Mraz’s collaboration with Brita supports environmentally responsible touring
Musician Jason Mraz has long avoided single-use plastic water bottles. Now, he is using his North American tour to encourage others to do the same.
Mraz is partnering with Brita and its FilterForGood Music Project to encourage music fans to reduce their bottled water waste during his "Tour is a Four Letter Word" tour. The 37-stop tour started Aug. 9, 2012, and runs through Oct. 7.
Attendees at this year’s event will debate key environmental, economic and market developments
This year's Global Bottled Water Congress takes place from Oct. 8 to 10 in Barcelona, Spain, with the industry gathering to debate key environmental, economic and market developments. Under the theme of natural value, senior representatives from companies such as Coca-Cola, Danone, Nestlé, Vichy Catalan and Unicer will be speaking and leading discussions over the three-day summit on innovations in packaging, global market perspectives and growth in emerging markets.
Company pilot project wins International Water Assn. Award
The Coca-Cola Co. has developed and tested at commercial scale a first-of-its-kind beverage process water recovery system to produce high-quality water that meets and/or exceeds drinking water standards for use in non-product activities such as clean in place and bottle washing. The system expands the range of manufacturing applications for recovered process water and sets precedent for conservation and reuse in the beverage industry.
100% of the 300 bottled water samples tested by the Canadian Food Inspection Agency did not contain microcystins
After testing 300 samples, the Canadian Food Inspection Agency (CFIA) found that 100% of the bottled water samples tested for toxins known as microcystins met Health Canada's standards.
The CFIA tested 300 samples of domestic and imported bottled water products (i.e., unflavored carbonated, mineral and spring water) in plastic and glass bottles sold in retail stores in 10 Canadian cities. None of the samples contained detectable levels of microcystins.
IBWA has joined the "Be a Force of Nature" campaign to encourage those in areas at risk for hurricanes to be prepared
Recognizing the importance of having access to safe, clean drinking water, especially in times of disasters and emergencies, the International Bottled Water Assn. (IBWA) is joining the Federal Emergency Management Agency (FEMA) and the National Oceanic Atmospheric Administration in promoting 2012 National Hurricane Preparedness Week, which calls upon Americans in areas of the country vulnerable to hurricanes and severe weather to “Be a Force of Nature.”
For each Keeper Springs sold, Omni will donate additional funding to the Waterkeeper Alliance
Omni Hotels & Resorts and Keeper Springs have partnered this summer to give guests an opportunity to support oceans, lakes, rivers and bays nationwide.
Included as part of Omni Hotels & Resorts' new “Art of Water” cocktail menu, for each purchase of Keeper Springs, a further donation by Omni will be made to the Waterkeeper Alliance, a global environmental movement uniting nearly 200 Waterkeeper organizations around the world and focusing citizen advocacy on the issues that affect waterways from pollution to climate change.
Scott Harrison, founder and CEO of charity: water, shares his transformational personal story to inspire others to join his cause
When Scott Harrison tells the story of charity: water, the organization he founded to bring clean and safe drinking water to people in developing nations, he often begins at an unexpected point: “I’m going to start by telling you about my mother,” he says. Harrison then describes caring for his invalid mom, rebelling at age 18 and moving to New York City, where he worked as a nightclub promoter “chasing after models and bottles.”
Approved method for global bottled water safety
3M Food Safety announced May 21 that its Petrifilm Aqua Coliform Count Plate has received NF validation from France-based Assn. Francaise de Normalisation (AFNOR) for its ability to detect and enumerate colonies of E. coli and coliform bacteria in bottled water samples.
Per-capita consumption also increased to 29.2 gal per person last year
The International Bottled Water Assn. (IBWA), in conjunction with Beverage Marketing Corp. (BMC), released 2011 bottled water statistics compiled by BMC. The new data shows the overall consumption of bottled water has increased by 4.1%.
In 2011, total U.S. bottled water consumption increased to 9.1 billion gal, up from 8.75 billion gal in 2010. Per-capita consumption is up 3.2% in 2011, with every person in America drinking an average of 29.2 gal of bottled water last year.