Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on websites, Google Maps and many other places on the Web. These ads can be a great way for businesses to build Web traffic and see positive results.
In order to ensure that these ads provide the most benefit, it is important to know how to use Google AdWords, a bidding system used by advertisers to help determine when and where their ads will display. Advertisers competitively bid to display their ads next to the keywords they specify.
Strategies for targeting customers with effective online ads
Over the past several years, the Water Quality Assn. (WQA) and the Water Quality Research Foundation (WQRF) have completed three research studies that provide the industry with insights into their core customers and the quantifiable benefits of using softened water. While this research is valuable in and of itself, when put in the hands of a trained salesperson, it can be the difference between making a sale and going home without that much-sought-after order.
Integrating softened water research into sales presentations
For each Keeper Springs sold, Omni will donate additional funding to the Waterkeeper Alliance
Omni Hotels & Resorts and Keeper Springs have partnered this summer to give guests an opportunity to support oceans, lakes, rivers and bays nationwide.
Included as part of Omni Hotels & Resorts' new “Art of Water” cocktail menu, for each purchase of Keeper Springs, a further donation by Omni will be made to the Waterkeeper Alliance, a global environmental movement uniting nearly 200 Waterkeeper organizations around the world and focusing citizen advocacy on the issues that affect waterways from pollution to climate change.
As social media continues to grow and evolve, so do the rules of social media etiquette. Having top-notch social media manners allows you to build a following on Twitter, drive more traffic to your website, locate new prospects and strengthen relationships with past and current customers.
Do not fret if you are not sure what proper social media etiquette entails. Online and in-person etiquette are more similar than you think.
In-person and social media etiquette go hand in hand
In this issue of Water Quality Products, you will find an abundance of tips and ideas for networking of all kinds: from lead exchange groups and community service groups (“A Community Affair,” page 16) to social media etiquette and hosting “TweetUps” to bring connections made online into live gatherings (“Today’s Successful Networking,” page 14).
Social media allows you to communicate directly with prospects and customers, increase your business’ visibility and listen to what is being said about your company. Social media by itself, however, cannot substitute for a marketing or public relations strategy, control customer dialogue or guarantee sales. Before you implement any social media program, evaluate your business goals to determine if social media engagement is right for you.
What social media can do for you
When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The failure of many business relationships or initiatives is the result of poor communication. Whether one is selling or managing, good communication skills are critical.
Influence customers with a message that inspires
Nancy Hatley and Erin Post will be responsible for the western and eastern regions of the country
Palintest recently appointed Nancy Hatley and Erin Post as the company’s new sales managers for the western and eastern U.S. regions. Hatley and Post will be responsible for enhancing relationships with existing distributors by providing product training, sales information and technical knowledge. In addition, they will establish new distributors and markets for the Palintest product line of water testing equipment.
Using advertising to take your company from average to exceptional
To gain the most from your online marketing efforts, carefully mix search engine optimization (SEO) and social media optimization (SMO). This powerful formula can increase your company’s visibility and attract more traffic to your website. It is critical to keep in mind that your strategy must deliver stimulating, insightful content that is on target with current and prospective customers.
Increasing visibility with the right marketing mix