Water treatment is rapidly expanding in the residential market. The primary reasons behind this expansion are better-educated consumers and a growing attention to the potential contaminants in drinking water, whether from a private water well or a public water supply.
Just a few decades ago, water softeners were the extent of residential treatment. Today, scientific advances have improved the detection and removal of contaminants in drinking water supplies.
Positioning yourself as an expert in water treatment
With major missteps recently from large corporations like Groupon and The Gap, some marketers think the quickest and easiest way to garner media attention is by staging a crisis. Often referred to as mea culpa marketing, it involves an organization staging a stunt—anything from insensitive commercials to seemingly thoughtless rebranding. However, this risky tactic can cause more long-term damage than short-term benefits.
Debunking the myth that any publicity is good publicity
Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our fifth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.
An assessment of the water treatment industry
The past year was a rough one for businesses in the U.S. and around the world. The economy continues to weigh heavily on everyone’s minds. This year, Water Quality Products conducted its fifth annual State of the Industry Survey to find out how the economy affected the water treatment industry. Once again, readers indicated that the down economy and depressed housing market were the factors that most negatively affected sales in the last year
Located in Lisle, Ill. (a suburb of Chicago), DuPage Technology Group Inc. offers competitively priced web development, hosting and IT consulting services to clients across the country. Our list of clients includes fortune 500 companies, as well as smaller to mid-sized businesses looking to leverage technology to increase production and profitability. Founded in 1998 by President Christian Faure, DTG strives to offer all levels of IT services to its customers.
Sure, life was simpler before the computer age. It seems like just yesterday you could flip between your three television stations and be content. You could walk to the mailbox to get your daily mail. The only Spam we knew of came in a little tin. If you were unsure of who to call, you simply grabbed the yellow pages.
Now, each day we wake up with more choices, more options and more noise. Things are certainly busier, but are they better? That may not be the right question to ask. It is not helpful for a business to bury its head in the sand and long for simpler times.
Simple marketing strategies to get your message across
I recently joined the Water Quality Assn. (WQA) and am busy learning about the product certification process. I have applied for product certifications in the past, and now I am getting to view the process from the other side.
Using certifications to help market products
Being part of an online community through social networking and blogging can be an extremely positive experience for any water treatment business, connecting with current and prospective customers to rate products and services. However, when negative feedback strikes, the news can travel fast.
Dealing with negative comments on social networking websites
Successful business blogs make a profound difference. They drive profit-enhancing website traffic, boost search engine results and showcase leadership and credibility. But blogs come and go. Many business bloggers start off with a bang and then quickly fade, even after just a handful of entries. A well-directed, focused blog, however, can achieve must-read status with influential industry heavyweights, customers and prospects.
Maintaining an interesting & profitable corporate blog