It is no secret that every business wants to find the magic solution that will profitably increase business year over year. We have all sought that proverbial silver bullet. However, in nearly 20 years of working in the marketing and direct marketing industry, I can offer this advice on finding the silver bullet solution to marketing: You will probably find it with a leprechaun and a pot of gold at the end of a rainbow.
Consistent marketing for customers new & old
In my travels across North America over the years, I have observed and documented the characteristics of people and companies to develop profiles. In particular, I look for companies that seem to be the most successful in their markets. We all have periods of success, but I am referring to the companies that seem to continuously rise to the top, even with ever-changing markets and economic conditions.
A desire to learn drives successful employees & companies
PumpScout.com buyers can now get metering pump price quotes from Milton Roy and LMI Pumps
PumpScout announced a new partnership with Milton Roy and LMI Pumps. Pump buyers using the site now have easy access to products and expertise from the two brands, which specialize in metering and diaphragm pumps.
Since our son was diagnosed with autism, I have had the chance to speak to more than 1,000 nonprofit organizations. My message is, essentially: Greed is no longer good. (Sorry, Gordon Gekko.)
In this interconnected world where the emerging generation longs to marshal its forces toward some greater collective good and where aging baby boomers look for something to occupy their time that makes them feel like they are making a difference, your company needs to demonstrate that it is supporting more than your bottom line.
Standing out by working with charities
Acquisition allows DS Waters to expand its regional scope and beverage offerings
DS Waters of America Inc. acquired AquaSpring Water Co. of Houston. One of the country's largest providers of bottled water, brewed coffee and water filtration services, DS Waters is expanding its regional scope as well as its beverage offerings to better serve customers across the U.S.
PureSafe enters into a sales/marketing agreement and an engineering package agreement
Leslie Kessler, CEO of PureSafe Water Systems Inc., announced the signing of strategic agreements with Global Equipment Marketing Inc. (GEM) and Engineering Technologies Group Inc. (ETG) of Hopkinton, Mass.
These agreements will enable the company to expedite worldwide sales and marketing, facilitate a value engineering approach to its product and enable more efficient production of its patented purification systems for shipment anywhere in the world.
DS Waters to assume management of bottled water delivery for all customers
DS Waters of America Inc. acquired substantially all of the assets of Hillcrest Springs Inc.'s home and office bottled water delivery business. As these two companies combine resources, DS Waters will assume management of bottled water delivery for all customers. The acquisition will enable DS Waters to enhance its offerings with not only the Alhambra brand of water, but also coffee service and water filtration services.
In my last article, I described the experience of my small business’ website getting hacked, and described the basics of how websites work — and how hackers can invade them. In this article, I will provide practical tips on how to protect your company’s site from attack.
My site was hacked for more than six weeks before I discovered the problem, and it took another three weeks and thousands of dollars to fix it. This does not include the lost revenue and reputation that resulted from the attack.
Taking steps now to protect your website can prevent costly problems later
Recently, I was sitting with a dealer, discussing his year-to-date numbers. He was shaking his head, saying, “I don’t get it. My sales are up by $20,000 a month, but when I look in the checkbook, it doesn’t show it. I seem to be working twice as hard, but I’m not making any more money.”
Using benchmarking to redefine business goals and projects
Most of the readers of this magazine are in a segment of the water treatment industry concerned with point-of-entry and point-of-use drinking water treatment. This market niche is supported by a prominent not-for-profit national organization as well as various regional and state organizations. There are several related organizations that water treatment professionals also may be members of, including those dealing with industrial boiler water, cooling water, groundwater, bottled water and municipal drinking water.
Industry associations provide a multitude of opportunities for businesses