Marketing

Mar 11 2003
Rumors circulated for several months among employees at a Midwest-based technology company that layoffs were imminent due to the economy. Management...
Jan 31 2003
Corporate management and marketers constantly have asked themselves and their communications people how much does advertising matter?  With the...
Dec 16 2002
Most economists agree that it will take quite a while to stimulate the economy, regardless of what the Bush administration does. This has led...
Nov 19 2002
Opportunities are everywhere for bottled water companies keeping an eye open. Although  many large beverage companies are getting the "big" deals,...
Nov 19 2002
United States consumers will be drinking approximately 6,784 million gallons of bottled water annually by 2004, according to the International...
Aug 27 2002
Dollar for dollar, few advertising methods deliver as effectively as direct mail. With a direct mail campaign, you enjoy targetability, creativity...
Aug 27 2002
In the aftermath of 9/11 there has been a flood of articles extolling the good that American business and industry has done and will do. There have...
Jun 17 2002
Whether a company discovers it has sold consumers a defective product, is navigating rough financial waters or needs to clean up its image after a...
Apr 19 2002
For better or worse, advertising is an integral part of global cultures. You can find it everywhere—in print and broadcast media, airport terminals...
Mar 26 2002
Advertising in national publications and television stations is the standard route taken by businesses, even small ones. Promotions and advertising...
Feb 26 2002
  Starting and running a business without a marketing plan can be like trying to fly an airplane without radar—you might know what your...
Jan 23 2002
It’s too bad that so many water management and manufacturing firms waste so much money on public relations (PR) activities that have little or no...
Dec 20 2001
In the 1990s, Sears, Roebuck and Co. set out to transform consumers’ perception of the Sears brand from out-of-step with the times to...
Dec 4 2001
This article is a salute to those who think outside the box and an invitation to us all to try the unusual and unique to see if it helps us...
Oct 12 2001
Many of us went into sales because we were good with people and bad with paper work. As a result, many of us have shied away from changing technology...
Sep 10 2001
If you don’t believe in testing water, you’ll never make what you should be making in our industry. Despite this fact, many salespeople...
Sep 10 2001
Ries and Trout (Marketing Warfare) brought us the vernacular of the military establishment. Tom Peters (In Search of Excellence) gave us a more...
Jun 10 2001
There are two pillars to success in our industry that some salespeople overlook. They make a big difference to sales and profits and deserve some...
May 9 2001
The phone is ringing. Your advertising brings in another call. But, don’t you hate it when the caller wants just a price? You give it and they say, "...
May 9 2001
May 6—12 is National Drinking Water Week (NDWW). It is our duty and opportunity as water professionals to make this week work for us by incorporating...