PMI Welcomes First Certifier Allied Member

Source: 
Plumbing Manufacturers Intl.
Deck: 

IAPMO will receive variety of benefits of being PMI member

Plumbing Manufacturers Intl. (PMI) announced that the International Assn. of Plumbing and Mechanical Officials (IAPMO) has joined the organization as a charter Certifier Allied Member.

Publication Date: 
March 16, 2012
Legacy
Legacy ID: 
55164

WaterGroup Promotes Jamie Buczynski to Sales Manager

Source: 
WaterGroup
Deck: 

Buczynski will be responsible for southwestern Ontario region

WaterGroup announced that Jamie Buczynski has been promoted to southwestern Ontario district sales manager. In his new role, Buczynski will be responsible for increasing sales with plumbing wholesalers, training and field application customer service.

Company Reference: 
Publication Date: 
March 12, 2012
Legacy
Legacy ID: 
55147

How to Win the Game

Minding the numbers leads to success in the water treatment industry

When I got into the water business, the unanimous sense was that I was lucky to be in such a great industry—an essential field with growth potential. It has been more than two decades since I entered the industry, and the consensus has not changed.

About The Author: 

Ric Harry is training manager – North America for WaterGroup Companies Inc. Harry can be reached at richarry@cogeco.com or 950.734.7756.

Publication Date: 
February 24, 2012
Activation Date: 
February 24, 2012
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23240

Factoring in Finance Companies

Every dealership has an opinion on what is most important in a finance company. Some care only about the interest rate the customer will pay; others worry more about how they will be treated or how quickly their loans will be funded.

By focusing on only one specific aspect of a program, a dealer may be missing out on some great financing opportunities. There is no one-size-fits-all answer to what makes the best finance company. Here is a look at just some of the criteria to consider.

Annual Percentage Rate

Deck: 

Selecting the right finance company for your dealership

About The Author: 

Andrea McCullion is vice president of sales and marketing for Aqua Finance Inc. McCullion can be reached at andreas@aquafinance.com or 800.234.3663.

Publication Date: 
February 24, 2012
Activation Date: 
February 24, 2012
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23236

Right From the Start

If you do not have the time or dedication to do it right the first time, what makes you think you will have the time or opportunity to do it twice? In the water treatment industry, there are many shortcuts available. They may look appealing at first; however, the long-term result could be the erosion of your reputation and customer base.

Deck: 

Providing quality customer service for long-term success

About The Author: 

Jerry Horner, CWS-VI, CI, is regional sales manager for Watts Water Quality Products. Horner can be reached at hornerjg@watts.com or 800.659.8400.

Publication Date: 
February 24, 2012
Activation Date: 
February 24, 2012
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23233

Reaping Value From Online Marketing

To gain the most from your online marketing efforts, carefully mix search engine optimization (SEO) and social media optimization (SMO). This powerful formula can increase your company’s visibility and attract more traffic to your website. It is critical to keep in mind that your strategy must deliver stimulating, insightful content that is on target with current and prospective customers.

Deck: 

Increasing visibility with the right marketing mix

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com or 630.323.0555.

Publication Date: 
February 3, 2012
Activation Date: 
February 3, 2012
Issue Reference: 
Legacy
Legacy ID: 
23222

What Now? A Critical Time for a New Employee

It all began when you realized you knew what you had to do: weed out the toxic employees from your company. It took time and sleepless nights, but you did it. The problem was that you were without a salesperson and you were working harder than ever, even if your office was more peaceful.

It was time to hire someone to help move your organization forward. You had an opportunity to hire a sales professional instead of just another salesperson.

Deck: 

Getting new hires off to a successful start

About The Author: 

Kelly R. Thompson, CWS-VI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
February 2, 2012
Activation Date: 
February 2, 2012
Issue Reference: 
Legacy
Legacy ID: 
23221

Small Steps to Success

“These sure are exciting times, aren’t they?” That’s what people say, at least, when often what they mean instead is, “These sure are uncertain times, aren’t they?” or “These sure are scary times, aren’t they?”

I say that is hogwash—these are exciting times. That said, there has never been a more frightening time to be average at or indifferent about what you do. If that is the case, it is time to change.

Deck: 

Simple New Year's resolutions for small businesses

About The Author: 

Tim Miles is senior partner with Wizard of Ads. Miles can be reached at timmiles@wizardofads.com or 573.489.1058.

Publication Date: 
January 27, 2012
Activation Date: 
January 27, 2012
Issue Reference: 
Legacy
Legacy ID: 
23204

Mapping the Future

Just as in years past, we enter 2012 with a host of changes ahead.  But from new laws and regulations to emerging contaminants to the still-struggling global economy, the water treatment industry is ready to meet them. Water Quality Products asked five industry experts for their input on the challenges facing the industry this year and the opportunities they will bring.

CHANGING TIDES

Deck: 

Industry leaders’ predictions for the coming year

Publication Date: 
January 24, 2012
Activation Date: 
January 24, 2012
Issue Reference: 
Legacy
Legacy ID: 
23190

Positive Publicity

With major missteps recently from large corporations like Groupon and The Gap, some marketers think the quickest and easiest way to garner media attention is by staging a crisis. Often referred to as mea culpa marketing, it involves an organization staging a stunt—anything from insensitive commercials to seemingly thoughtless rebranding. However, this risky tactic can cause more long-term damage than short-term benefits.

Grabbing Attention

Deck: 

Debunking the myth that any publicity is good publicity

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com or 630.323.0555.

Publication Date: 
November 30, 2011
Activation Date: 
November 30, 2011
Issue Reference: 
Legacy
Legacy ID: 
23151