With a thorough knowledge and background in engineering, Mike Schmitt, owner and general manager of Aqua Serve in Bloomfield, Colo., said he is not afraid to take on the more “unusual” or “problem water” treatment situations.
He and Aqua Serve’s operations manager, Chip Howes, have even coined the term “opportunity water.”
Their enthusiasm for taking on troublesome water treatment situations has done wonders for differentiating Aqua Serve from its Denver-area competition.
Emphasis on Education
Dealership relies on education to tackle problem water situations
It started with an ice cube. A RainSoft dealer sales representative explained to New Jersey beach restaurateur and bar owner Curt Wunder that as water freezes, air is compressed inside the cube to create the cloudy center. Having gained Wunder’s attention, the representative noted there also could be impurities in the water – elements you cannot see – which may affect whatever is served.
Dealer grows business and battles economy with customer education
Mark and Terri Kinder, owners of Affordable Water in Jacksonville, Fla., run their business according to a simple rule: “Treat your customers the way that you would want to be treated,” Terri said.
How It All Began
Sixty-year-old William “Bill” Siegmund has been on a quest for knowledge about water quality since college. He studied abroad in South Africa and trekked from Cape Town to Alexandria, Egypt, winding up in the drought-stricken regions of Ethiopia and Sudan along the way.
“When I got back from my trip, a businessman that I respect asked me what the one idea I brought back with me was,” Siegmund said. “After seeing what I’d seen, I knew it was water. And that was the birth of Pure Water Works.”
Although the group of close-knit, devoted employees is essential to Aqua-Max of Maine’s success, the real “man behind the curtain” is the company’s vice president, Daniel R. Cote.
It all started when Cote and his wife Brenda, the president of the company, moved back to Maine in 1994 to be closer to family.
One day, Felix Zykoff received a request from a friend to fix his water softener. He did. A few more friends later asked him to do the same. Eventually, what began more than 35 years ago as simple favors for friends and relatives blossomed into Ideal Water LLC, a water treatment and conditioning company located in Hopewell Junction, N.Y. Now in the hands of Felix’s son and business partner, Will, Ideal Water is poised to continue offering quality products and services to its family of customers into the new year and beyond.
For more than 60 years, the family-owned Automatic Water Conditioning Co. has served central New Jersey with the mindset of providing customers outstanding service and customized solutions. That attitude is what has helped the company stay strong throughout the years, said managing partner Bill Simmons.
Andrew John Wilson’s start in the water treatment industry began with a night of reminiscing about the good old days with a childhood friend. In the 1970s, his friend’s father started Angel Soft Water, and Wilson remembered watching the company prosper, easily selling softeners to homeowners who were more than willing to purchase a product that would make their lives easier and their appliances work smoothly.
At Lemens WaterCare LLC in Luxemburg, Wis., there is a relatively small group of people working to keep water quality intact for local communities in Kewaunee, Brown and Door counties. Led by president James Simonar, the company focuses on delivering a variety of services to customers, from filtration systems and reverse osmosis (RO) systems to water softener salt and bottled water.