Marketing

Jun 30 2004
Want to leave your competitors standing at the starting gate? Develop a reputation for outstanding customer service. While persuasive advertising,...
Jun 1 2004
Specialty advertising has long been on the low end of the marketing totem pole. In many instances, it has been used for only two purposes: handouts...
Apr 29 2004
Everyone knows the unforgettable line from the hit film Jerry Maguire, “Show me the money.” When it comes to marketing products and services, what...
Apr 29 2004
Market research is any planned effort that provides you with new facts and information to improve your marketing decisions. Research can be conducted...
Feb 12 2004
asdas The recently passed CAN SPAM Act will force businesses to be more creative in order to grab consumers’ attention. “2004 will be the year of...
Feb 12 2004
When the Statue of Liberty, a symbol of American freedom, needed costly repairs for its 1986 centennial celebration, it wasn’t the government, a...
Jan 27 2004
Most companies are clamoring for the publicity spotlight at trade shows. However, a successful show is about much more than the impression you make...
Jan 27 2004
There are roughly 30 water treatment specialists in my general area, and in the time I have lived in my house I never have received a flier, coupon...
Nov 21 2003
When a potential customer expresses interest in a company's product or service--whether it's by completing a website form, calling an 800 number or...
Nov 18 2003
The area in which I live has in the past five to 10 years become very overcrowded. Even though our old roads do not support it, new housing and...
Oct 31 2003
Grainger, an industrial products distributor, began as a Chicago-based catalog supplier in 1927, expanding over time into a nationwide, multichannel...
Jul 22 2003
Having enough leads allows you to attract and keep great salespeople. Nothing increases recruiting results like being able to say, "We provide the...
Jul 15 2003
As many of us wonder when the economy will make its massive turn around, others of us feel that maybe this will be as favorable as it gets for a long...
Jun 20 2003
Many companies overlook the fact that they are sitting atop an untapped PR gold mine--their own customer base. Through the use of customer success...
May 20 2003
Water testing doesn't have to be complicated. Test kits are a quick, easy-to-use solution that even customers can perform themselves. Water testing...
Apr 24 2003
Million Dollar Mailing$ for marketing and communications professionals? We have got to be kidding, right? Wrong! Do not think direct mail is beneath...
Apr 17 2003
Owens Corning, the company that invented the glass fiber, also invented one of the world's most widely recognized corporate logo / tagline...
Mar 28 2003
You've been in the field now for five to seven years. You've just hit your stride with a good title on your business card, a roster of subordinates...
Mar 27 2003
With more and more marketing and sales professionals using e-mail to communicate with their target audiences and prospects, it has become...
Mar 11 2003
In the past six months we have seen announcements by five global firms planning to spend big dollars on new advertising and public relations...