Do you ever wonder if your website is as effective as it could be? Water Quality Products (WQP) Managing Editor Rebecca Wilhelm spoke with Christian Faure, president of Dupage Technology Group Inc., about the best practices for developing and maintaining a successful dealer website.
In-person and social media etiquette go hand in hand
The Water Quality Assn. (WQA) recently announced the release of customizable marketing materials related to the Battelle Study. Water Quality Products (WQP) spoke to Margit Fotre, WQA’s director of membership and marketing, to learn more about how dealers can best utilize these materials.
Looking at magazines or watching television commercials, do you ever come across an advertisement and think, “Who came up with this stuff?” Just Google “bad commercials” or “bad print ads,” and you’ll see a plethora of talking cats, embarrassing typos and offensive stereotypes. Or take a look at a YouTube clip of Jay Leno’s “Headlines” segment—many of these marketing mishaps are the result of do-it-yourself (DIY) marketing gone wrong.
DuPage Technology Group, Inc. offers web development, hosting and IT consulting services to clients across the country. Their list of clients includes Fortune 500 companies as well as smaller to mid-sized businesses looking to leverage technology to increase production and profitability. Founded in 1998 by President Christian Faure, DTG offers all levels of IT services to its customers.
What social media can do for you
The importance of ‘green’ as a marketing resource
How to create and maintain a successful website
By Sally Koepke