Today’s Successful Networking

In-person and social media etiquette go hand in hand

About The Author: 

Walt Denny is president of Walt Denny Inc. Denny can be reached at walt@waltdenny.com or 630.323.0555.

Activation Date: 
September 27, 2010
Legacy
Legacy ID: 
22184

Market the Research

The Water Quality Assn. (WQA) recently announced the release of customizable marketing materials related to the Battelle Study. Water Quality Products (WQP) spoke to Margit Fotre, WQA’s director of membership and marketing, to learn more about how dealers can best utilize these materials.

About The Author: 

Margit Fotre is director of membership and marketing for the WQA. Fotre can be reached at mfotre@wqa.org or at 630.505.0160.

Rebecca Wilhelm is managing editor of WQP. Wilhelm can be reached at bwilhelm@sgcmail.com or at 847.391.1007.

Activation Date: 
September 13, 2010
Issue Reference: 
Legacy
Legacy ID: 
22154

Support for the DIY Marketer

Looking at magazines or watching television commercials, do you ever come across an advertisement and think, “Who came up with this stuff?” Just Google “bad commercials” or “bad print ads,” and you’ll see a plethora of talking cats, embarrassing typos and offensive stereotypes. Or take a look at a YouTube clip of Jay Leno’s “Headlines” segment—many of these marketing mishaps are the result of do-it-yourself (DIY) marketing gone wrong.

Activation Date: 
September 13, 2010
Issue Reference: 
Legacy
Legacy ID: 
22144

Websites

Company Reference: 
Spotlight Name Archive: 
General
Legacy ID: 
59194
Spotlight Header Archive: 
September 2010

DuPage Technology Group, Inc. offers web development, hosting and IT consulting services to clients across the country. Their list of clients includes Fortune 500 companies as well as smaller to mid-sized businesses looking to leverage technology to increase production and profitability. Founded in 1998 by President Christian Faure, DTG offers all levels of IT services to its customers.

Image: 

Discover a Sea of New Prospects

Using Google AdWords to find new prospects

About The Author: 

Walt Denny is president of Walt Denny Inc. Denny can be reached at walt@waltdenny.com or 630.323.0555.

Activation Date: 
June 30, 2010
Issue Reference: 
Legacy
Legacy ID: 
21926

Strengthen Your Marketing Strategy

What social media can do for you

About The Author: 

Walt Denny is president of Walt Denny, Inc. For more information, contact
Denny at 630.323.0555 or by e-mail at walt@waltdenny.com.

Activation Date: 
May 28, 2010
Legacy
Legacy ID: 
21838

Recession Marketing

When times are tough, explore innovative new ways to elevate your marketing

Deck: 

How to Take Advantage of a Changing Media Landscape

About The Author: 

Walt Denny is president of Walt Denny, Inc. Denny can be reached at 630.323.0555 or by e-mail at
walt@waltdenny.com.

Activation Date: 
March 25, 2010
Issue Reference: 
Legacy
Legacy ID: 
21567

Effectively Green

The importance of ‘green’ as a marketing resource

About The Author: 

John Blount is president and CEO of Pure & Gentle, Inc. Blount can be reached at 800.876.9455 or by e-mail at johnb@pgitx.com.

Activation Date: 
December 4, 2009
Legacy
Legacy ID: 
21323

Caught Up in the Web

How to create and maintain a successful website

Deck: 

By Sally Koepke

About The Author: 

Sally Koepke is principal for McHale & Koepke Communications. Koepke can be reached at 440.542.0080 or by e-mail at skoepke@mchalekoepke.com.

Activation Date: 
December 4, 2009
Legacy
Legacy ID: 
21322

Sending Your Message Via New Communication Tools

Handling your company’s media coverage in the digital world

Deck: 

Handling your company’s media coverage in the digital world

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc. Marken can be reached by e-mail at andy@markencom.com.

Activation Date: 
August 11, 2008
Legacy
Legacy ID: 
19527