Research Revamp

Over the past several years, the Water Quality Assn. (WQA) and the Water Quality Research Foundation (WQRF) have completed three research studies that provide the industry with insights into their core customers and the quantifiable benefits of using softened water. While this research is valuable in and of itself, when put in the hands of a trained salesperson, it can be the difference between making a sale and going home without that much-sought-after order.

Deck: 

Integrating softened water research into sales presentations

About The Author: 

Eric Rosenthal is chairman of the Water Quality Assn. Marketing Committee. Rosenthal can be reached at ebr512@yahoo.com or 708.560.6277.

Publication Date: 
June 18, 2012
Activation Date: 
June 18, 2012
Issue Reference: 

Keeper Springs Partners With Omni Hotels to Support America’s Waterways

Source: 
Keeper Springs
Deck: 

For each Keeper Springs sold, Omni will donate additional funding to the Waterkeeper Alliance

Omni Hotels & Resorts and Keeper Springs have partnered this summer to give guests an opportunity to support oceans, lakes, rivers and bays nationwide.

Included as part of Omni Hotels & Resorts' new “Art of Water” cocktail menu, for each purchase of Keeper Springs, a further donation by Omni will be made to the Waterkeeper Alliance, a global environmental movement uniting nearly 200 Waterkeeper organizations around the world and focusing citizen advocacy on the issues that affect waterways from pollution to climate change.

Publication Date: 
May 30, 2012

Today’s Successful Networking

As social media continues to grow and evolve, so do the rules of social media etiquette. Having top-notch social media manners allows you to build a following on Twitter, drive more traffic to your website, locate new prospects and strengthen relationships with past and current customers.

Do not fret if you are not sure what proper social media etiquette entails. Online and in-person etiquette are more similar than you think.

Deck: 

In-person and social media etiquette go hand in hand

About The Author: 

Walt Denny is president of Walt Denny Inc. Denny can be reached at walt@waltdenny.com or 630.323.0555.

Publication Date: 
October 1, 2010
Activation Date: 
October 1, 2010
Issue Reference: 

Networking Upgrade

In this issue of Water Quality Products, you will find an abundance of tips and ideas for networking of all kinds: from lead exchange groups and community service groups (“A Community Affair,” page 16) to social media etiquette and hosting “TweetUps” to bring connections made online into live gatherings (“Today’s Successful Networking,” page 14).

About The Author: 

Rebecca Wilhelm is managing editor of Water Quality Products. Wilhelm can be reached at bwilhelm@sgcmail.com or 847.391.1007.

Publication Date: 
October 1, 2010
Activation Date: 
October 1, 2010
Issue Reference: 

Strengthen Your Marketing Strategy

Social media allows you to communicate directly with prospects and customers, increase your business’ visibility and listen to what is being said about your company. Social media by itself, however, cannot substitute for a marketing or public relations strategy, control customer dialogue or guarantee sales. Before you implement any social media program, evaluate your business goals to determine if social media engagement is right for you.

Growing Numbers

Deck: 

What social media can do for you

About The Author: 

Walt Denny is president of Walt Denny, Inc. For more information, contact Denny at 630.323.0555 or by e-mail at walt@waltdenny.com.

Publication Date: 
June 1, 2010
Activation Date: 
June 1, 2010
Issue Reference: 

Communication: The Critical Factor

When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The failure of many business relationships or initiatives is the result of poor communication. Whether one is selling or managing, good communication skills are critical.

Having Influence

Deck: 

Influence customers with a message that inspires

About The Author: 

Ric Harry is a sales, management and technical consultant for the water treatment industry. Harry can be reached at richarry@cogeco.ca or 905.734.7756.

Publication Date: 
April 24, 2012
Activation Date: 
April 24, 2012
Issue Reference: 

Two New Sales Managers Appointed at Palintest USA

Source: 
Palintest USA
Deck: 

Nancy Hatley and Erin Post will be responsible for the western and eastern regions of the country

Palintest recently appointed Nancy Hatley and Erin Post as the company’s new sales managers for the western and eastern U.S. regions. Hatley and Post will be responsible for enhancing relationships with existing distributors by providing product training, sales information and technical knowledge. In addition, they will establish new distributors and markets for the Palintest product line of water testing equipment.

Publication Date: 
April 9, 2012

The Pit of Mediocrity

Using advertising to take your company from average to exceptional

About The Author: 

Tim Miles is the founder and president of The Imagination Advisory Group. Miles can be reached at tim@thedailyblur.com or 573.234.6282.

Activation Date: 
March 28, 2012
Issue Reference: 
Legacy
Legacy ID: 
23274

Reaping Value From Online Marketing

To gain the most from your online marketing efforts, carefully mix search engine optimization (SEO) and social media optimization (SMO). This powerful formula can increase your company’s visibility and attract more traffic to your website. It is critical to keep in mind that your strategy must deliver stimulating, insightful content that is on target with current and prospective customers.

Deck: 

Increasing visibility with the right marketing mix

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com or 630.323.0555.

Publication Date: 
February 3, 2012
Activation Date: 
February 3, 2012
Issue Reference: 
Legacy
Legacy ID: 
23222

Strictly Professional

Water treatment is rapidly expanding in the residential market. The primary reasons behind this expansion are better-educated consumers and a growing attention to the potential contaminants in drinking water, whether from a private water well or a public water supply.

Just a few decades ago, water softeners were the extent of residential treatment. Today, scientific advances have improved the detection and removal of contaminants in drinking water supplies.

Deck: 

Positioning yourself as an expert in water treatment

About The Author: 

Marianne Metzger is GPG business manager for National Testing Laboratories Ltd. Metzger can be reached at mmetzger@ntllabs.com or 800.458.3330.

Publication Date: 
January 25, 2012
Activation Date: 
January 25, 2012
Issue Reference: 
Legacy
Legacy ID: 
23192