Of all the promotional tools at your disposal, direct mail is probably one of the most expensive, but at the same time, it is the most controlled and most personal. Despite this, marketing management often overlooks direct mail because it is usually only highly visible to companies that already enjoy using it properly. With a little thought and planning, direct mail can be cost-effective and even highly profitable.
What you need to know to plan and launch a successful direct mail program
Avoiding liability through development of standards and certification programs
A sale is a transference of enthusiasm. It sounds so simple, but the problem is that as we stay in our industry, time and rejection whittle away at our enthusiasm until it is so weak that the loss can cost sales. I recently realized how important product enthusiasm is to facilitating sales.
Removing the equipment from your own home may be the answer
“You have to be confident enough to initiate the first contact, and creative enough to develop ways to present what you are selling in a newsworthy way.”
Effective planning improves your chances of success, and your material will be less apt to wind up in the dreaded circular file
Remember, good public relations is not a part-time activity. Total communication affects everything, from the highest policy decisions to the way people are greeted at your door.
How to choose and work with a PR agency
The economy is soft. Capital budgets are shrinking. Projections for growth remain conservative. Instead of adapting to change and seizing opportunities to strengthen market position, many businesses are committing one critical error—slashing marketing budgets.
Tips for growing business at the expense of your competitors
Software is supposed to make your life easier. It is supposed to ease, simplify and validate data input. It should also provide instant and complete access to that data
Is your office quick, efficient and paperless?
Pouring money down the drain, it certainly seems so to many companies who are faced with ineffective sales and marketing programs. Marketing is demanding. It requires clear business objectives, and yes, execution. Unfortunately, even then your efforts may not deliver the desired results.
It would be great if your customers could recognize the value of a RO system or softener instantly without focusing on the price. But due to pressure from the big boxes, there is always a dealer willing to cut the price.
Like many of you, in March I attended the WQA Aquatech show in Las Vegas, and as always, I learned a lot. It was great to meet dealers from around the country and see what is happening. Of the many things I learned, there are three I would like to share with you