Making your management and message stand out
Here I go again…more than once, I’ve talked about the importance of dealers having company websites. Having a website allows small businesses to make a positive impression on their customers even before they pick up the phone to call. Many water dealers know the value of a website but there are plenty who still haven’t gotten around to it. Even if you are a one-man show and you think, “My phone keeps ringing so why bother?” I still recommend you dedicate time to setting up an official company website.
A top salesperson shares her insight to better sales
How planning & effort can expand your credibility
Learn how a financing program can impact your bottom line
How to turn calls into appointments
Utilizing creative marketing techniques to promote your brand, products
When properly planned, developed and carried out, seminars can bring prospects to you
Of all the promotional tools at your disposal, direct mail is probably one of the most expensive, but at the same time, it is the most controlled and most personal. Despite this, marketing management often overlooks direct mail because it is usually only highly visible to companies that already enjoy using it properly. With a little thought and planning, direct mail can be cost-effective and even highly profitable.
What you need to know to plan and launch a successful direct mail program
Avoiding liability through development of standards and certification programs