What do you want to improve this year? How are you going to do it? Do you have a plan?
For several years, I have traveled across the U.S., Canada and the U.K. to speak to owner-operated companies about how to make their messages more persuasively powerful.
I would talk about the principles of a powerful message, and I would always have three or four owners come up to me afterward and ask conspiratorially what the secrets were.
Simple tips for planning your company’s future
Co-marketing agreement aims to educate businesses on how to achieve measurable results in water and energy conservation
As clean water grows increasingly scarce globally, more and more businesses are adopting plans to harvest rainwater locally. Recognizing this need for improved water conservation in both new and existing building projects, Pentair and Watertronics have combined forces to educate architects, consultants and engineering firms on how they can provide innovative rainwater harvesting systems that result in the health of plants, landscaping and in year-round savings through reduced municipal water needs for their clients.
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on websites, Google Maps and many other places on the Web. These ads can be a great way for businesses to build Web traffic and see positive results.
In order to ensure that these ads provide the most benefit, it is important to know how to use Google AdWords, a bidding system used by advertisers to help determine when and where their ads will display. Advertisers competitively bid to display their ads next to the keywords they specify.
Strategies for targeting customers with effective online ads
If the articles in this month’s Dealer Insight special section are any indication, today’s customers are changing. This means dealers need to change their sales approaches too—keeping up not only with customers’ needs, but also the latest technology, research and regulations.
For each Keeper Springs sold, Omni will donate additional funding to the Waterkeeper Alliance
Omni Hotels & Resorts and Keeper Springs have partnered this summer to give guests an opportunity to support oceans, lakes, rivers and bays nationwide.
Included as part of Omni Hotels & Resorts' new “Art of Water” cocktail menu, for each purchase of Keeper Springs, a further donation by Omni will be made to the Waterkeeper Alliance, a global environmental movement uniting nearly 200 Waterkeeper organizations around the world and focusing citizen advocacy on the issues that affect waterways from pollution to climate change.
Scott Harrison, founder and CEO of charity: water, shares his transformational personal story to inspire others to join his cause
When Scott Harrison tells the story of charity: water, the organization he founded to bring clean and safe drinking water to people in developing nations, he often begins at an unexpected point: “I’m going to start by telling you about my mother,” he says. Harrison then describes caring for his invalid mom, rebelling at age 18 and moving to New York City, where he worked as a nightclub promoter “chasing after models and bottles.”
Plumber's Choice has teamed up with Nexstar Network
Plumber’s Choice Professional Water Treatment Solutions announced a strategic partnership with Nexstar Network on May 24.
Plumber’s Choice provides contractors with professional-grade water treatment products, training and tools to offer clients water filters and conditioners. The new partnership will provide the Nexstar membership base with member-only benefits and provide Plumber’s Choice with open platforms to present its products and services.
There are some very basic rules for any sales professional. One of the most obvious is that they need to be in front of people. While there are many ways to do this, one of the easiest is to get involved with networking groups. There is no better way to consistently get in front of so many different people at so many different venues. While this is a long-term lead development strategy, there are ways you can make it more productive faster.
Lead Exchange Groups
Getting the most out of networking groups
As social media continues to grow and evolve, so do the rules of social media etiquette. Having top-notch social media manners allows you to build a following on Twitter, drive more traffic to your website, locate new prospects and strengthen relationships with past and current customers.
Do not fret if you are not sure what proper social media etiquette entails. Online and in-person etiquette are more similar than you think.
In-person and social media etiquette go hand in hand
In this issue of Water Quality Products, you will find an abundance of tips and ideas for networking of all kinds: from lead exchange groups and community service groups (“A Community Affair,” page 16) to social media etiquette and hosting “TweetUps” to bring connections made online into live gatherings (“Today’s Successful Networking,” page 14).