Many in the water industry have been at it for a long time and have seen many changes over the years. Especially interesting is the change in how valuations of positions, functions, personnel and companies are measured.
Making yourself valuable to your company is key to success & security
In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, directory registrations, banner purchasing, video marketing and more — basically, any action you take online to get a better index value with search engines.
SEO & SEM are key to a successful online marketing strategy
Consider the following changes that are impacting businesses today:
- Changing economic conditions;
- Changing government requirements;
- Social media and technology;
- Multigenerational workforce;
- Customers’ expectations; and
- Different forms of competition.
You may agree or disagree with the specifics of how these changes impact your business, but the important thing is how you deal with them and how your employees react to and adjust to them. Some changes may directly impact you; others may not apply to you at all.
Managing the process of change to improve your business
Owning your own business is as much a part of the American collective psyche as buying a house and eating apple pie. Every year, hundreds of thousands of people start their own businesses, brimming with entrepreneurial excitement, and the water treatment industry is no different.
Getting your business off the ground with the help of dealer networks
It is no secret that every business wants to find the magic solution that will profitably increase business year over year. We have all sought that proverbial silver bullet. However, in nearly 20 years of working in the marketing and direct marketing industry, I can offer this advice on finding the silver bullet solution to marketing: You will probably find it with a leprechaun and a pot of gold at the end of a rainbow.
Consistent marketing for customers new & old
In my travels across North America over the years, I have observed and documented the characteristics of people and companies to develop profiles. In particular, I look for companies that seem to be the most successful in their markets. We all have periods of success, but I am referring to the companies that seem to continuously rise to the top, even with ever-changing markets and economic conditions.
A desire to learn drives successful employees & companies
PumpScout.com buyers can now get metering pump price quotes from Milton Roy and LMI Pumps
PumpScout announced a new partnership with Milton Roy and LMI Pumps. Pump buyers using the site now have easy access to products and expertise from the two brands, which specialize in metering and diaphragm pumps.
Since our son was diagnosed with autism, I have had the chance to speak to more than 1,000 nonprofit organizations. My message is, essentially: Greed is no longer good. (Sorry, Gordon Gekko.)
In this interconnected world where the emerging generation longs to marshal its forces toward some greater collective good and where aging baby boomers look for something to occupy their time that makes them feel like they are making a difference, your company needs to demonstrate that it is supporting more than your bottom line.
Standing out by working with charities
Acquisition allows DS Waters to expand its regional scope and beverage offerings
DS Waters of America Inc. acquired AquaSpring Water Co. of Houston. One of the country's largest providers of bottled water, brewed coffee and water filtration services, DS Waters is expanding its regional scope as well as its beverage offerings to better serve customers across the U.S.
PureSafe enters into a sales/marketing agreement and an engineering package agreement
Leslie Kessler, CEO of PureSafe Water Systems Inc., announced the signing of strategic agreements with Global Equipment Marketing Inc. (GEM) and Engineering Technologies Group Inc. (ETG) of Hopkinton, Mass.
These agreements will enable the company to expedite worldwide sales and marketing, facilitate a value engineering approach to its product and enable more efficient production of its patented purification systems for shipment anywhere in the world.