If Times are Bad, Promote Harder

Why cutting advertising budgets during tough economic times is not always good for business

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc. Marken can be reached by e-mail at andy@markencom.com.

Activation Date: 
August 4, 2008
Issue Reference: 
Legacy
Legacy ID: 
19494

Why Sales Leads Fall by the Wayside

Characteristics possessed by top sales people often make them poor at following up leads

About The Author: 

Darren Rabie is president of Focus America. Rabie can be reached at 416.489.7937 or by e-mail at drabie@focus-america.com.

Activation Date: 
May 28, 2008
Legacy
Legacy ID: 
19317

The Art of Sales

How art auction techniques can improve your business

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
April 25, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19214

Business is Great When Your Customers Look Good

Focusing sales techniques on the needs of today’s customers

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
March 27, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19124

Turn Down the News, Turn Up the Sales

Keeping a positive attitude in light of negative economic media coverage

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
February 27, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19018

Making it Easy for the Customer

Sales techniques for better business

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
February 5, 2008
Legacy
Legacy ID: 
18930

Making your Ad Campaign a Hit

Generating more sales leads with print advertising

About The Author: 

M.H. “Mac” McIntosh is president of Mac McIntosh, Inc. He can be reached at 800.944.5553, or by e-mail at mcintosh@salesleadexperts.com.

Activation Date: 
January 8, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
18841

Press Events, Presentations...Who Are We Impressing?

Making your management and message stand out

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc., Santa Clara, Calif. He can be reached by e-mail at andy@markencom.com.

Activation Date: 
August 29, 2007
Files: 
Legacy
Legacy ID: 
18485

Website Do’s & Don’ts

Here I go again…more than once, I’ve talked about the importance of dealers having company websites. Having a website allows small businesses to make a positive impression on their customers even before they pick up the phone to call. Many water dealers know the value of a website but there are plenty who still haven’t gotten around to it. Even if you are a one-man show and you think, “My phone keeps ringing so why bother?” I still recommend you dedicate time to setting up an official company website.

About The Author: 

If you would like to receive a copy of these eNewsletters, please contact us at wqpeditor@sgcmail.com.

Activation Date: 
July 2, 2007
Issue Reference: 
Legacy
Legacy ID: 
18304

Use Referrals to Grow Your Business

A top salesperson shares her insight to better sales

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
March 28, 2007
Legacy
Legacy ID: 
17920