Water Softener

Company Reference: 

The eco-friendly Elements Series RevV4 high-efficiency water softener system uses the RevV4 control valve with upflow regeneration and high-efficiency media that reduce water and salt usage during regeneration by up to 30%. This results in cash savings for customers, fewer system regenerations and water conservation. The system is available in 32,000- to 80,000-grain models.

Getting Past the Gatekeeper

When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you should expect more success in preventing your message from being blocked by spam filters, or worse, deleted or marked as spam by the “e-mail gatekeeper.”

Deck: 

Best practices for e-mail marketing compaigns

About The Author: 

Shannon Good is partner for Good Group LLC. Good can be reached at sgood@goodgroupllc.com.

Publication Date: 
October 29, 2014
Activation Date: 
October 29, 2014
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Serving From the Inside Out

Before Casey Taylor become president of Waterlogic West, he worked for Taylor Made Water Systems, a family-run business in Northern California started by Taylor and his father and brother in 1998. In 2012, the Taylors sold the business to Waterlogic, a point-of-use (POU) water purification provider.

Deck: 

Northern California POU business’ commitment to service extends beyond the office

About The Author: 

Williette Nyanue is associate editor for Water Quality Products. Nyanue can be reached at wnyanue@sgcmail.com or 847.954.7922.

Publication Date: 
October 29, 2014
Activation Date: 
October 29, 2014
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From Past to Present

They say the only constant is change. As the world and the industry change around us, it’s important that we stay up to date — and that means some big changes here at WQP.

With the November issue, we are debuting not only a brand new look, but a new size too. We hope you enjoy this convenient format and updated design, but never fear—we will continue to offer the same quality content you have come to expect from WQP in the past almost-20 years.

About The Author: 

Kate Cline is managing editor of WQP. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
October 29, 2014
Activation Date: 
October 29, 2014
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Company Reference: 
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What Women Want: After the Sale

In a predominately male industry like water quality, the differences between men and women can result in little things that can cost big sales. In Part 1 of this three-part series (“What Women Want,” February 2014), we discussed how to prepare for your sales appointment. In Part 2 (“What Women Want: The Sales Appointment,” June 2014) we discuss what to do — and not do — during the appointment.

Deck: 

Tips on post-sale followup & customer service

About The Author: 

Jennifer Smith, CWS-I, is general manager for Moti-Vitality LLC. Smith can be reached at jennifers@moti-vitality.com.

Publication Date: 
October 9, 2014
Activation Date: 
October 9, 2014
Issue Reference: 

Filter Housings

Neo-Pure stainless steel filter housings provide filtration with flow rates from 7 gpd to 1,600 gpm. Each housing is constructed in the U.S. out of sturdy 304L or 316L stainless steel for maximum durability in commercial and industrial filtration applications. These housings are available in a standard poly-coat finish, electro-polished, or with 3M epoxy coating. ASME "U" code designs and high-pressure housings up to 600 psi are also available.

A Doctor's Prescription

In the early 1980s, Bob Hoey earned his certification as both a Water Quality Assn. Certified Water Specialist and Certified Sales Representative. He said he was the only person in the Twin Cities market at the time to have both those certifications, and people started to take notice.

"People started jokingly calling me the water doctor," he said, "so I started working that angle, put up a logo and acquired a phone number with our name."

Deck: 

Water Doctors in Minnesota fosters community relationships for increased growth

About The Author: 

Abby Kleckler is associate editor for Water Quality Products. Kleckler can be reached at akleckler@sgcmail.com.

Publication Date: 
October 1, 2014

Residential UV Disinfection

Company Reference: 

UV Superstore has announced new models in its BA Series line of UV water disinfection systems. Five models are now available, and they feature new flow rate options. With easy installation and flow rates from 4 to 16 gpm, these systems are designed to provide years of safe, effective and reliable service. BA Series whole-house UV systems inactivate pathogens without adding anything to the water—no aftertaste, no chemicals and no harmful byproducts.

Water Treatment App

Company Reference: 

The Water Treatment Benefits App serves as a digital playbook where dealers can customize individual pitches to homeowners. This easy-to-use technology can help increase close rates and decrease overall pitch times by eliminating the need for onsite calculations. Pentair plans to launch four additional apps that enhance the buying experience for homeowners and improve onsite training for field technicians. 

POU Housings & Filters

Company Reference: 

POU Series housings and filters, part of the ONE Filtration Simplified product offering, are designed for simple and easy installation while being ecofriendly. The filter housing is reusable once the internal cartridge has reached its useful life. The high-capacity, high-flow filters with low pressure drop feature Direct Connect installation to connect directly to the kitchen or bathroom cold water faucet for full-flow filtration.