PWQA to Hold Annual Summer BBQ

Source: 
Pacific Water Quality Assn.
Deck: 

Performance Water Products Inc. to host free event

Performance Water Products Inc. announced it will host the Pacific Water Quality Assn. (PWQA) Annual Summer BBQ July 21.

The free event will feature several speakers. California state Sen. Janet Nguyen will speak on industry issues and the general state of the capitol. Tom Palkon, senior vice president for the International Association of Plumbing Mechanical Officials, and David Loveday, director of government affairs for the Water Quality Assn., will speak to the importance of product certification, with Loveday focusing on issues across the nation. 

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Publication Date: 
July 12, 2016

Marketing: Marketing Tech & Tools

Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man who stops advertising to save money is like a man who stops a clock to save time.” That puts the importance of effective marketing into perspective. 

Ineffective Use of Tools

Deck: 

Optimizing online marketing tools for your business

Publication Date: 
June 29, 2016
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Dealer of the Month: Keep It Small & Simple

All-American Water Conditioning Inc., a business ran out of a family home in Jacksonville, Fla., for more then 30 years, has witnessed consistent success. It always has been a small operation, but at one time, it grew quite large with a stable host of sales personnel. 

But it always returned to its roots, clinging to its original identity in the Miller household.

Deck: 

Family nurtures business from home base to own place

Publication Date: 
June 29, 2016
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Hydraulic Institute Board Appoints Franklin Electric VP to Board

Source: 
Franklin Electric
Deck: 

DeLancey Davis will fulfill a term from 2016 to 2019 to guide its strategic direction

Franklin Electric Co. Inc. announced DeLancey Davis, vice president and president of North America Water Systems, was appointed to the Hydraulic Institute’s 2016 to 2019 board of directors. The board is primarily responsible for guiding the strategic direction and defining the organizational priorities for the Hydraulic Institute, a global authority on pumps and pumping systems.  

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Publication Date: 
June 7, 2016

Wisconsin Company Updates Website

Source: 
Water-Right Group
Deck: 

New portal focuses on trade professions and dealer resources

Water-Right Inc. announced its new dealer resource website is live.

The website features a redesign and layout of Water-Right brands catered toward the well drilling, wholesale and plumbing trades. The new site is mobile-friendly to aid dealers and service technicians in the field.

Brochures, full product manuals and specification sheets are now available, as well as a dealer log-in that houses a resource center. This includes access to industry newsletters, marketing and advertising support, photography and product bulletins and updates.

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Publication Date: 
June 6, 2016

Technology Advancement Improves Product Conservation

Source: 
Water-Right Group
Deck: 

Water-Right Group’s technology reduces amount of water and salt required by systems for regeneration

The Water-Right Group Inc. announced advancements in its Water Efficient Technology (W.E.T.). The patented technology reduces the amount of water and salt systems require for regeneration. It conserves household water usage and saves the consumer money.

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Publication Date: 
June 3, 2016

Dealer Insight: Employee Empowerment Pays Off

Many of you are comfortable with your market share, the number of customers you have, and the state of your business, and you do not plan on making any changes. However, some of you want to dominate your market and are striving to grow your business—you are who this article is for. You are the one who never believes the status quo is good enough—you believe there is more, and you are always striving to achieve it.

Deck: 

Establishing procedures builds up brand through employee trust

Publication Date: 
May 25, 2016
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Dealer Insight: The Ones Who Got Away

If you are not offering financing, you are not closing every possible sale. Period. 

When you say that to dealers or salespeople who are not using financing, there is usually pushback. “You don’t know that. I don’t need financing to close my sales,” they say. Or “All my customers pay cash,” they respond. All your customers? What about the ones who got away? 

The Ones You Never Met

Deck: 

How financing options improve customer confidence & lead to new sales

Publication Date: 
May 25, 2016
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Dealer of the Year: Education, Consultation & a Dream

During childhood, many dream of becoming a police officer or firefighter. Others want to follow in their parents’ footsteps or aspire to be professional athletes. Most kids do not dream about owning water treatment dealerships, though. But for Bennett & Cole Water Solutions owners Jim Bennett and James Colasante, realizing this dream as adults has led to fulfillment and success.

Deck: 

Connecticut startup gains following through customer appreciation & involvement

Publication Date: 
May 25, 2016
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Dealer of the Month: Spanning Generations

For 50 years, the people and businesses of St. Joseph, Mo., have relied on the Cunning family and its company, CVB Water Doctor, to provide them with water treatment services. Today, the company continues to grow and prosper, and it aspires to continue this success for generations to come.

Taking the Leap

Deck: 

Missouri family dealership celebrates a half-century of success

Publication Date: 
May 25, 2016
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