Ground Water Assn. (NGWA).
Aquahydrate bottled water launch attracts 2 billion media impressions
Mark Wahlberg and Sean "Diddy" Combs launched their newest venture, water brand Aquahydrate. The brand kicked things off with a press conference and has secured 2 billion media impressions thus far.
Aly Raisman to offer advice, reflect on her journey and provide a peek into her 2016 training routine
Poland Spring Brand 100% natural spring water welcomed two-time Olympic gold-medalist Aly Raisman back from the west coast. Poland Spring and Raisman will be at the American Cup at the DCU Center in Worcester, Mass., to celebrate her preparations for 2016 with fans. Poland Spring was Raisman’s first New England sponsor after returning from the London Olympics in August 2012.
Recycling rate for bottled water reaches nearly 39%
The International Bottled Water Assn. (IBWA) announced that new data from the National Assn. for PET Container Resources (NAPCOR) and the Beverage Marketing Corp. (BMC) show that the bottled water industry is continuing to reduce its environmental footprint through significant increases in recycling and the use of less plastic in single-serve PET bottled water containers.