Remember, good public relations is not a part-time activity. Total communication affects everything, from the highest policy decisions to the way people are greeted at your door.
How to choose and work with a PR agency
The economy is soft. Capital budgets are shrinking. Projections for growth remain conservative. Instead of adapting to change and seizing opportunities to strengthen market position, many businesses are committing one critical error—slashing marketing budgets.
Tips for growing business at the expense of your competitors
Software is supposed to make your life easier. It is supposed to ease, simplify and validate data input. It should also provide instant and complete access to that data
Is your office quick, efficient and paperless?
Pouring money down the drain, it certainly seems so to many companies who are faced with ineffective sales and marketing programs. Marketing is demanding. It requires clear business objectives, and yes, execution. Unfortunately, even then your efforts may not deliver the desired results.
It would be great if your customers could recognize the value of a RO system or softener instantly without focusing on the price. But due to pressure from the big boxes, there is always a dealer willing to cut the price.
Like many of you, in March I attended the WQA Aquatech show in Las Vegas, and as always, I learned a lot. It was great to meet dealers from around the country and see what is happening. Of the many things I learned, there are three I would like to share with you
Higher pH solutions, through the addition or use of alkalis such as sodium hydroxide, sodium bicarbonate or sodium carbonate, will result in severely decreased uranium regeneration
Measures to reduce uranium in the drinking water supply