AWWA: SDWA Anniversary Cause to Celebrate, 'Renew Our Commitment' to Safe Water

Source: 
American Water Works Assn.
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AWWA CEO David LaFrance thanks water professionals nationwide for keeping water safe for drinking

Dec. 16, 2014, marked the 40th anniversary of the Safe Drinking Water Act (SDWA), which today includes regulations for more than 90 contaminants. American Water Works Assn. (AWWA) CEO David LaFrance issued the following statement to mark the occasion.

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Publication Date: 
December 18, 2014

Getting Past the Gatekeeper

When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you should expect more success in preventing your message from being blocked by spam filters, or worse, deleted or marked as spam by the “e-mail gatekeeper.”

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Best practices for e-mail marketing compaigns

About The Author: 

Shannon Good is partner for Good Group LLC. Good can be reached at sgood@goodgroupllc.com.

Publication Date: 
October 29, 2014
Activation Date: 
October 29, 2014
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Bluewater Launches Instructional Video Series

Source: 
Bluewater
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Videos cover installation and maintenance of company's RO products

Bluewater announced that it launched a library of instructional videos to help customers using its appliances. The short films, available on Bluewater’s YouTube channel and Google+ platform, aim to simplify installation, filter changes and routine maintenance of the company's Cleone, Spirit and Pro models.

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Publication Date: 
October 28, 2014

Making Marketing Priorities

Google, Kleenex, Xerox, Wite-Out and Seeing Eye Dogs. These household names all share a common trait: They all carry an automatic recognition stimulus to the brain, yet not one of them is an actual product. They are however, brand names that have become synonymous with their product category. Have you Googled something lately? If you have a runny nose do you reach for a facial tissue or a Kleenex?

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Four key aspects of a strong marketing plan

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
July 18, 2014
Activation Date: 
July 18, 2014
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The Three-Legged Stool

Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned money. You see one seat left at the bar or counter, and it is a stool with three legs. As you pull out the stool, ready to sit and enjoy a meal or some fine spirits, you notice one of the legs is badly cracked, bent or broken. You know that if you sit on that stool, you are probably going to fall over.

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The three parts of a successful marketing campaign

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com.

Publication Date: 
April 4, 2014
Activation Date: 
April 4, 2014
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Faucet Display Stand

Company Reference: 
Spotlight Name Archive: 
November 2012
Spotlight Header Archive: 
November 2012

The Pro-Flo product line offers a unique display stand that lets dealers showcase Designer and Contemporary Hot/Cold faucets in two finishes: brushed stainless and antique bronze. The durable base measures approximately 12 in. wide, is easy to assemble and is completely portable. All Pro-Flo products are certified to NSF/ANSI Standard 61 – Annex G, meaning they are low-lead plumbing products in compliance with California’s Health and Safety Code section 116875, commonly known as AB1953.
 

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Harvesting the Low-Hanging Fruit

Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.

Reassure Google 

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Simple ways to get your company noticed on search engines

About The Author: 

Joel Hughes is a founding principal of MediaPress Studios, a subsidiary of Scranton Gillette Communications Inc. Hughes can be reached at jhughes@sgcmail.com or 847.391.1015.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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For Everything There is a Season ...

The primary definition of the word “season” on Dictionary.com is: “One of the four periods of the year (spring, summer, autumn and winter), beginning astronomically at an equinox or solstice, but geographically at different dates in different climates” — and that is generally the way we tend to think of the word when we hear it. 

Deck: 

Using seasonal events to determine when and how to market

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
January 16, 2014
Activation Date: 
January 16, 2014
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Membrane Manufacturer Releases Marketing Program

Source: 
CSM/Woongjin Chemical America Inc.
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Marketing program will engage membrane resellers into the CSM's sales and marketing channels

CSM/Woongjin Chemical America Inc., the Anaheim, Calif.-based manufacturer of reverse osmosis/nanofiltration membranes, has released a new marketing program designed to engage membrane resellers into its sales and marketing channels.

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Publication Date: 
November 4, 2013

A Bang for Your Co-Op Buck

According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is not always easy to maximize your benefits. There often are regulations to follow, including which logo sizes and media to use, plus exclusivity if you want to get the full financial reimbursement for your effort. Then, when you fulfill all the requirements, you still only receive 50% of your advertising spend.

Deck: 

Strategic ways to optimize your co-op funding

About The Author: 

Shannon Good is president of the Good Marketing Group. Good can be reached at sgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
October 17, 2013
Activation Date: 
October 17, 2013
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