In my last article, I described the experience of my small business’ website getting hacked, and described the basics of how websites work — and how hackers can invade them. In this article, I will provide practical tips on how to protect your company’s site from attack.
My site was hacked for more than six weeks before I discovered the problem, and it took another three weeks and thousands of dollars to fix it. This does not include the lost revenue and reputation that resulted from the attack.
Taking steps now to protect your website can prevent costly problems later
Recently, I was sitting with a dealer, discussing his year-to-date numbers. He was shaking his head, saying, “I don’t get it. My sales are up by $20,000 a month, but when I look in the checkbook, it doesn’t show it. I seem to be working twice as hard, but I’m not making any more money.”
Using benchmarking to redefine business goals and projects
Most of the readers of this magazine are in a segment of the water treatment industry concerned with point-of-entry and point-of-use drinking water treatment. This market niche is supported by a prominent not-for-profit national organization as well as various regional and state organizations. There are several related organizations that water treatment professionals also may be members of, including those dealing with industrial boiler water, cooling water, groundwater, bottled water and municipal drinking water.
Industry associations provide a multitude of opportunities for businesses
Three years ago when I decided to make my company, Moti-Vitality, a full-time venture, one of the things I knew for sure was that I needed a good website. I needed a way to let people know that I offered sales, management and educational training solutions specific to the water treatment industry — not vitamins or financing, which the company name apparently suggests to some.
Keeping your website safe from online risks
With another year on the books, it is time to look ahead to 2013. As always, the water treatment industry will face a variety of challenges and opportunities in the coming months. Domestically, new regulations loom — some positive, some negative — as California continues to set the legislative tone for the nation. Globally, opportunties await for companies ready to take the international plunge, but the challenges of certification remain.
Industry experts weigh in on what is to come in 2013
Fleck valve distribution agreement for Canadian marketplace renewed through 2016
WaterGroup and Pentair Residential Filtration announced a renewed exclusive Fleck valve distribution agreement for the Canadian marketplace through 2016.
“This is an important bellwether for WaterGroup as we continue our partnership with Pentair as their exclusive distributor of Fleck valves in Canada," said Ryan Kirk, vice president and general manager for WaterGroup. "We have proudly promoted Fleck valves with our core WaterGroup brands and view this agreement as recognition of our loyalty and ongoing sales support for Fleck’s valves in Canada.”
Industrial products manufacturer acquired by BC Partners and the Carlyle Group
BC Partners, an international private equity firm, and global alternative asset manager the Carlyle Group announced the completion of their previously announced acquisition of Hamilton Sundstrand Industrial from United Technologies Corp. in a transaction valued at $3.46 billion. With the sale, the newly independent company is now Neodyne Industries. Neodyne, a manufacturer of highly engineered, mission-critical pumps and compressors for the global industrial, infrastructure and energy markets, operates three global industrial businesses — Milton Roy, Sundyne and Sullair.
The company will use this location as its base for expanding its U.S. customer base and operations
Desalitech Ltd. will be establishing its U.S. headquarters in Massachusetts. The company will use this location as its base for expanding its customer base and operations in U.S. industrial water treatment markets, where most manufacturing plants require purified water for their operations.
Water purification, monitoring and control in a single solution for peaking and base loaded plants
Culligan Matrix Solutions is expanding its mobile water treatment solutions business in response to increasing demand for this service.
New marketing initiative aims to solidify company’s commitment to providing water solutions
Pentair unveiled a new branding initiative in which current brands will become product lines under the Pentair umbrella. According to the company, focusing on a united, universal brand will enable it to increase marketing and promotional support for customers, as well as solidify its commitment to providing on-time delivery of high-quality, competitively priced product solutions.