Bluewater Launches Instructional Video Series

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Bluewater
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Videos cover installation and maintenance of company's RO products

Bluewater announced that it launched a library of instructional videos to help customers using its appliances. The short films, available on Bluewater’s YouTube channel and Google+ platform, aim to simplify installation, filter changes and routine maintenance of the company's Cleone, Spirit and Pro models.

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Publication Date: 
October 28, 2014

Aquionics Appoints New Distributor for Midwest & Southeast

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Aquionics
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The partnership was established to make each producer the lowest-cost producer

Aquionics appointed Rodem as its distributor for the Midwest and Southeast regions. Rodem has more than 40 years’ experience in providing sanitary processing equipment across the food, beverage, brewing, pharmaceutical and life science markets.

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Publication Date: 
October 27, 2014

HaloSource & Jarden Consumer Solutions Launch Consumer Drinking Water Products in Latin America

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HaloSource Inc.
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The initial launch is targeting Chile, Peru and Colombia

HaloSource Inc. announced its partnership with Jarden Consumer Solutions, a wholly owned subsidiary of Jarden Corp., a global Fortune 500 consumer goods company, to launch a line of Oster drinking water pitchers powered by HaloSource’s HaloPure water purification technology. This announcement gives further detail to the announcement on June 26, 2013, of a partnership with H20 Intl. and "a major Fortune 500 company."

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Publication Date: 
October 22, 2014

What Women Want: After the Sale

In a predominately male industry like water quality, the differences between men and women can result in little things that can cost big sales. In Part 1 of this three-part series (“What Women Want,” February 2014), we discussed how to prepare for your sales appointment. In Part 2 (“What Women Want: The Sales Appointment,” June 2014) we discuss what to do — and not do — during the appointment.

Deck: 

Tips on post-sale followup & customer service

About The Author: 

Jennifer Smith, CWS-I, is general manager for Moti-Vitality LLC. Smith can be reached at jennifers@moti-vitality.com.

Publication Date: 
October 9, 2014
Activation Date: 
October 9, 2014
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Preparing to Launch

Are you planning to launch a new website soon? Many companies held off on building new websites through the recession and are now looking at quite a bit of “tech debt” on their old sites. Regardless of which platform you choose or which consulting firm you hire to build your new site, there are plenty of ways to do it wrong. As somebody who has been around the block a few times with website rebuilds (and has the grey hair to prove it), let me offer some words of advice.

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Consider these 10 tips before redesigning your website

About The Author: 

Joel Hughes is a founding principal of MediaPress Studios, a subsidiary of Scranton Gillette Communications Inc. Hughes can be reached at jhughes@sgcmail.com or 847.391.1015.

Publication Date: 
August 27, 2014
Activation Date: 
August 27, 2014
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Making Marketing Priorities

Google, Kleenex, Xerox, Wite-Out and Seeing Eye Dogs. These household names all share a common trait: They all carry an automatic recognition stimulus to the brain, yet not one of them is an actual product. They are however, brand names that have become synonymous with their product category. Have you Googled something lately? If you have a runny nose do you reach for a facial tissue or a Kleenex?

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Four key aspects of a strong marketing plan

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
July 18, 2014
Activation Date: 
July 18, 2014
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Making the Most of Your Money

True or false: Making more money is not as important as making the most of the money you have. The answer is true! If you are not profitable, making more money does not mean that you will become profitable; it means you are making more work — or, to look at it another way: You are buying yourself more work.

How do you make the most out of the revenue you are already generating? The simple answer is costs and expenses. Knowing your actual costs and reviewing your expenses weekly is the place to start.

Deck: 

Using proper pricing techniques to ensure profitability

About The Author: 

Kelcey Thompson is vice president of Applied Management Group Inc. Thompson can be reached at kthompson@appliedmg.com or 262.697.4470.

Publication Date: 
June 16, 2014
Activation Date: 
June 16, 2014
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Best for Business

Give me liberty or give me death! OK — maybe the opinions on being an independent dealer versus being part of a dealer network or franchise are not divisive enough to instigate a revolution, but they do stir debate within the industry. As with any issue, there are pros and cons associated with both sides, and it is up to dealers to determine what is best for their businesses.

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
June 6, 2014
Activation Date: 
June 6, 2014
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Pentair Partners With Milestone Distributors

Source: 
Pentair
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Milestone is the new residential master distributor for the Everpure product line

Milestone Distributors has joined Pentair’s Everpure family as the new residential master distributor for the Everpure product line in the Texas, Oklahoma and New Mexico markets. Milestone Distributors is a Dallas-based company with three distinct business units: premium appliance distribution, luxury appliance and decorative hardware representation, and decorative plumbing distribution (Milestone Water).

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Publication Date: 
May 19, 2014

Planned Spending, Smart Spending

plan without action is a daydream; action without a plan is a nightmare.” – Japanese proverb

“Put simply, your advertising plan tells you how you plan to attract customers.” – Roy H. Williams, the Wizard of Ads. 

Deck: 

Get the most for your money with an advertising plan

About The Author: 

Sarah Ripley is marketing consultant and partner for Wizard of Ads. Ripley can be reached at sarahripley@wizardofads.com.

Publication Date: 
May 9, 2014
Activation Date: 
May 9, 2014
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