For Everything There is a Season ...

The primary definition of the word “season” on Dictionary.com is: “One of the four periods of the year (spring, summer, autumn and winter), beginning astronomically at an equinox or solstice, but geographically at different dates in different climates” — and that is generally the way we tend to think of the word when we hear it. 

Deck: 

Using seasonal events to determine when and how to market

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
January 16, 2014
Activation Date: 
January 16, 2014
Issue Reference: 

Membrane Manufacturer Releases Marketing Program

Source: 
CSM/Woongjin Chemical America Inc.
Deck: 

Marketing program will engage membrane resellers into the CSM's sales and marketing channels

CSM/Woongjin Chemical America Inc., the Anaheim, Calif.-based manufacturer of reverse osmosis/nanofiltration membranes, has released a new marketing program designed to engage membrane resellers into its sales and marketing channels.

Company Reference: 
Publication Date: 
November 4, 2013

A Bang for Your Co-Op Buck

According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is not always easy to maximize your benefits. There often are regulations to follow, including which logo sizes and media to use, plus exclusivity if you want to get the full financial reimbursement for your effort. Then, when you fulfill all the requirements, you still only receive 50% of your advertising spend.

Deck: 

Strategic ways to optimize your co-op funding

About The Author: 

Shannon Good is president of the Good Marketing Group. Good can be reached at sgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
October 17, 2013
Activation Date: 
October 17, 2013
Issue Reference: 

Play It One-on-One

It is no secret that every business wants to find the magic solution that will profitably increase business year over year. We have all sought that proverbial silver bullet. However, in nearly 20 years of working in the marketing and direct marketing industry, I can offer this advice on finding the silver bullet solution to marketing: You will probably find it with a leprechaun and a pot of gold at the end of a rainbow.

Deck: 

Consistent marketing for customers new & old

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
April 11, 2013
Activation Date: 
April 11, 2013
Issue Reference: 

Giving for Good

Since our son was diagnosed with autism, I have had the chance to speak to more than 1,000 nonprofit organizations. My message is, essentially: Greed is no longer good. (Sorry, Gordon Gekko.)

In this interconnected world where the emerging generation longs to marshal its forces toward some greater collective good and where aging baby boomers look for something to occupy their time that makes them feel like they are making a difference, your company needs to demonstrate that it is supporting more than your bottom line.

Giving Back

Deck: 

Standing out by working with charities

About The Author: 

Tim Miles is the founder and president of the Imagination Advisory Group. Miles can be reached at tim@thedailyblur.com or 573.234.6282.

Publication Date: 
March 20, 2013
Activation Date: 
March 20, 2013
Issue Reference: 

Safe & Secure

In my last article, I described the experience of my small business’ website getting hacked, and described the basics of how websites work — and how hackers can invade them. In this article, I will provide practical tips on how to protect your company’s site from attack.

My site was hacked for more than six weeks before I discovered the problem, and it took another three weeks and thousands of dollars to fix it. This does not include the lost revenue and reputation that resulted from the attack.

Deck: 

Taking steps now to protect your website can prevent costly problems later

About The Author: 

Kelly Thompson, CWS-VI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
February 5, 2013
Activation Date: 
February 5, 2013
Issue Reference: 

Mobile Learning Lab Brings Environmental Education to Students

Source: 
Nestle Waters North America
Deck: 

Zephyrhills Brand and Crystal Springs Foundation take water education on the road in Florida

Zephyrhills Brand 100% Natural Spring Water is going straight to the source to bring quality environmental education on the road. The spring water brand is teaming up with Crystal Springs Foundation to host the launch of WaterVentures, Florida's Learning Lab — a vehicle that will empower Florida's students to make environmentally conscious decisions through interactive, educational experiences.

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Publication Date: 
January 14, 2013

Marketing Myth Shakedown

Whether it is search engine marketing (SEM), search engine optimization (SEO) or website design, there are many myths about Internet marketing that just do not hold up to testing. Let's tackle the top 18.

Keep in mind these myths are for service-based small businesses with the primary goal of generating leads.

Myth #1: You need to be No. 1 on Google. In reality, the cost per click to be No. 1 in paid advertising for all pertinent keywords is generally not cost-effective.

Deck: 

A look at the most common online marketing misconceptions

About The Author: 

Bryan Trilli is team leader for Optimized Marketing. Trilli can be reached at bryan@optimized-marketing.com or 919.789.1888.

Publication Date: 
November 29, 2012
Activation Date: 
November 29, 2012
Issue Reference: 

Tablet Transformation

IPads and tablet devices have become important to sales and marketing professionals in home products and many other industries, according to a recent survey of business professionals.

Deck: 

How iPads and tablets are changing the face of sales and marketing

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com.

Publication Date: 
November 15, 2012
Activation Date: 
November 15, 2012
Issue Reference: 

RainSoft Implements Credit Card Program for Purification Systems

Source: 
RainSoft
Deck: 

Program will help consumers finance RainSoft water and air purification system installation

Alliance Data Systems Corp. announced its retail services business has signed a new multi-year agreement to provide a marketing-driven, private label credit card program for RainSoft, an international company focused on water and air purification products. This agreement reinforces Alliance Data’s strategic desire to move selectively into the growing $279 billion home improvement vertical, per the U.S. Census Bureau.

Company Reference: 
Publication Date: 
November 1, 2012