Aquahydrate bottled water launch attracts 2 billion media impressions
Mark Wahlberg and Sean "Diddy" Combs launched their newest venture, water brand Aquahydrate. The brand kicked things off with a press conference and has secured 2 billion media impressions thus far.
Aly Raisman to offer advice, reflect on her journey and provide a peek into her 2016 training routine
Poland Spring Brand 100% natural spring water welcomed two-time Olympic gold-medalist Aly Raisman back from the west coast. Poland Spring and Raisman will be at the American Cup at the DCU Center in Worcester, Mass., to celebrate her preparations for 2016 with fans. Poland Spring was Raisman’s first New England sponsor after returning from the London Olympics in August 2012.
Recycling rate for bottled water reaches nearly 39%
The International Bottled Water Assn. (IBWA) announced that new data from the National Assn. for PET Container Resources (NAPCOR) and the Beverage Marketing Corp. (BMC) show that the bottled water industry is continuing to reduce its environmental footprint through significant increases in recycling and the use of less plastic in single-serve PET bottled water containers.
DS Waters to assume management of bottled water delivery for all customers
DS Waters of America Inc. acquired substantially all of the assets of Hillcrest Springs Inc.'s home and office bottled water delivery business. As these two companies combine resources, DS Waters will assume management of bottled water delivery for all customers. The acquisition will enable DS Waters to enhance its offerings with not only the Alhambra brand of water, but also coffee service and water filtration services.
As the commercial bottled water industry continues to gain momentum, public drinking fountains are disappearing. Water Quality Products Assistant Editor Amy McIntosh spoke with Dr. Peter H. Gleick, cofounder and president of the Pacific Institute, to find out how the institute hopes to encourage users to document and utilize existing public water fountains using the WeTap mobile app.
Amy McIntosh: How does the WeTap app work?
Mobile app helps users map drinking fountains
As usual, when we rang in the New Year last month, new rules and regulations took effect — including several concerning the sale of bottled water.
The battle over bottled water can be quite divisive. Its proponents argue that it is a convenient and healthy way to stay hydrated. Its detractors argue that it is expensive and leads to more waste in landfills.
Brita and Sundance Film Festival encourage entertainment business to pass on bottled water
In the last five years, the Brita FilterForGood program has helped stars like Dave Matthews Band and Jason Mraz cut bottled water waste when they are on the road. Now, Brita is extending that rock star treatment to up-and-coming bands, too.
Brita is teaming with Nate Ruess on behalf of Grammy-nominated band fun. and nonprofit REVERB to unveil the FilterForGood Bottle Free Bands program at the 2013 Sundance Film Festival.
Dunkin' Donuts and Baskin-Robbins to serve regional spring water in more than 9,600 restaurants
From now on, when patrons of more than 9,600 Dunkin' Donuts and Baskin-Robbins restaurants across the country reach for a bottle of water, they will be pulling a Nestle Waters product from the cooler. Under the five-year contract between Dunkin' Brands Group Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, the National DCP, the exclusive supply chain partner for Dunkin' Brands, and Nestle Waters North America, Nestle Waters is now the exclusive bottled water supplier for Dunkin' Donuts and Baskin-Robbins restaurants nationally.
Limited edition, glass-bottled spring water designed to celebrate the Presidential Inauguration
American Summits has announced the release of collectible, commemorative-labeled, limited edition glass-bottled spring water designed to celebrate the presidential inauguration. The Wyoming-sourced spring water brand, recognizing that as much as 98% of the bottled water sold in U.S. restaurants and hotels is imported, is urging Americans to take pride in the purity of their own wilderness springs on inauguration day and "drink American."
Video highlights how bottled water bans cause “shift in consumption”
The International Bottled Water Assn.'s consumer website has released a new YouTube video, “Meet Norman,” that shows how bottled water bans are having an unintended effect by shifting consumption to less healthy drinks packaged in the same material as bottled water.