Joining the Party

Social media is on the rise, and water dealers are beginning to join the conversation to reach out to customers. Rich Anderson, founder and CEO of ClearView Water, Denver, discussed how he uses social media with Water Quality Products Associate Editor Kate Cline.

Kate Cline: What kind of social media do you use?

Rich Anderson: In terms of social media, I use what most people regard as the big three. I use Facebook, LinkedIn and Twitter. Actually, throw a fourth one in—YouTube as well.

About The Author: 

Rich Anderson is founder and CEO of ClearView Water. Anderson can be reached at rich@clearviewwater.com or 303.801.7031.

Kate Cline is associate editor for Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
April 29, 2011
Activation Date: 
April 29, 2011
Issue Reference: 
Legacy
Legacy ID: 
22721

What Makes an Exceptional Website?

A large number of trends in IT and Web development have come and gone as the Internet has grown exponentially over the years. Gone are the days of blinking text, annoying audio that you cannot disable and the assumption that everyone is surfing on a 56k dial-up modem at the lowest monitor resolution. Decreasing technology costs, combined with the expansion of broadband and fiber-optic connections, have led to an even greater revolution on the Web.

Deck: 

Website advice for both beginners and veterans

About The Author: 

Christian Faure is president of DuPage Technology Group Inc. Faure can be reached at cfaure@dupagetech.com or at 630.968.7424.

Publication Date: 
February 5, 2011
Activation Date: 
February 5, 2011
Company Reference: 
Issue Reference: 

What Makes an Exceptional Website?

A large number of trends in IT and Web development have come and gone as the Internet has grown exponentially over the years. Gone are the days of blinking text, annoying audio that you cannot disable and the assumption that everyone is surfing on a 56k dial-up modem at the lowest monitor resolution. Decreasing technology costs, combined with the expansion of broadband and fiber-optic connections, have led to an even greater revolution on the Web.

Deck: 

Website advice for both beginners and veterans

About The Author: 

Christian Faure is president of DuPage Technology Group, Inc. Faure can be reached at cfaure@dupagetech.com or at 630.968.7424.

Publication Date: 
February 4, 2011
Activation Date: 
February 4, 2011
Company Reference: 
Legacy
Legacy ID: 
22487

Best Practices for a Better Website

Do you ever wonder if your website is as effective as it could be? Water Quality Products (WQP) Managing Editor Rebecca Wilhelm spoke with Christian Faure, president of Dupage Technology Group Inc., about the best practices for developing and maintaining a successful dealer website.

About The Author: 

Rebecca Wilhelm is managing editor of WQP. Wilhelm can be reached at bwilhelm@sgcmail.com

Christian Faure is president of DuPage Technology Group Inc. Faure can be reached at cfaure@dupagetech.com.

Publication Date: 
January 24, 2011
Activation Date: 
January 24, 2011
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
22471

Today’s Successful Networking

In-person and social media etiquette go hand in hand

About The Author: 

Walt Denny is president of Walt Denny Inc. Denny can be reached at walt@waltdenny.com or 630.323.0555.

Activation Date: 
September 27, 2010
Legacy
Legacy ID: 
22184

Market the Research

The Water Quality Assn. (WQA) recently announced the release of customizable marketing materials related to the Battelle Study. Water Quality Products (WQP) spoke to Margit Fotre, WQA’s director of membership and marketing, to learn more about how dealers can best utilize these materials.

About The Author: 

Margit Fotre is director of membership and marketing for the WQA. Fotre can be reached at mfotre@wqa.org or at 630.505.0160.

Rebecca Wilhelm is managing editor of WQP. Wilhelm can be reached at bwilhelm@sgcmail.com or at 847.391.1007.

Activation Date: 
September 13, 2010
Issue Reference: 
Legacy
Legacy ID: 
22154

Support for the DIY Marketer

Looking at magazines or watching television commercials, do you ever come across an advertisement and think, “Who came up with this stuff?” Just Google “bad commercials” or “bad print ads,” and you’ll see a plethora of talking cats, embarrassing typos and offensive stereotypes. Or take a look at a YouTube clip of Jay Leno’s “Headlines” segment—many of these marketing mishaps are the result of do-it-yourself (DIY) marketing gone wrong.

Activation Date: 
September 13, 2010
Issue Reference: 
Legacy
Legacy ID: 
22144

Websites

Company Reference: 
Spotlight Name Archive: 
General
Legacy ID: 
59194
Spotlight Header Archive: 
September 2010

DuPage Technology Group, Inc. offers web development, hosting and IT consulting services to clients across the country. Their list of clients includes Fortune 500 companies as well as smaller to mid-sized businesses looking to leverage technology to increase production and profitability. Founded in 1998 by President Christian Faure, DTG offers all levels of IT services to its customers.

Image: 

Discover a Sea of New Prospects

Using Google AdWords to find new prospects

About The Author: 

Walt Denny is president of Walt Denny Inc. Denny can be reached at walt@waltdenny.com or 630.323.0555.

Activation Date: 
June 30, 2010
Issue Reference: 
Legacy
Legacy ID: 
21926

Strengthen Your Marketing Strategy

What social media can do for you

About The Author: 

Walt Denny is president of Walt Denny, Inc. For more information, contact
Denny at 630.323.0555 or by e-mail at walt@waltdenny.com.

Activation Date: 
May 28, 2010
Legacy
Legacy ID: 
21838