Recently, I was in Sioux Falls, S.D., giving a seminar to a large crowd of business owners. As always, I invited them to e-mail me some questions in advance so I could have a few days to think about the questions and answer more thoughtfully.
One question has stuck in my craw: “I own a ______ company. What are the five best ways to advertise for my type of business?”
Asking the right questions to meet your business goals
These days, everywhere you look there is another person carrying a water bottle. It would seem that Americans are crazy for bottled water — according to the latest data from the International Bottled Water Assn., U.S. bottled water consumption increased in 2011, with each American drinking approximately 29.2 gal per year.
Visualant Inc. will acquire Javelin LLC’s license for SPM in the environmental field of use
Visualant Inc. announced that is has entered into an agreement to acquire Javelin LLC’s license for SPM in the environmental field of use.
Following a recent manufacturers meeting, the industry is focusing on education, best practices and efficiency
According to the Water Quality Assn. (WQA), following a recent meeting with manufacturers over the Arizona Salinity Committee, the industry is emphasizing education, best practices and efficiency.
In April, industry leaders agreed to a set of objectives for the Arizona Salinity Task Force. The committee was established by the state last year. Comprised of public and private stakeholders, it is to report to the legislature with recommendations in September.
Some goals being discussed include:
Company pilot project wins International Water Assn. Award
The Coca-Cola Co. has developed and tested at commercial scale a first-of-its-kind beverage process water recovery system to produce high-quality water that meets and/or exceeds drinking water standards for use in non-product activities such as clean in place and bottle washing. The system expands the range of manufacturing applications for recovered process water and sets precedent for conservation and reuse in the beverage industry.
What do you want to improve this year? How are you going to do it? Do you have a plan?
For several years, I have traveled across the U.S., Canada and the U.K. to speak to owner-operated companies about how to make their messages more persuasively powerful.
I would talk about the principles of a powerful message, and I would always have three or four owners come up to me afterward and ask conspiratorially what the secrets were.
Simple tips for planning your company’s future
Co-marketing agreement aims to educate businesses on how to achieve measurable results in water and energy conservation
As clean water grows increasingly scarce globally, more and more businesses are adopting plans to harvest rainwater locally. Recognizing this need for improved water conservation in both new and existing building projects, Pentair and Watertronics have combined forces to educate architects, consultants and engineering firms on how they can provide innovative rainwater harvesting systems that result in the health of plants, landscaping and in year-round savings through reduced municipal water needs for their clients.
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on websites, Google Maps and many other places on the Web. These ads can be a great way for businesses to build Web traffic and see positive results.
In order to ensure that these ads provide the most benefit, it is important to know how to use Google AdWords, a bidding system used by advertisers to help determine when and where their ads will display. Advertisers competitively bid to display their ads next to the keywords they specify.
Strategies for targeting customers with effective online ads
If the articles in this month’s Dealer Insight special section are any indication, today’s customers are changing. This means dealers need to change their sales approaches too—keeping up not only with customers’ needs, but also the latest technology, research and regulations.
For each Keeper Springs sold, Omni will donate additional funding to the Waterkeeper Alliance
Omni Hotels & Resorts and Keeper Springs have partnered this summer to give guests an opportunity to support oceans, lakes, rivers and bays nationwide.
Included as part of Omni Hotels & Resorts' new “Art of Water” cocktail menu, for each purchase of Keeper Springs, a further donation by Omni will be made to the Waterkeeper Alliance, a global environmental movement uniting nearly 200 Waterkeeper organizations around the world and focusing citizen advocacy on the issues that affect waterways from pollution to climate change.