Strictly Professional

Water treatment is rapidly expanding in the residential market. The primary reasons behind this expansion are better-educated consumers and a growing attention to the potential contaminants in drinking water, whether from a private water well or a public water supply.

Just a few decades ago, water softeners were the extent of residential treatment. Today, scientific advances have improved the detection and removal of contaminants in drinking water supplies.

Deck: 

Positioning yourself as an expert in water treatment

About The Author: 

Marianne Metzger is GPG business manager for National Testing Laboratories Ltd. Metzger can be reached at mmetzger@ntllabs.com or 800.458.3330.

Publication Date: 
January 25, 2012
Activation Date: 
January 25, 2012
Issue Reference: 
Legacy
Legacy ID: 
23192

Positive Publicity

With major missteps recently from large corporations like Groupon and The Gap, some marketers think the quickest and easiest way to garner media attention is by staging a crisis. Often referred to as mea culpa marketing, it involves an organization staging a stunt—anything from insensitive commercials to seemingly thoughtless rebranding. However, this risky tactic can cause more long-term damage than short-term benefits.

Grabbing Attention

Deck: 

Debunking the myth that any publicity is good publicity

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com or 630.323.0555.

Publication Date: 
November 30, 2011
Activation Date: 
November 30, 2011
Issue Reference: 
Legacy
Legacy ID: 
23151

State of the Industry 2011

Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our fifth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.

Deck: 

An assessment of the water treatment industry

Publication Date: 
November 30, 2011
Activation Date: 
November 30, 2011
Issue Reference: 
Legacy
Legacy ID: 
23147

Braving the Storm

The past year was a rough one for businesses in the U.S. and around the world. The economy continues to weigh heavily on everyone’s minds. This year, Water Quality Products conducted its fifth annual State of the Industry Survey to find out how the economy affected the water treatment industry. Once again, readers indicated that the down economy and depressed housing market were the factors that most negatively affected sales  in the last year

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at 847.391.1007 or by e-mail at kcline@sgcmail.com.

Activation Date: 
November 30, 2011
Issue Reference: 
Legacy
Legacy ID: 
23146

Websites

Company Reference: 
Spotlight Name Archive: 
Products
Legacy ID: 
61328
Spotlight Header Archive: 
eNews - December 2011

Located in Lisle, Ill. (a suburb of Chicago), DuPage Technology Group Inc. offers competitively priced web development, hosting and IT consulting services to clients across the country. Our list of clients includes fortune 500 companies, as well as smaller to mid-sized businesses looking to leverage technology to increase production and profitability. Founded in 1998 by President Christian Faure, DTG strives to offer all levels of IT services to its customers.

New Technologies, Old Concepts

Sure, life was simpler before the computer age. It seems like just yesterday you could flip between your three television stations and be content. You could walk to the mailbox to get your daily mail. The only Spam we knew of came in a little tin. If you were unsure of who to call, you simply grabbed the yellow pages.

Now, each day we wake up with more choices, more options and more noise. Things are certainly busier, but are they better? That may not be the right question to ask. It is not helpful for a business to bury its head in the sand and long for simpler times.

Deck: 

Simple marketing strategies to get your message across

About The Author: 

Tim Miles is senior partner with Wizard of Ads. Miles can be reached at timmiles@wizardofads.com or 573.489.1058.

Publication Date: 
November 4, 2011
Activation Date: 
November 4, 2011
Issue Reference: 
Legacy
Legacy ID: 
23122

Staying Ahead of the Game

Rory Sherman has never been one to let things just come to him. If that were the case, he might still be working as an auto mechanic in Phoenix. That is what he was doing in 1977 when he spotted a blind ad for a sales position with a local water dealer. He answered the ad, and all of a sudden a new world of opportunities opened for him.
 
He got the hang of the water business quickly, moving up the ranks into management before long. Eventually he relocated to Utah to hire and train new employees.
About The Author: 

Jeff Zagoudis is an editorial intern with Water Quality Products. Zagoudis can be reached at jzagoudis@sgcmail.com or 847.954.7973.

Activation Date: 
November 1, 2011
Issue Reference: 
Legacy
Legacy ID: 
23108

Certification as a Sales Tool

I recently joined the Water Quality Assn. (WQA) and am busy learning about the product certification process. I have applied for product certifications in the past, and now I am getting to view the process from the other side.

Deck: 

Using certifications to help market products

About The Author: 

Stephen Bachleda, CWS-VI, is operations manager for the Water Quality Assn. Bachleda can be reached at sbachleda@wqa.org or 630.505.0160.

Publication Date: 
October 26, 2011
Activation Date: 
October 26, 2011
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23093

Negative Comment, Positive Response

Being part of an online community through social networking and blogging can be an extremely positive experience for any water treatment business, connecting with current and prospective customers to rate products and services. However, when negative feedback strikes, the news can travel fast.

Deck: 

Dealing with negative comments on social networking websites

About The Author: 

Efrain Ayala is new media manager for Walt Denny Inc. Ayala can be reached at efrain@waltdenny.com or 630.323.0555.

Publication Date: 
September 22, 2011
Activation Date: 
September 22, 2011
Issue Reference: 
Legacy
Legacy ID: 
23037

Be a Riveting Resource With a Focused Blog

Successful business blogs make a profound difference. They drive profit-enhancing website traffic, boost search engine results and showcase leadership and credibility. But blogs come and go. Many business bloggers start off with a bang and then quickly fade, even after just a handful of entries. A well-directed, focused blog, however, can achieve must-read status with influential industry heavyweights, customers and prospects.

Deck: 

Maintaining an interesting & profitable corporate blog

About The Author: 

Walt Denny is president of Walt Denny Inc. Denny can be reached at walt@waltdenny.com or 630.323.05

Publication Date: 
May 31, 2011
Activation Date: 
May 31, 2011
Issue Reference: 
Legacy
Legacy ID: 
22814