Almost all water equipment dealers offer a free water test. This strategy has been around for about 50 years and it may be showing its age. Is it still working for you? If you offer it on your website, how many people contact you to get one every month? If you offer it on your business cards or in your ads, is it working well or is it something that sounds good but does not bring home the bacon?
Increase the appeal of your free water test
Examining assumptions to realize more sales
Improving your supplier quality management system
Getting the most out of networking groups
In-person and social media etiquette go hand in hand
Developing an effective incentives program for your business
Ten guidelines for growing your business
WQA Dealer Section provides valuable venue for education and networking.