As we close out the year, businesses are busy evaluating 2014 and planning and budgeting for 2015. Earlier this fall, we asked a random sampling of WQP readers to share their thoughts on the year past and the year ahead in our 2014 State of the Industry survey.
The results revealed an industry that faces many hurdles in the coming year, but is positive about the future.
App is customized for each dealer, designed to support entire sales cycle
3M Purification Inc. introduced a new iPad sales app for its 3M Authorized Water Dealers, called the 3M Water Dealer Sales App.
“[The app] helps combine the brand power of 3M with the dealer’s own water quality expertise for a sophisticated, engaging and interactive sales experience,” 3M said in a statement. The tool was designed to help 3M dealer sales representatives educate homeowners about water quality issues, demonstrate products and communicate over the entire course of the purchase cycle.
Recipients are chosen for exemplifying the "highest standards in business conduct"
Water Doctor Water Treatment announced that it earned the Associate of the Year award from the Builders Assn. of the Twin Cities (BATC) for 2014. The award was presented at the Building Industry Gala (BIG) Night on Oct. 23 at the St. Paul Union Depot in St. Paul, Minn.
Board of directors opts to donate funds after association's dissolution
Shortly after the announcement that the Colorado Water Quality Assn. (CWQA) had dissolved, the outgoing CQWA board of directors announced that it would donate the remaining funds in its accounts to the Water Quality Research Foundation (WQRF). During the Water Quality Assn.’s Mid-Year Leadership Conference in September, CWQA officials made a $150,000 commitment to WQRF’s Investing in Your Future capital campaign.
The new chair started in the industry scrubbing boats in San Diego
The California-Nevada Section of the American Water Works Assn. (CA-NV AWWA) named Sue Mosburg chair of its board of directors last week during its annual fall conference in Reno, Nev. Mosburg, who previously served as chair elect, succeeds Bruce Macler in leading the group.
Randall J. Hogan ranks 68th among 832 current CEOs in 30 countries
The Harvard Business Review (HBR) recognized Pentair Chairman and CEO Randall J. Hogan as one of its “100 Best-Performing CEOs in the World” for 2014. The list, which appears in the November issue of the magazine, offers a ranking of global CEOs’ performance over their entire tenure. This is Hogan’s first appearance on the list, ranking 68th based on the publication’s evaluation of global CEOs.
When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you should expect more success in preventing your message from being blocked by spam filters, or worse, deleted or marked as spam by the “e-mail gatekeeper.”
Best practices for e-mail marketing compaigns
Videos cover installation and maintenance of company's RO products
Bluewater announced that it launched a library of instructional videos to help customers using its appliances. The short films, available on Bluewater’s YouTube channel and Google+ platform, aim to simplify installation, filter changes and routine maintenance of the company's Cleone, Spirit and Pro models.
The partnership was established to make each producer the lowest-cost producer
Aquionics appointed Rodem as its distributor for the Midwest and Southeast regions. Rodem has more than 40 years’ experience in providing sanitary processing equipment across the food, beverage, brewing, pharmaceutical and life science markets.