Play It One-on-One

It is no secret that every business wants to find the magic solution that will profitably increase business year over year. We have all sought that proverbial silver bullet. However, in nearly 20 years of working in the marketing and direct marketing industry, I can offer this advice on finding the silver bullet solution to marketing: You will probably find it with a leprechaun and a pot of gold at the end of a rainbow.

Deck: 

Consistent marketing for customers new & old

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
April 11, 2013
Activation Date: 
April 11, 2013
Issue Reference: 

Giving for Good

Since our son was diagnosed with autism, I have had the chance to speak to more than 1,000 nonprofit organizations. My message is, essentially: Greed is no longer good. (Sorry, Gordon Gekko.)

In this interconnected world where the emerging generation longs to marshal its forces toward some greater collective good and where aging baby boomers look for something to occupy their time that makes them feel like they are making a difference, your company needs to demonstrate that it is supporting more than your bottom line.

Giving Back

Deck: 

Standing out by working with charities

About The Author: 

Tim Miles is the founder and president of the Imagination Advisory Group. Miles can be reached at tim@thedailyblur.com or 573.234.6282.

Publication Date: 
March 20, 2013
Activation Date: 
March 20, 2013
Issue Reference: 

Safe & Secure

In my last article, I described the experience of my small business’ website getting hacked, and described the basics of how websites work — and how hackers can invade them. In this article, I will provide practical tips on how to protect your company’s site from attack.

My site was hacked for more than six weeks before I discovered the problem, and it took another three weeks and thousands of dollars to fix it. This does not include the lost revenue and reputation that resulted from the attack.

Deck: 

Taking steps now to protect your website can prevent costly problems later

About The Author: 

Kelly Thompson, CWS-VI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
February 5, 2013
Activation Date: 
February 5, 2013
Issue Reference: 

Mobile Learning Lab Brings Environmental Education to Students

Source: 
Nestle Waters North America
Deck: 

Zephyrhills Brand and Crystal Springs Foundation take water education on the road in Florida

Zephyrhills Brand 100% Natural Spring Water is going straight to the source to bring quality environmental education on the road. The spring water brand is teaming up with Crystal Springs Foundation to host the launch of WaterVentures, Florida's Learning Lab — a vehicle that will empower Florida's students to make environmentally conscious decisions through interactive, educational experiences.

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Publication Date: 
January 14, 2013

Marketing Myth Shakedown

Whether it is search engine marketing (SEM), search engine optimization (SEO) or website design, there are many myths about Internet marketing that just do not hold up to testing. Let's tackle the top 18.

Keep in mind these myths are for service-based small businesses with the primary goal of generating leads.

Myth #1: You need to be No. 1 on Google. In reality, the cost per click to be No. 1 in paid advertising for all pertinent keywords is generally not cost-effective.

Deck: 

A look at the most common online marketing misconceptions

About The Author: 

Bryan Trilli is team leader for Optimized Marketing. Trilli can be reached at bryan@optimized-marketing.com or 919.789.1888.

Publication Date: 
November 29, 2012
Activation Date: 
November 29, 2012
Issue Reference: 

Tablet Transformation

IPads and tablet devices have become important to sales and marketing professionals in home products and many other industries, according to a recent survey of business professionals.

Deck: 

How iPads and tablets are changing the face of sales and marketing

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com.

Publication Date: 
November 15, 2012
Activation Date: 
November 15, 2012
Issue Reference: 

RainSoft Implements Credit Card Program for Purification Systems

Source: 
RainSoft
Deck: 

Program will help consumers finance RainSoft water and air purification system installation

Alliance Data Systems Corp. announced its retail services business has signed a new multi-year agreement to provide a marketing-driven, private label credit card program for RainSoft, an international company focused on water and air purification products. This agreement reinforces Alliance Data’s strategic desire to move selectively into the growing $279 billion home improvement vertical, per the U.S. Census Bureau.

Company Reference: 
Publication Date: 
November 1, 2012

WaterCare Launches Newly Redesigned Website

Source: 
WaterCare
Deck: 

WaterCare launches redesigned, easy to navigate website

WaterCare announced the launch of its newly redesigned website. Product lines are grouped into residential and commercial categories and offer treatment solutions to water problems such as hardness, high levels of iron and manganese, low pH and sulfur. It features information on the company's full line of treatment systems, including water conditioners, filters, cartridges and reverse osmosis drinking water systems.

Publication Date: 
September 14, 2012

The Hunt for Advertising Answers

Recently, I was in Sioux Falls, S.D., giving a seminar to a large crowd of business owners. As always, I invited them to e-mail me some questions in advance so I could have a few days to think about the questions and answer more thoughtfully.

One question has stuck in my craw: “I own a ______ company. What are the five best ways to advertise for my type of business?”

Deck: 

Asking the right questions to meet your business goals

About The Author: 

Tim Miles is founder of the Imagination Advisory Group. Miles can be reached at tim@ouriag.com or 573.234.6282.

Publication Date: 
September 11, 2012
Activation Date: 
September 11, 2012
Issue Reference: 

Pentair, Watertronics Team Up to Create Awareness for Benefits of Rainwater Harvesting and Reuse

Source: 
Market Watch
Deck: 

Co-marketing agreement aims to educate businesses on how to achieve measurable results in water and energy conservation

As clean water grows increasingly scarce globally, more and more businesses are adopting plans to harvest rainwater locally. Recognizing this need for improved water conservation in both new and existing building projects, Pentair and Watertronics have combined forces to educate architects, consultants and engineering firms on how they can provide innovative rainwater harvesting systems that result in the health of plants, landscaping and in year-round savings through reduced municipal water needs for their clients.

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Publication Date: 
June 19, 2012
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Pentair, Watertronics Team Up to Create Awareness for Benefits of Rainwater Harvesting and Reuse