Making it Easy for the Customer

Sales techniques for better business

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
February 5, 2008
Legacy
Legacy ID: 
18930

Making your Ad Campaign a Hit

Generating more sales leads with print advertising

About The Author: 

M.H. “Mac” McIntosh is president of Mac McIntosh, Inc. He can be reached at 800.944.5553, or by e-mail at mcintosh@salesleadexperts.com.

Activation Date: 
January 8, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
18841

Press Events, Presentations...Who Are We Impressing?

Making your management and message stand out

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc., Santa Clara, Calif. He can be reached by e-mail at andy@markencom.com.

Activation Date: 
August 29, 2007
Files: 
Legacy
Legacy ID: 
18485

Website Do’s & Don’ts

Here I go again…more than once, I’ve talked about the importance of dealers having company websites. Having a website allows small businesses to make a positive impression on their customers even before they pick up the phone to call. Many water dealers know the value of a website but there are plenty who still haven’t gotten around to it. Even if you are a one-man show and you think, “My phone keeps ringing so why bother?” I still recommend you dedicate time to setting up an official company website.

About The Author: 

If you would like to receive a copy of these eNewsletters, please contact us at wqpeditor@sgcmail.com.

Activation Date: 
July 2, 2007
Issue Reference: 
Legacy
Legacy ID: 
18304

Use Referrals to Grow Your Business

A top salesperson shares her insight to better sales

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
March 28, 2007
Legacy
Legacy ID: 
17920

Feature Articles: More than Free Advertising

How planning & effort can expand your credibility

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc., Santa Clara, Calif. He can be reached by e-mail at andy@markencom.com.

Activation Date: 
March 7, 2007
Issue Reference: 
Legacy
Legacy ID: 
17753

When Good Customers Have Bad Credit

Learn how a financing program can impact your bottom line

About The Author: 

Tracey Sheehan is president of Carmel Financial Corp. For additonal information contact, Pam Prickett at 317.844.7951, ext. 209, or by e-mail at pamp@carmelfinancial.com

Activation Date: 
January 31, 2007
Issue Reference: 
Legacy
Legacy ID: 
17632

From Ring to Cha-Ching

How to turn calls into appointments

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
January 31, 2007
Issue Reference: 
Legacy
Legacy ID: 
17631

Cutting through the Noise

Utilizing creative marketing techniques to promote your brand, products

About The Author: 

Amy Osgood is assistant editor for Water Quality Products. She can be reached at 847.391.1025, or by e-mail at aosgood@sgcmail.com.

Activation Date: 
January 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17099

Seminars—Tell More to Sell More

When properly planned, developed and carried out, seminars can bring prospects to you

Activation Date: 
January 1, 2006
Legacy
Legacy ID: 
16942