Adopt Darwinian Marketing in a Soft Economy

The economy is soft. Capital budgets are shrinking. Projections for growth remain conservative. Instead of adapting to change and seizing opportunities to strengthen market position, many businesses are committing one critical error—slashing marketing budgets.

Deck: 

Tips for growing business at the expense of your competitors

About The Author: 

Kelly Howard is senior VP at A.B. Isacson Associates, a New York-based public relations firm specializing exclusively in business-to-business marketing. He can be reached at 212.529.4500, or by e-mail at kelly@abipr.com.

Activation Date: 
June 5, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
16162

Smart Software

Software is supposed to make your life easier. It is supposed to ease, simplify and validate data input. It should also provide instant and complete access to that data

Deck: 

Is your office quick, efficient and paperless?

About The Author: 

Bryan Trilli is systems specialist for KDS Moses Inc., Adell, Wis. Trilli spends most of his time traveling throughout North America making water dealers’ operations more efficient and cost-effective by utilizing Watertight workflow management software developed by KDS Moses, Inc. He can be reached at 800.676.6109, or by e-mail at btrilli@kdsmoses.com; kdsmoses.com.

Activation Date: 
June 5, 2005
Issue Reference: 
Legacy
Legacy ID: 
16157

Back to Basics

Pouring money down the drain, it certainly seems so to many companies who are faced with ineffective sales and marketing programs. Marketing is demanding. It requires clear business objectives, and yes, execution. Unfortunately, even then your efforts may not deliver the desired results.

It would be great if your customers could recognize the value of a RO system or softener instantly without focusing on the price. But due to pressure from the big boxes, there is always a dealer willing to cut the price.

Activation Date: 
June 5, 2005
Issue Reference: 
Legacy
Legacy ID: 
16156

Sales Solutions: Three important techniques that can help you succeed

Like many of you, in March I attended the WQA Aquatech show in Las Vegas, and as always, I learned a lot. It was great to meet dealers from around the country and see what is happening. Of the many things I learned, there are three I would like to share with you

About The Author: 

Carl Davidson is president of Sales & Management Solutions, Inc., a consulting firm specializing in sales and management video training and live seminars exclusively for the water equipment industry. He has authored several books including Financial Secrets of the Water Improvement Industry and numerous articles. Send comments to davidson@salesco.net. For a free demonstration video, newsletter and list of products, contact Carl at 800-941-0068; www.carldavidson.com; davidson@carldavidson.com.

Activation Date: 
June 2, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
16117

Corporate Communications: All About Delivering Value

Common sense says that for programs to be successful they must be founded on business objectives, not “PR” objectives.

Deck: 

Effective public relations helps produce sales, profits and long-term benefits

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc., Santa Clara, Calif. He can be reached by e-mail at andy@markencom.com.

Activation Date: 
June 2, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
16116

Uranium Removal by Ion Exchange

Higher pH solutions, through the addition or use of alkalis such as sodium hydroxide, sodium bicarbonate or sodium carbonate, will result in severely decreased uranium regeneration

Deck: 

Measures to reduce uranium in the drinking water supply

About The Author: 

Frank DeSilva is national sales manager for ResinTech, Inc., West Berlin, N.J. He has been in the water treatment industry for more than 20 years. He can be contacted at 760.809.4864, or by e-mail at fdesilva@resintech.com.

Activation Date: 
April 6, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
16016

Closing Techniques

Remember, no close or technique works unless you try it, and practice is essential to success.

Deck: 

Top closers offer two interesting sales approaches

About The Author: 

Carl Davidson is president of Sales & Management Solutions, Inc., a consulting firm specializing in sales and management video training and live seminars exclusively for the water equipment industry. He has authored several books including Financial Secrets of the Water Improvement Industry and numerous articles. Send comments to davidson@salesco.net. For a free demonstration video, newsletter and list of products, contact Carl at 800-941-0068; www.carldavidson.com;davidson@carldavidson.com.

Activation Date: 
April 6, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
16011

RO Membrane Technology

Desalination systems based on reverse osmosis technology are increasing the availability and quality of clean drinking water in Toas Island in Lake Maracaibo, Venezuela

Deck: 

Advances Improve Global Access to Clean Water

About The Author: 

Jorg Menningmann is the general manager at ITT – Aquious Water Equipment Technologies. Menningmann has a degree in Ocean Engineering from Florida Atlantic University in 1977. He has served as a principal investigator projects for the Office of Water Research and Technology to collect and analyze data on 24 commercial membrane type desalination facilities, as well as a proposal engineer for a variety of reverse osmosis desalination applications. Additional information is available at 561.684.6300 or at www.itt.com.

Activation Date: 
April 4, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15930

Supplier Programs Contribute to Dealer Success

These dealers have access to the best technology the industry offers, which provides a high level of consumer features and benefits.

About The Author: 

Thomas Leunig CWS-IV is marketing programs manager for the Household Water Group of GE Infrastructure Water & Process Technologies, Milwaukee, Wis. Leunig has 20 years of experience in water treatment system sales and marketing. He can be reached at 262.518.4285, or by e-mail at thomas.leunig@ge.com.

Activation Date: 
April 4, 2005
Issue Reference: 
Legacy
Legacy ID: 
15929

Profit From Used Equipment

Many people were selling because they wanted a new softener, and they were great leads.

Deck: 

Four easy ways to increase your bottom line with used equipment

About The Author: 

Carl Davidson is president of Sales & Management Solutions, Inc., a consulting firm specializing in sales and management video training and live seminars exclusively for the water equipment industry. He has authored several books including Financial Secrets of the Water Improvement Industry and numerous articles. Send comments to davidson@salesco.net. For a free demonstration video, newsletter and list of products, contact Carl at 800.941.0068, or by e-mail at davidson@carldavidson.com; www.carldavidson.com.

Activation Date: 
April 4, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15927