Marketing for the Now

Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-mortar office building. On day one, your first order of business is to get your operations up and running. On Monday morning, you will need to be aware of your overhead:

Deck: 

The importance of including a marketing plan in your budget

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodmarketinggroup.com or 484.902.8914.

Publication Date: 
February 12, 2015
Activation Date: 
February 12, 2015
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Issue Reference: 

Service Department Profitability

Nowadays it seems every discussion on growing a business or even surviving the current economic conditions begins with: “How can I do more with what I have?” Our clients continue to ask us, “What can I do and where can I go to grow?” Our answer is always the same: Maximize your current assets. 

Deck: 

Optimizing your company’s service center with burdened labor costing

About The Author: 

Kelcey Thompson is vice president of Applied Management Group Inc. Thompson can be reached at kthompson@appliedmg.com or 262.697.4470.

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
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Issue Reference: 

Do It Now

I am guessing that many of you, like me, are master procrastinators. Case in point: I am writing this editorial letter on the day it is due. While some things, like my editorial letter, can be accomplished correctly and effectively even at the eleventh hour, there are some aspects of running a company that could negatively affect your business if you put off implementing them.

Deck: 

Managing Editor Kate Cline shares the negative impact procrastination can have on a business

About The Author: 

Kate Cline is managing editor of WQP. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
Files: 
Issue Reference: 

Dr. Tina Yerkes Appointed General Manager at NSF Intl.

Source: 
NSF Intl.
Deck: 

Dr. Tina Yerkes is the new general manager of drinking water filtration products for NSF Intl.

NSF Intl. appointed Tina Yerkes, Ph.D., as general manager of filtration products for its Global Water Div. Yerkes will help NSF grow its testing, auditing and certification services for point-of-use and point-of-entry drinking water treatment and filtration products.

Company Reference: 
Publication Date: 
January 26, 2015

Marc Blais Joins Water Systems Council Board of Directors

Source: 
Water Systems Council
Deck: 

The Water Systems Council announced that Marc Blais joined the board of directors

Marc Blais, vice president for Xylem Inc. Applied Water Systems - Americas, was named to the Water Systems Council (WSC) board of directors. 

Blais joined Xylem in 2011 as managing director for Applied Water Systems - Canada. He was named vice president for Applied Water Systems - Americas in 2014, and is responsible for its sales, distribution and customer service in the U.S., Canada and Mexico.

Publication Date: 
January 26, 2015

Zurn Food Drive Doubles 2013 Total

Source: 
Zurn Industries LLC
Deck: 

Food donations collected from employees at Zurn Industries totaled more than 17,900 lb

Employees of Zurn Industries LLC more than doubled the amount collected for a food drive compared to 2013’s total, benefiting the people served by local food banks across the country.

As a whole, Zurn raised a total of 17,980.3 lb of food, or 23.66 lb per associate across the U.S. and Canada. This is the fourth consecutive year that Zurn conducted the pre-Thanksgiving holiday food drive.

“This was a corporate-wide effort that helped those in need and lifted the spirits of all Zurn associates who took part,” said Miranda Schmidt, senior marketing content specialist for Zurn.

Company Reference: 
Publication Date: 
January 22, 2015

Blueair Founder Brings Air Pollution Issue to Light

Source: 
Blueair
Deck: 

A study by Friends of the Earth Scotland reveals that pollution levels around the world are breaking limits

Blueair, a Sweden-based provider of indoor air cleaning technology appliances, said a recent Friends of the Earth claim that air pollution in Scotland is creating a public health crisis highlights the lack of public awareness about toxic pollutants in the air people breathe both outside and inside their homes and offices.

Company Reference: 
Publication Date: 
January 15, 2015

DB Pump & Supply to Inspect Border Patrol Potable Water Supply

Source: 
Doodlebug Enterprises Inc.
Deck: 

The efforts will ensure border control agents have access to reliable drinking water

Doodlebug Enterprises Inc., which also goes by the name DB Pump & Supply, announced that it is currently involved in an open contract to provide inspections and replacement water filtration supplies to the Department of Human Services' (DHS) Border Patrol via AirGo USA. It will evaluate water treatment systems and make recommendations for the appropriate water filtration system components and corresponding pumps.

Publication Date: 
January 5, 2015

Cantel Medical Acquires Pure Water Solutions Inc.

Source: 
Cantel Medical
Deck: 

The acquisition expands Cantel Medical to the southeastern United States

Cantel Medical Corp. announced that it acquired the assets of Pure Water Solutions Inc. for a purchase price of $11.9 million in cash consideration. Headquartered in Ridgeland, Miss., Pure Water Solutions provides water purification and treatment services for commercial, industrial, laboratory and medical customers out of eight regional offices throughout the southeastern U.S. 

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Company Reference: 
Publication Date: 
January 5, 2015

Residential Water Treatment Equipment Demand will Grow in Asia Pacific, Research Finds

Source: 
TechNavio
Deck: 

A growing demand for potable water in the Asia Pacific region will transform the region’s residential water treatment equipment market

A new market research report on the residential water treatment equipment market in the Asia Pacific region by TechNavio reveals an expected growth at a compound annual growth rate (CAGR) of 15.53 percent from 2014-2019.

Publication Date: 
December 24, 2014