Certification as a Sales Tool

I recently joined the Water Quality Assn. (WQA) and am busy learning about the product certification process. I have applied for product certifications in the past, and now I am getting to view the process from the other side.

Deck: 

Using certifications to help market products

About The Author: 

Stephen Bachleda, CWS-VI, is operations manager for the Water Quality Assn. Bachleda can be reached at sbachleda@wqa.org or 630.505.0160.

Publication Date: 
October 26, 2011
Activation Date: 
October 26, 2011
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23093

Negative Comment, Positive Response

Being part of an online community through social networking and blogging can be an extremely positive experience for any water treatment business, connecting with current and prospective customers to rate products and services. However, when negative feedback strikes, the news can travel fast.

Deck: 

Dealing with negative comments on social networking websites

About The Author: 

Efrain Ayala is new media manager for Walt Denny Inc. Ayala can be reached at efrain@waltdenny.com or 630.323.0555.

Publication Date: 
September 22, 2011
Activation Date: 
September 22, 2011
Issue Reference: 
Legacy
Legacy ID: 
23037

Be a Riveting Resource With a Focused Blog

Successful business blogs make a profound difference. They drive profit-enhancing website traffic, boost search engine results and showcase leadership and credibility. But blogs come and go. Many business bloggers start off with a bang and then quickly fade, even after just a handful of entries. A well-directed, focused blog, however, can achieve must-read status with influential industry heavyweights, customers and prospects.

Deck: 

Maintaining an interesting & profitable corporate blog

About The Author: 

Walt Denny is president of Walt Denny Inc. Denny can be reached at walt@waltdenny.com or 630.323.05

Publication Date: 
May 31, 2011
Activation Date: 
May 31, 2011
Issue Reference: 
Legacy
Legacy ID: 
22814

Joining the Party

Social media is on the rise, and water dealers are beginning to join the conversation to reach out to customers. Rich Anderson, founder and CEO of ClearView Water, Denver, discussed how he uses social media with Water Quality Products Associate Editor Kate Cline.

Kate Cline: What kind of social media do you use?

Rich Anderson: In terms of social media, I use what most people regard as the big three. I use Facebook, LinkedIn and Twitter. Actually, throw a fourth one in—YouTube as well.

About The Author: 

Rich Anderson is founder and CEO of ClearView Water. Anderson can be reached at rich@clearviewwater.com or 303.801.7031.

Kate Cline is associate editor for Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
April 29, 2011
Activation Date: 
April 29, 2011
Issue Reference: 
Legacy
Legacy ID: 
22721

What Makes an Exceptional Website?

A large number of trends in IT and Web development have come and gone as the Internet has grown exponentially over the years. Gone are the days of blinking text, annoying audio that you cannot disable and the assumption that everyone is surfing on a 56k dial-up modem at the lowest monitor resolution. Decreasing technology costs, combined with the expansion of broadband and fiber-optic connections, have led to an even greater revolution on the Web.

Deck: 

Website advice for both beginners and veterans

About The Author: 

Christian Faure is president of DuPage Technology Group Inc. Faure can be reached at cfaure@dupagetech.com or at 630.968.7424.

Publication Date: 
February 5, 2011
Activation Date: 
February 5, 2011
Company Reference: 
Issue Reference: 

What Makes an Exceptional Website?

A large number of trends in IT and Web development have come and gone as the Internet has grown exponentially over the years. Gone are the days of blinking text, annoying audio that you cannot disable and the assumption that everyone is surfing on a 56k dial-up modem at the lowest monitor resolution. Decreasing technology costs, combined with the expansion of broadband and fiber-optic connections, have led to an even greater revolution on the Web.

Deck: 

Website advice for both beginners and veterans

About The Author: 

Christian Faure is president of DuPage Technology Group, Inc. Faure can be reached at cfaure@dupagetech.com or at 630.968.7424.

Publication Date: 
February 4, 2011
Activation Date: 
February 4, 2011
Company Reference: 
Legacy
Legacy ID: 
22487

Best Practices for a Better Website

Do you ever wonder if your website is as effective as it could be? Water Quality Products (WQP) Managing Editor Rebecca Wilhelm spoke with Christian Faure, president of Dupage Technology Group Inc., about the best practices for developing and maintaining a successful dealer website.

About The Author: 

Rebecca Wilhelm is managing editor of WQP. Wilhelm can be reached at bwilhelm@sgcmail.com

Christian Faure is president of DuPage Technology Group Inc. Faure can be reached at cfaure@dupagetech.com.

Publication Date: 
January 24, 2011
Activation Date: 
January 24, 2011
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
22471

Today’s Successful Networking

In-person and social media etiquette go hand in hand

About The Author: 

Walt Denny is president of Walt Denny Inc. Denny can be reached at walt@waltdenny.com or 630.323.0555.

Activation Date: 
September 27, 2010
Legacy
Legacy ID: 
22184

Market the Research

The Water Quality Assn. (WQA) recently announced the release of customizable marketing materials related to the Battelle Study. Water Quality Products (WQP) spoke to Margit Fotre, WQA’s director of membership and marketing, to learn more about how dealers can best utilize these materials.

About The Author: 

Margit Fotre is director of membership and marketing for the WQA. Fotre can be reached at mfotre@wqa.org or at 630.505.0160.

Rebecca Wilhelm is managing editor of WQP. Wilhelm can be reached at bwilhelm@sgcmail.com or at 847.391.1007.

Activation Date: 
September 13, 2010
Issue Reference: 
Legacy
Legacy ID: 
22154

Support for the DIY Marketer

Looking at magazines or watching television commercials, do you ever come across an advertisement and think, “Who came up with this stuff?” Just Google “bad commercials” or “bad print ads,” and you’ll see a plethora of talking cats, embarrassing typos and offensive stereotypes. Or take a look at a YouTube clip of Jay Leno’s “Headlines” segment—many of these marketing mishaps are the result of do-it-yourself (DIY) marketing gone wrong.

Activation Date: 
September 13, 2010
Issue Reference: 
Legacy
Legacy ID: 
22144