What Women Want: After the Sale

In a predominately male industry like water quality, the differences between men and women can result in little things that can cost big sales. In Part 1 of this three-part series (“What Women Want,” February 2014), we discussed how to prepare for your sales appointment. In Part 2 (“What Women Want: The Sales Appointment,” June 2014) we discuss what to do — and not do — during the appointment.

Deck: 

Tips on post-sale followup & customer service

Publication Date: 
October 9, 2014
Activation Date: 
October 9, 2014
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Preparing to Launch

Are you planning to launch a new website soon? Many companies held off on building new websites through the recession and are now looking at quite a bit of “tech debt” on their old sites. Regardless of which platform you choose or which consulting firm you hire to build your new site, there are plenty of ways to do it wrong. As somebody who has been around the block a few times with website rebuilds (and has the grey hair to prove it), let me offer some words of advice.

Deck: 

Consider these 10 tips before redesigning your website

Publication Date: 
August 27, 2014
Activation Date: 
August 27, 2014
Issue Reference: 

Making Marketing Priorities

Google, Kleenex, Xerox, Wite-Out and Seeing Eye Dogs. These household names all share a common trait: They all carry an automatic recognition stimulus to the brain, yet not one of them is an actual product. They are however, brand names that have become synonymous with their product category. Have you Googled something lately? If you have a runny nose do you reach for a facial tissue or a Kleenex?

Deck: 

Four key aspects of a strong marketing plan

Publication Date: 
July 18, 2014
Activation Date: 
July 18, 2014
Issue Reference: 

Making the Most of Your Money

True or false: Making more money is not as important as making the most of the money you have. The answer is true! If you are not profitable, making more money does not mean that you will become profitable; it means you are making more work — or, to look at it another way: You are buying yourself more work.

How do you make the most out of the revenue you are already generating? The simple answer is costs and expenses. Knowing your actual costs and reviewing your expenses weekly is the place to start.

Deck: 

Using proper pricing techniques to ensure profitability

Publication Date: 
June 16, 2014
Activation Date: 
June 16, 2014
Issue Reference: 

Best for Business

Give me liberty or give me death! OK — maybe the opinions on being an independent dealer versus being part of a dealer network or franchise are not divisive enough to instigate a revolution, but they do stir debate within the industry. As with any issue, there are pros and cons associated with both sides, and it is up to dealers to determine what is best for their businesses.

Publication Date: 
June 6, 2014
Activation Date: 
June 6, 2014
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Company Reference: 
Issue Reference: 

Pentair Partners With Milestone Distributors

Source: 
Pentair
Deck: 

Milestone is the new residential master distributor for the Everpure product line

Milestone Distributors has joined Pentair’s Everpure family as the new residential master distributor for the Everpure product line in the Texas, Oklahoma and New Mexico markets. Milestone Distributors is a Dallas-based company with three distinct business units: premium appliance distribution, luxury appliance and decorative hardware representation, and decorative plumbing distribution (Milestone Water).

Company Reference: 
Publication Date: 
May 19, 2014

Planned Spending, Smart Spending

plan without action is a daydream; action without a plan is a nightmare.” – Japanese proverb

“Put simply, your advertising plan tells you how you plan to attract customers.” – Roy H. Williams, the Wizard of Ads. 

Deck: 

Get the most for your money with an advertising plan

Publication Date: 
May 9, 2014
Activation Date: 
May 9, 2014
Issue Reference: 

The Three-Legged Stool

Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned money. You see one seat left at the bar or counter, and it is a stool with three legs. As you pull out the stool, ready to sit and enjoy a meal or some fine spirits, you notice one of the legs is badly cracked, bent or broken. You know that if you sit on that stool, you are probably going to fall over.

Deck: 

The three parts of a successful marketing campaign

Publication Date: 
April 4, 2014
Activation Date: 
April 4, 2014
Issue Reference: 

Modernizing a Legacy

Matt and Catherine Gilby purchased Southeast Texas Water in January 2011, and with the new adventure came old ties.

Catherine is carrying on the legacy of her grandparents, H.D. “Tex” and Emma Strait, who moved to Beaumont, Texas, 45 years ago to purchase a Culligan business. Tex’s middle son, Henry Strait, and his wife, Fran, then purchased Southeast Texas Water from his parents in 1994, and now it is Henry’s daughter’s turn to run the business with her husband.

Deck: 

Southeast Texas Water’s new family owners look to technology to streamline their business

Publication Date: 
March 28, 2014
Activation Date: 
March 28, 2014
Issue Reference: 
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