In this issue of Water Quality Products, you will find an abundance of tips and ideas for networking of all kinds: from lead exchange groups and community service groups (“A Community Affair,” page 16) to social media etiquette and hosting “TweetUps” to bring connections made online into live gatherings (“Today’s Successful Networking,” page 14).
Social media allows you to communicate directly with prospects and customers, increase your business’ visibility and listen to what is being said about your company. Social media by itself, however, cannot substitute for a marketing or public relations strategy, control customer dialogue or guarantee sales. Before you implement any social media program, evaluate your business goals to determine if social media engagement is right for you.
What social media can do for you
When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The failure of many business relationships or initiatives is the result of poor communication. Whether one is selling or managing, good communication skills are critical.
Influence customers with a message that inspires
Nancy Hatley and Erin Post will be responsible for the western and eastern regions of the country
Palintest recently appointed Nancy Hatley and Erin Post as the company’s new sales managers for the western and eastern U.S. regions. Hatley and Post will be responsible for enhancing relationships with existing distributors by providing product training, sales information and technical knowledge. In addition, they will establish new distributors and markets for the Palintest product line of water testing equipment.
Using advertising to take your company from average to exceptional
To gain the most from your online marketing efforts, carefully mix search engine optimization (SEO) and social media optimization (SMO). This powerful formula can increase your company’s visibility and attract more traffic to your website. It is critical to keep in mind that your strategy must deliver stimulating, insightful content that is on target with current and prospective customers.
Increasing visibility with the right marketing mix
Water treatment is rapidly expanding in the residential market. The primary reasons behind this expansion are better-educated consumers and a growing attention to the potential contaminants in drinking water, whether from a private water well or a public water supply.
Just a few decades ago, water softeners were the extent of residential treatment. Today, scientific advances have improved the detection and removal of contaminants in drinking water supplies.
Positioning yourself as an expert in water treatment
With major missteps recently from large corporations like Groupon and The Gap, some marketers think the quickest and easiest way to garner media attention is by staging a crisis. Often referred to as mea culpa marketing, it involves an organization staging a stunt—anything from insensitive commercials to seemingly thoughtless rebranding. However, this risky tactic can cause more long-term damage than short-term benefits.
Debunking the myth that any publicity is good publicity
Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our fifth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.
An assessment of the water treatment industry
The past year was a rough one for businesses in the U.S. and around the world. The economy continues to weigh heavily on everyone’s minds. This year, Water Quality Products conducted its fifth annual State of the Industry Survey to find out how the economy affected the water treatment industry. Once again, readers indicated that the down economy and depressed housing market were the factors that most negatively affected sales in the last year