What Now? A Critical Time for a New Employee

It all began when you realized you knew what you had to do: weed out the toxic employees from your company. It took time and sleepless nights, but you did it. The problem was that you were without a salesperson and you were working harder than ever, even if your office was more peaceful.

It was time to hire someone to help move your organization forward. You had an opportunity to hire a sales professional instead of just another salesperson.

Deck: 

Getting new hires off to a successful start

About The Author: 

Kelly R. Thompson, CWS-VI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
February 2, 2012
Activation Date: 
February 2, 2012
Issue Reference: 
Legacy
Legacy ID: 
23221

Small Steps to Success

“These sure are exciting times, aren’t they?” That’s what people say, at least, when often what they mean instead is, “These sure are uncertain times, aren’t they?” or “These sure are scary times, aren’t they?”

I say that is hogwash—these are exciting times. That said, there has never been a more frightening time to be average at or indifferent about what you do. If that is the case, it is time to change.

Deck: 

Simple New Year's resolutions for small businesses

About The Author: 

Tim Miles is senior partner with Wizard of Ads. Miles can be reached at timmiles@wizardofads.com or 573.489.1058.

Publication Date: 
January 27, 2012
Activation Date: 
January 27, 2012
Issue Reference: 
Legacy
Legacy ID: 
23204

Mapping the Future

Just as in years past, we enter 2012 with a host of changes ahead.  But from new laws and regulations to emerging contaminants to the still-struggling global economy, the water treatment industry is ready to meet them. Water Quality Products asked five industry experts for their input on the challenges facing the industry this year and the opportunities they will bring.

CHANGING TIDES

Deck: 

Industry leaders’ predictions for the coming year

Publication Date: 
January 24, 2012
Activation Date: 
January 24, 2012
Issue Reference: 
Legacy
Legacy ID: 
23190

Positive Publicity

With major missteps recently from large corporations like Groupon and The Gap, some marketers think the quickest and easiest way to garner media attention is by staging a crisis. Often referred to as mea culpa marketing, it involves an organization staging a stunt—anything from insensitive commercials to seemingly thoughtless rebranding. However, this risky tactic can cause more long-term damage than short-term benefits.

Grabbing Attention

Deck: 

Debunking the myth that any publicity is good publicity

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com or 630.323.0555.

Publication Date: 
November 30, 2011
Activation Date: 
November 30, 2011
Issue Reference: 
Legacy
Legacy ID: 
23151

State of the Industry 2011

Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our fifth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.

Deck: 

An assessment of the water treatment industry

Publication Date: 
November 30, 2011
Activation Date: 
November 30, 2011
Issue Reference: 
Legacy
Legacy ID: 
23147

Braving the Storm

The past year was a rough one for businesses in the U.S. and around the world. The economy continues to weigh heavily on everyone’s minds. This year, Water Quality Products conducted its fifth annual State of the Industry Survey to find out how the economy affected the water treatment industry. Once again, readers indicated that the down economy and depressed housing market were the factors that most negatively affected sales  in the last year

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at 847.391.1007 or by e-mail at kcline@sgcmail.com.

Activation Date: 
November 30, 2011
Issue Reference: 
Legacy
Legacy ID: 
23146

A Guide to Finding Sales Professionals

It finally happened–you fired the toxic salesperson that has been a drain on your company for so long. But now you are the one running all of the sales calls in addition to running your business.

In a previous article (“Come Out, Come Out, Wherever You Are,” June 2011), I discussed  how to find good candidates, but suggested that the interview process could take hours. How are you going to find the time? You ran an ad on Career Builder and Monster and have a ton of resumes, but now what?

Deck: 

Making the most of your employee search with a thorough interview process

About The Author: 

Kelly R. Thompson, CWS-VI, is president of Moti-Vitality LLC. Thompson can
be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
October 26, 2011
Activation Date: 
October 26, 2011
Issue Reference: 
Legacy
Legacy ID: 
23092

Be a Riveting Resource With a Focused Blog

Successful business blogs make a profound difference. They drive profit-enhancing website traffic, boost search engine results and showcase leadership and credibility. But blogs come and go. Many business bloggers start off with a bang and then quickly fade, even after just a handful of entries. A well-directed, focused blog, however, can achieve must-read status with influential industry heavyweights, customers and prospects.

Deck: 

Maintaining an interesting & profitable corporate blog

About The Author: 

Walt Denny is president of Walt Denny Inc. Denny can be reached at walt@waltdenny.com or 630.323.05

Publication Date: 
May 31, 2011
Activation Date: 
May 31, 2011
Issue Reference: 
Legacy
Legacy ID: 
22814

Come Out, Come Out, Wherever You Are

An increasing number of water treatment dealers have found themselves in the position of needing to add to their professional teams. Perhaps they got fed up with some of the toxicity in the organization and made the difficult decision to replace it with professionalism. Or, hopefully, the recovery of the economy has created a necessity for a larger professional team.

Deck: 

Finding qualified professionals

About The Author: 

Kelly R. Thompson, CWS-VI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or at 810.560.2788.

Publication Date: 
May 31, 2011
Activation Date: 
May 31, 2011
Issue Reference: 
Legacy
Legacy ID: 
22813

What to Do When Nobody’s Looking?

I am writing this article at the end of a week that saw record blizzards paralyze large sections of the country. I asked one of my coaching clients what he was doing during the slack period of the storm. He said he was doing nothing. Taking it easy. He sent his staff home to ride out the storm.

Deck: 

Making the most of down time

About The Author: 

Carl Davidson is president of Sales And Management Solutions Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Publication Date: 
April 13, 2011
Activation Date: 
April 13, 2011
Issue Reference: 
Legacy
Legacy ID: 
22694