Marketing

Dec 4 2009
Related search terms from www.waterinfolink.com: business, website design, sales The Web is the most powerful new business tool you can get your...
Oct 2 2009
The market is down. No, wait... the market is up. Now it’s down again. To say that today’s business environment is a bit unsettled is an...
Aug 11 2008
Marketing and communications experts like to tell us how the Internet has opened up new opportunities for the industry to reach out and influence...
Aug 4 2008
Most economists agree that it will take a while to stimulate the economy, regardless of what the Bush administration does. This has led management to...
May 28 2008
Would you like to turn leads into sales? If so, then do not give potential customers to your sales team. As we begin this journey, let’s first agree...
Apr 25 2008
I recently returned from a cruise to the Caribbean where I learned a lot about selling water equipment by watching the art auctions that are held on...
Mar 27 2008
Markets change and so do people. Over the last few years, our customers have evolved, but have you evolved with them? Customers today care more about...
Feb 27 2008
An increasing number of dealers are calling me to say that times are tough—sales are drying up and the public is unemployed, penniless and...
Feb 5 2008
My wife developed some foot problems, so we were sent to a foot doctor. The doctor was in an office building on the second floor with no elevator. We...
Jan 8 2008
Is one of the goals of your advertising plan to generate sales leads for your salespeople, representatives, distributors or resellers? If so,...
Aug 29 2007
There are two great periods for tradeshow public relations (PR) activities: when it begins and when it is over. With some exceptions, almost...
Jul 2 2007
Here I go again…more than once, I’ve talked about the importance of dealers having company websites. Having a website allows small...
Mar 28 2007
The best method of generating more leads without increasing your costs is referrals. At seminars, salesmen and owners cringe at the subject of...
Mar 7 2007
With competition becoming more aggressive, the necessity for promotion and visiblility continues to rise. At the same time, promotional budgets seem...
Jan 31 2007
As of 2005, there were more reported bankruptcies per capita than during the Great Depression. Even though bankruptcy filings have slowed in the...
Jan 31 2007
Many of us spend a fortune on yellow pages and other advertising trying to get the phone to ring, yet few dealers have clearly defined goals,...
Jun 29 2006
Experts say Americans are exposed to hundreds of advertising messages each day. To cut through the noise, companies are constantly coming up with...
May 3 2006
If the rising cost of sales calls has your company’s back against the wall, maybe it is time to look at ways of reducing the number of calls your...
Dec 1 2005
Of all the promotional tools at your disposal, direct mail is probably one of the most expensive, but at the same time, it is the most controlled...
Nov 1 2005
Legend has it, a high percentage of the price of a new ladder is because of product liability for the ladder manufacturers. People fall from ladders...