Marketing

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Mar 20 2013
Since our son was diagnosed with autism, I have had the chance to speak to more than 1,000 nonprofit organizations. My message is, essentially: Greed...
Feb 5 2013
In my last article, I described the experience of my small business’ website getting hacked, and described the basics of how websites work — and how...
 Zephyrhills Brand Crystal Springs Foundation WaterVentures
Jan 14 2013
Zephyrhills Brand 100% Natural Spring Water is going straight to the source to bring quality environmental education on the road. The spring water...
Nov 29 2012
Whether it is search engine marketing (SEM), search engine optimization (SEO) or website design, there are many myths about Internet marketing that...
Nov 15 2012
IPads and tablet devices have become important to sales and marketing professionals in home products and many other industries, according to a recent...
RainSoft Alliance Data Marketing
Nov 1 2012
Alliance Data Systems Corp. announced its retail services business has signed a new multi-year agreement to provide a marketing-driven, private label...
Sep 14 2012
WaterCare announced the launch of its newly redesigned website. Product lines are grouped into residential and commercial categories and offer...
Sep 11 2012
Recently, I was in Sioux Falls, S.D., giving a seminar to a large crowd of business owners. As always, I invited them to e-mail me some questions in...
Jun 19 2012
As clean water grows increasingly scarce globally, more and more businesses are adopting plans to harvest rainwater locally. Recognizing this need...
Jun 18 2012
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on...
Jun 18 2012
Over the past several years, the Water Quality Assn. (WQA) and the Water Quality Research Foundation (WQRF) have completed three research studies...
May 30 2012
Omni Hotels & Resorts and Keeper Springs have partnered this summer to give guests an opportunity to support oceans, lakes, rivers and bays...
May 4 2012
As social media continues to grow and evolve, so do the rules of social media etiquette. Having top-notch social media manners allows you to build a...
Apr 25 2012
Social media allows you to communicate directly with prospects and customers, increase your business’ visibility and listen to what is being said...
Apr 24 2012
When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The failure...
Apr 9 2012
Palintest recently appointed Nancy Hatley and Erin Post as the company’s new sales managers for the western and eastern U.S. regions. Hatley and Post...
Mar 28 2012
“I am a liar,” one of my clients said to me recently. He voices his own ads on the radio. He frequently talks about what customers can...
Feb 3 2012
To gain the most from your online marketing efforts, carefully mix search engine optimization (SEO) and social media optimization (SMO). This...
Jan 25 2012
Water treatment is rapidly expanding in the residential market. The primary reasons behind this expansion are better-educated consumers and a growing...
Nov 30 2011
With major missteps recently from large corporations like Groupon and The Gap, some marketers think the quickest and easiest way to garner media...