The story of Pristine Water Treatment in Stafford, Va., begins with a postcard.
In the early 1970s, Electrolux salesman Dan Hager received a postcard in the mail soliciting water treatment dealers in the state of Virginia. After contacting the company, Dan went to work the next day, going door-to-door selling RainSoft equipment.
“He went out and made all kinds of sales. He came home and threw a wad of cash on the table and told my mom that he was going to like this business,” said Michelle Hager, Dan’s daughter and co-owner of Pristine Water Treatment.
Family-owned Virginia water treatment company puts customers first
Crescent Hills Water, in Colleyville, Texas, is a small, family-owned company with just five employees. Four of those employees are Terry Williams, president and owner, his daughter Ashley, office manager, and his nephew and brother-in-law, both technicians. Despite the small support staff, the company can boast that it provides point-of-use (POU) systems to some of the largest companies in northern Texas.
A small, family-owned drinking water company proves that bigger is not always better
Pacific Purification Inc. was created in 2004 as a branch of Dougherty Pump & Drilling Inc., a central California well drilling and pump business. The company wanted to develop an organization specifically devoted to water treatment and the manufacturing of treatment equipment for the biodiesel industry, mining operations, agricultural operations and the silicon chip industry. Thus, Pacific Purification Inc. was born.
California dealership bases its business practices on a foundation of trust and training
Stepping to the helm of a business is always an exciting challenge – but doing it on the eve of the biggest recession the U.S. has experienced in decades makes the challenge that much more arduous.
That is the situation Jessica and Ben Larson, owners of Indianapolis Soft Water Service Inc., faced when they purchased the business from Jessica’s father in 2006. Despite the challenges, the couple has successfully steered the business through the tough economic times while also staying true to their commitment to environmental responsibility.
Indiana dealership tackles the economy with an eye on water conservation
With a thorough knowledge and background in engineering, Mike Schmitt, owner and general manager of Aqua Serve in Bloomfield, Colo., said he is not afraid to take on the more “unusual” or “problem water” treatment situations.
He and Aqua Serve’s operations manager, Chip Howes, have even coined the term “opportunity water.”
Their enthusiasm for taking on troublesome water treatment situations has done wonders for differentiating Aqua Serve from its Denver-area competition.
Emphasis on Education
Dealership relies on education to tackle problem water situations
It started with an ice cube. A RainSoft dealer sales representative explained to New Jersey beach restaurateur and bar owner Curt Wunder that as water freezes, air is compressed inside the cube to create the cloudy center. Having gained Wunder’s attention, the representative noted there also could be impurities in the water – elements you cannot see – which may affect whatever is served.
Dealer grows business and battles economy with customer education
Mark and Terri Kinder, owners of Affordable Water in Jacksonville, Fla., run their business according to a simple rule: “Treat your customers the way that you would want to be treated,” Terri said.
How It All Began
Sixty-year-old William “Bill” Siegmund has been on a quest for knowledge about water quality since college. He studied abroad in South Africa and trekked from Cape Town to Alexandria, Egypt, winding up in the drought-stricken regions of Ethiopia and Sudan along the way.
“When I got back from my trip, a businessman that I respect asked me what the one idea I brought back with me was,” Siegmund said. “After seeing what I’d seen, I knew it was water. And that was the birth of Pure Water Works.”
Although the group of close-knit, devoted employees is essential to Aqua-Max of Maine’s success, the real “man behind the curtain” is the company’s vice president, Daniel R. Cote.
It all started when Cote and his wife Brenda, the president of the company, moved back to Maine in 1994 to be closer to family.
One day, Felix Zykoff received a request from a friend to fix his water softener. He did. A few more friends later asked him to do the same. Eventually, what began more than 35 years ago as simple favors for friends and relatives blossomed into Ideal Water LLC, a water treatment and conditioning company located in Hopewell Junction, N.Y. Now in the hands of Felix’s son and business partner, Will, Ideal Water is poised to continue offering quality products and services to its family of customers into the new year and beyond.