Buczynski will be responsible for southwestern Ontario region
WaterGroup announced that Jamie Buczynski has been promoted to southwestern Ontario district sales manager. In his new role, Buczynski will be responsible for increasing sales with plumbing wholesalers, training and field application customer service.
Minding the numbers leads to success in the water treatment industry
When I got into the water business, the unanimous sense was that I was lucky to be in such a great industry—an essential field with growth potential. It has been more than two decades since I entered the industry, and the consensus has not changed.
Every dealership has an opinion on what is most important in a finance company. Some care only about the interest rate the customer will pay; others worry more about how they will be treated or how quickly their loans will be funded.
By focusing on only one specific aspect of a program, a dealer may be missing out on some great financing opportunities. There is no one-size-fits-all answer to what makes the best finance company. Here is a look at just some of the criteria to consider.
Annual Percentage Rate
Selecting the right finance company for your dealership
If you do not have the time or dedication to do it right the first time, what makes you think you will have the time or opportunity to do it twice? In the water treatment industry, there are many shortcuts available. They may look appealing at first; however, the long-term result could be the erosion of your reputation and customer base.
Providing quality customer service for long-term success
To gain the most from your online marketing efforts, carefully mix search engine optimization (SEO) and social media optimization (SMO). This powerful formula can increase your company’s visibility and attract more traffic to your website. It is critical to keep in mind that your strategy must deliver stimulating, insightful content that is on target with current and prospective customers.
Increasing visibility with the right marketing mix
It all began when you realized you knew what you had to do: weed out the toxic employees from your company. It took time and sleepless nights, but you did it. The problem was that you were without a salesperson and you were working harder than ever, even if your office was more peaceful.
It was time to hire someone to help move your organization forward. You had an opportunity to hire a sales professional instead of just another salesperson.
Getting new hires off to a successful start
“These sure are exciting times, aren’t they?” That’s what people say, at least, when often what they mean instead is, “These sure are uncertain times, aren’t they?” or “These sure are scary times, aren’t they?”
I say that is hogwash—these are exciting times. That said, there has never been a more frightening time to be average at or indifferent about what you do. If that is the case, it is time to change.
Simple New Year's resolutions for small businesses
Just as in years past, we enter 2012 with a host of changes ahead. But from new laws and regulations to emerging contaminants to the still-struggling global economy, the water treatment industry is ready to meet them. Water Quality Products asked five industry experts for their input on the challenges facing the industry this year and the opportunities they will bring.
Industry leaders’ predictions for the coming year
With major missteps recently from large corporations like Groupon and The Gap, some marketers think the quickest and easiest way to garner media attention is by staging a crisis. Often referred to as mea culpa marketing, it involves an organization staging a stunt—anything from insensitive commercials to seemingly thoughtless rebranding. However, this risky tactic can cause more long-term damage than short-term benefits.
Debunking the myth that any publicity is good publicity
Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our fifth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.
An assessment of the water treatment industry