According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is not always easy to maximize your benefits. There often are regulations to follow, including which logo sizes and media to use, plus exclusivity if you want to get the full financial reimbursement for your effort. Then, when you fulfill all the requirements, you still only receive 50% of your advertising spend.
Strategic ways to optimize your co-op funding
It is no secret that every business wants to find the magic solution that will profitably increase business year over year. We have all sought that proverbial silver bullet. However, in nearly 20 years of working in the marketing and direct marketing industry, I can offer this advice on finding the silver bullet solution to marketing: You will probably find it with a leprechaun and a pot of gold at the end of a rainbow.
Consistent marketing for customers new & old
Since our son was diagnosed with autism, I have had the chance to speak to more than 1,000 nonprofit organizations. My message is, essentially: Greed is no longer good. (Sorry, Gordon Gekko.)
In this interconnected world where the emerging generation longs to marshal its forces toward some greater collective good and where aging baby boomers look for something to occupy their time that makes them feel like they are making a difference, your company needs to demonstrate that it is supporting more than your bottom line.
Standing out by working with charities
In my last article, I described the experience of my small business’ website getting hacked, and described the basics of how websites work — and how hackers can invade them. In this article, I will provide practical tips on how to protect your company’s site from attack.
My site was hacked for more than six weeks before I discovered the problem, and it took another three weeks and thousands of dollars to fix it. This does not include the lost revenue and reputation that resulted from the attack.
Taking steps now to protect your website can prevent costly problems later
Zephyrhills Brand and Crystal Springs Foundation take water education on the road in Florida
Zephyrhills Brand 100% Natural Spring Water is going straight to the source to bring quality environmental education on the road. The spring water brand is teaming up with Crystal Springs Foundation to host the launch of WaterVentures, Florida's Learning Lab — a vehicle that will empower Florida's students to make environmentally conscious decisions through interactive, educational experiences.
Whether it is search engine marketing (SEM), search engine optimization (SEO) or website design, there are many myths about Internet marketing that just do not hold up to testing. Let's tackle the top 18.
Keep in mind these myths are for service-based small businesses with the primary goal of generating leads.
Myth #1: You need to be No. 1 on Google. In reality, the cost per click to be No. 1 in paid advertising for all pertinent keywords is generally not cost-effective.
A look at the most common online marketing misconceptions
IPads and tablet devices have become important to sales and marketing professionals in home products and many other industries, according to a recent survey of business professionals.
How iPads and tablets are changing the face of sales and marketing
Program will help consumers finance RainSoft water and air purification system installation
Alliance Data Systems Corp. announced its retail services business has signed a new multi-year agreement to provide a marketing-driven, private label credit card program for RainSoft, an international company focused on water and air purification products. This agreement reinforces Alliance Data’s strategic desire to move selectively into the growing $279 billion home improvement vertical, per the U.S. Census Bureau.
WaterCare launches redesigned, easy to navigate website
WaterCare announced the launch of its newly redesigned website. Product lines are grouped into residential and commercial categories and offer treatment solutions to water problems such as hardness, high levels of iron and manganese, low pH and sulfur. It features information on the company's full line of treatment systems, including water conditioners, filters, cartridges and reverse osmosis drinking water systems.
Recently, I was in Sioux Falls, S.D., giving a seminar to a large crowd of business owners. As always, I invited them to e-mail me some questions in advance so I could have a few days to think about the questions and answer more thoughtfully.
One question has stuck in my craw: “I own a ______ company. What are the five best ways to advertise for my type of business?”
Asking the right questions to meet your business goals