Recession Marketing

When times are tough, explore innovative new ways to elevate your marketing

Deck: 

How to Take Advantage of a Changing Media Landscape

About The Author: 

Walt Denny is president of Walt Denny, Inc. Denny can be reached at 630.323.0555 or by e-mail at
walt@waltdenny.com.

Activation Date: 
March 25, 2010
Issue Reference: 
Legacy
Legacy ID: 
21567

Effectively Green

The importance of ‘green’ as a marketing resource

About The Author: 

John Blount is president and CEO of Pure & Gentle, Inc. Blount can be reached at 800.876.9455 or by e-mail at johnb@pgitx.com.

Activation Date: 
December 4, 2009
Legacy
Legacy ID: 
21323

Caught Up in the Web

How to create and maintain a successful website

Deck: 

By Sally Koepke

About The Author: 

Sally Koepke is principal for McHale & Koepke Communications. Koepke can be reached at 440.542.0080 or by e-mail at skoepke@mchalekoepke.com.

Activation Date: 
December 4, 2009
Legacy
Legacy ID: 
21322

Sending Your Message Via New Communication Tools

Handling your company’s media coverage in the digital world

Deck: 

Handling your company’s media coverage in the digital world

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc. Marken can be reached by e-mail at andy@markencom.com.

Activation Date: 
August 11, 2008
Legacy
Legacy ID: 
19527

If Times are Bad, Promote Harder

Why cutting advertising budgets during tough economic times is not always good for business

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc. Marken can be reached by e-mail at andy@markencom.com.

Activation Date: 
August 4, 2008
Issue Reference: 
Legacy
Legacy ID: 
19494

Why Sales Leads Fall by the Wayside

Characteristics possessed by top sales people often make them poor at following up leads

About The Author: 

Darren Rabie is president of Focus America. Rabie can be reached at 416.489.7937 or by e-mail at drabie@focus-america.com.

Activation Date: 
May 28, 2008
Legacy
Legacy ID: 
19317

The Art of Sales

How art auction techniques can improve your business

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
April 25, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19214

Business is Great When Your Customers Look Good

Focusing sales techniques on the needs of today’s customers

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
March 27, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19124

Turn Down the News, Turn Up the Sales

Keeping a positive attitude in light of negative economic media coverage

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
February 27, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19018

Making it Easy for the Customer

Sales techniques for better business

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
February 5, 2008
Legacy
Legacy ID: 
18930