Making your Ad Campaign a Hit

Generating more sales leads with print advertising

About The Author: 

M.H. “Mac” McIntosh is president of Mac McIntosh, Inc. He can be reached at 800.944.5553, or by e-mail at mcintosh@salesleadexperts.com.

Activation Date: 
January 8, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
18841

Press Events, Presentations...Who Are We Impressing?

Making your management and message stand out

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc., Santa Clara, Calif. He can be reached by e-mail at andy@markencom.com.

Activation Date: 
August 29, 2007
Files: 
Legacy
Legacy ID: 
18485

Website Do’s & Don’ts

Here I go again…more than once, I’ve talked about the importance of dealers having company websites. Having a website allows small businesses to make a positive impression on their customers even before they pick up the phone to call. Many water dealers know the value of a website but there are plenty who still haven’t gotten around to it. Even if you are a one-man show and you think, “My phone keeps ringing so why bother?” I still recommend you dedicate time to setting up an official company website.

About The Author: 

If you would like to receive a copy of these eNewsletters, please contact us at wqpeditor@sgcmail.com.

Activation Date: 
July 2, 2007
Issue Reference: 
Legacy
Legacy ID: 
18304

Use Referrals to Grow Your Business

A top salesperson shares her insight to better sales

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
March 28, 2007
Legacy
Legacy ID: 
17920

Feature Articles: More than Free Advertising

How planning & effort can expand your credibility

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc., Santa Clara, Calif. He can be reached by e-mail at andy@markencom.com.

Activation Date: 
March 7, 2007
Issue Reference: 
Legacy
Legacy ID: 
17753

When Good Customers Have Bad Credit

Learn how a financing program can impact your bottom line

About The Author: 

Tracey Sheehan is president of Carmel Financial Corp. For additonal information contact, Pam Prickett at 317.844.7951, ext. 209, or by e-mail at pamp@carmelfinancial.com

Activation Date: 
January 31, 2007
Issue Reference: 
Legacy
Legacy ID: 
17632

From Ring to Cha-Ching

How to turn calls into appointments

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
January 31, 2007
Issue Reference: 
Legacy
Legacy ID: 
17631

Cutting through the Noise

Utilizing creative marketing techniques to promote your brand, products

About The Author: 

Amy Osgood is assistant editor for Water Quality Products. She can be reached at 847.391.1025, or by e-mail at aosgood@sgcmail.com.

Activation Date: 
January 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17099

Seminars—Tell More to Sell More

When properly planned, developed and carried out, seminars can bring prospects to you

Activation Date: 
January 1, 2006
Legacy
Legacy ID: 
16942

Direct Mail—Costly but Personalized Promotion

Of all the promotional tools at your disposal, direct mail is probably one of the most expensive, but at the same time, it is the most controlled and most personal. Despite this, marketing management often overlooks direct mail because it is usually only highly visible to companies that already enjoy using it properly. With a little thought and planning, direct mail can be cost-effective and even highly profitable.

Deck: 

What you need to know to plan and launch a successful direct mail program

Activation Date: 
December 1, 2005
Issue Reference: 
Legacy
Legacy ID: 
16536