The primary definition of the word “season” on Dictionary.com is: “One of the four periods of the year (spring, summer, autumn and winter), beginning astronomically at an equinox or solstice, but geographically at different dates in different climates” — and that is generally the way we tend to think of the word when we hear it.
Using seasonal events to determine when and how to market
The company I went to work for when I first came into the water industry 15 years ago had a management turnover problem. Sales managers would rarely last longer than six months before they either were fired or became frustrated with the position and left of their own accord. Often it was a race to see which happened first.
Creating accountability to ensure a successful business
Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our seventh annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.
An assessment of the water treatment industry
It’s been yet another challenging year for the water quality industry. As the economy and housing market struggle down the long road to recovery, a host of other factors, from government regulations to business competition, continue to affect companies. As always, however, industry members are working hard to tackle the issues and improve their businesses.
This fall, Water Quality Products conducted its seventh annual State of the Industry survey to receive readers’ input on how their businesses are faring and what to expect in 2014.
Accretive transaction to accelerate growth, expand geographical reach and enhance R&D capabilities
Osaka Gas Chemicals Co. Ltd. has entered into an agreement with AddSorb Holding AB to acquire all the shares of Jacobi Carbons AB — the world’s largest manufacturer and distributor of coconut shell activated carbon headquartered in Kalmar, Sweden. The transaction is expected to close in January 2014.
Many in the water industry have been at it for a long time and have seen many changes over the years. Especially interesting is the change in how valuations of positions, functions, personnel and companies are measured.
Making yourself valuable to your company is key to success & security
In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, directory registrations, banner purchasing, video marketing and more — basically, any action you take online to get a better index value with search engines.
SEO & SEM are key to a successful online marketing strategy
Consider the following changes that are impacting businesses today:
- Changing economic conditions;
- Changing government requirements;
- Social media and technology;
- Multigenerational workforce;
- Customers’ expectations; and
- Different forms of competition.
You may agree or disagree with the specifics of how these changes impact your business, but the important thing is how you deal with them and how your employees react to and adjust to them. Some changes may directly impact you; others may not apply to you at all.
Managing the process of change to improve your business
Owning your own business is as much a part of the American collective psyche as buying a house and eating apple pie. Every year, hundreds of thousands of people start their own businesses, brimming with entrepreneurial excitement, and the water treatment industry is no different.
Getting your business off the ground with the help of dealer networks
It is no secret that every business wants to find the magic solution that will profitably increase business year over year. We have all sought that proverbial silver bullet. However, in nearly 20 years of working in the marketing and direct marketing industry, I can offer this advice on finding the silver bullet solution to marketing: You will probably find it with a leprechaun and a pot of gold at the end of a rainbow.
Consistent marketing for customers new & old