Feature Articles: More than Free Advertising

How planning & effort can expand your credibility

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc., Santa Clara, Calif. He can be reached by e-mail at andy@markencom.com.

Activation Date: 
March 7, 2007
Issue Reference: 
Legacy
Legacy ID: 
17753

When Good Customers Have Bad Credit

Learn how a financing program can impact your bottom line

About The Author: 

Tracey Sheehan is president of Carmel Financial Corp. For additonal information contact, Pam Prickett at 317.844.7951, ext. 209, or by e-mail at pamp@carmelfinancial.com

Activation Date: 
January 31, 2007
Issue Reference: 
Legacy
Legacy ID: 
17632

From Ring to Cha-Ching

How to turn calls into appointments

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
January 31, 2007
Issue Reference: 
Legacy
Legacy ID: 
17631

Cutting through the Noise

Utilizing creative marketing techniques to promote your brand, products

About The Author: 

Amy Osgood is assistant editor for Water Quality Products. She can be reached at 847.391.1025, or by e-mail at aosgood@sgcmail.com.

Activation Date: 
January 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17099

Seminars—Tell More to Sell More

When properly planned, developed and carried out, seminars can bring prospects to you

Activation Date: 
January 1, 2006
Legacy
Legacy ID: 
16942

Direct Mail—Costly but Personalized Promotion

Of all the promotional tools at your disposal, direct mail is probably one of the most expensive, but at the same time, it is the most controlled and most personal. Despite this, marketing management often overlooks direct mail because it is usually only highly visible to companies that already enjoy using it properly. With a little thought and planning, direct mail can be cost-effective and even highly profitable.

Deck: 

What you need to know to plan and launch a successful direct mail program

Activation Date: 
December 1, 2005
Issue Reference: 
Legacy
Legacy ID: 
16536

Certification & Product Liability

Avoiding liability through development of standards and certification programs

About The Author: 

Rick Andrew has been with NSF International for over six years, working with certification of residential drinking water products. He has been the technical manager of the Drinking Water Treatment Units Program for over three years. Andrew is a member of the Editorial Advisory Board of Water Quality Products. He can be reached at 800.NSF.MARK, or by e-mail at andrew@nsf.org.

Activation Date: 
November 1, 2005
Issue Reference: 
Legacy
Legacy ID: 
16441

Revive Your Enthusiasm to Facilitate Sales

A sale is a transference of enthusiasm. It sounds so simple, but the problem is that as we stay in our industry, time and rejection whittle away at our enthusiasm until it is so weak that the loss can cost sales. I recently realized how important product enthusiasm is to facilitating sales.

Deck: 

Removing the equipment from your own home may be the answer

About The Author: 

Carl Davidson is president of Sales & Management Solutions, Inc., a consulting firm specializing in sales and management video training and live seminars exclusively for the water equipment industry. He has authored several books including Financial Secrets of the Water Improvement Industry and numerous articles. Send comments to davidson@salesco.net. For a free demonstration video, newsletter and list of products, contact Carl at 800-941-0068; www.carldavidson.com;davidson@carldavidson.com.

Activation Date: 
August 26, 2005
Issue Reference: 
Legacy
Legacy ID: 
16291

Eight Steps to Getting Free Press

“You have to be confident enough to initiate the first contact, and creative enough to develop ways to present what you are selling in a newsworthy way.”

Deck: 

Effective planning improves your chances of success, and your material will be less apt to wind up in the dreaded circular file

Activation Date: 
August 2, 2005
Issue Reference: 
Legacy
Legacy ID: 
16253

PR—Getting It Right

Remember, good public relations is not a part-time activity. Total communication affects everything, from the highest policy decisions to the way people are greeted at your door.

Deck: 

How to choose and work with a PR agency

Activation Date: 
August 2, 2005
Issue Reference: 
Legacy
Legacy ID: 
16251