Marketing

Aug 19 2005
A sale is a transference of enthusiasm. It sounds so simple, but the problem is that as we stay in our industry, time and rejection whittle away at...
Aug 4 2005
Developing press contacts takes a lot of time, energy and persistence. You have to be confident enough to initiate the first contact, and creative...
Aug 4 2005
A good public relations agency can make a company’s communications dollars work harder and actually save them money in the long term. But even the...
Jul 5 2005
Sure marketing is an easy target. Quick savings can be achieved by cutting programs. But in the haste to achieve these savings, businesses are...
Jul 5 2005
My Software Already Does Everything I NeedL In the water industry, every manager needs to have vital information at his or her fingertips in an...
Jul 5 2005
Pouring money down the drain, it certainly seems so to many companies who are faced with ineffective sales and marketing programs. Marketing is...
Jun 2 2005
The Coin Flip Close I have to admit, I have never seen this closing technique before. It shows again that sales people who have fun with customers...
Jun 2 2005
Over the years, hundreds of highly respected professionals, analysts and educators have developed comprehensive and sometimes complicated...
May 6 2005
Higher pH solutions, through the addition or use of alkalis such as sodium hydroxide, sodium bicarbonate or sodium carbonate, will result in severely...
May 6 2005
The best part of my career is meeting great closers around the country and seeing the different and innovative measures they take to sell more...
Apr 5 2005
Historically, the world market has been in the equatorial zone, arid environments and island coastal communities. Remote communities have led the way...
Apr 5 2005
The water quality improvement industry has approximately 10,000 water treatment dealers selling products to consumers throughout North America....
Apr 5 2005
Many equipment dealers never think about used equipment. In fact, I often see piles of used systems in the dumpster at the back of the dealership....
Feb 8 2005
Cooler Water Contamination It is always interesting to watch how people handle the 5-gal. water bottles. First, they remove the sanitary top, then...
Feb 8 2005
WQP: What is WQA Aquatech and how did this event become to be? Peter J. Censky: WQA Aquatech USA is a new tradeshow concept in the water industry....
Jan 5 2005
For most of us selling a solution, whether a product or service, we have come to expect a long, often drawn-out sales cycle. There are a lot of...
Nov 1 2004
If you want to be the water quality dealer of choice in your area, let public relations enhance your brand. Eighty percent of the top 5,000...
Sep 2 2004
Marketing pros often explain the difference between advertising and publicity as “Advertising is what you pay for, and publicity is what you pray for...
Jul 30 2004
In my work helping dealers make their sales staff successful, I have noticed that dealers make many of the same mistakes that could lead to failure...
Jul 29 2004
Continued From WQP Magazine. Evaluate Trade Shows Checklist Contolling Costs Checklist Today, the trade show “business” consumes more than $15...