Profit From Used Equipment

Many people were selling because they wanted a new softener, and they were great leads.

Deck: 

Four easy ways to increase your bottom line with used equipment

About The Author: 

Carl Davidson is president of Sales & Management Solutions, Inc., a consulting firm specializing in sales and management video training and live seminars exclusively for the water equipment industry. He has authored several books including Financial Secrets of the Water Improvement Industry and numerous articles. Send comments to davidson@salesco.net. For a free demonstration video, newsletter and list of products, contact Carl at 800.941.0068, or by e-mail at davidson@carldavidson.com; www.carldavidson.com.

Activation Date: 
April 4, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15927

Ozone

Water coolers are as common in the work place as copy machines, yet copy machines receive maintenance and cleaning… most coolers do not.

Deck: 

Using ozone for water coolers can help eliminate maintenance and service hassle

About The Author: 

Roger Nathanson is president of Ozone Pure Water Inc. (OPW), Sarasota, Fla. OPW has been a full service ozone/water treatment supplier since 1980. Nathanson heads the system design, system allocation and R&D departments. He has a background in mechanical engineering, plumbing/pipe fitting, swimming pool remodeling/repair, sales and marketing. He holds a U.S. patent on a proprietary ozone unit/ozone generator design. Nathanson can be contacted at 800.633.8469, or by e-mail at opw01@acun.com; www.ozonepurewater.com.

Activation Date: 
January 28, 2005
Legacy
Legacy ID: 
15768

Opportunity in Las Vegas

Water Quality Products recently spoke with
Peter J. Censky, executive director of the Water Quality Association, to find out more about the WQA Aquatech USA event to be held this spring in Las Vegas.

Activation Date: 
January 28, 2005
Legacy
Legacy ID: 
15763

The Art of Building Trust & Rapport

Building trust and credibility with your audience requires four elements.

Deck: 

Developing a business relationship built on trust and rapport may be the key to landing your next account

About The Author: 

Darren Rabie is the president of Focus
America. Focus America’s mission is ... “to measurably increase the performance
and productivity of your sales organization
with tools, structures and strategies you can use everyday.” Rabie can be reached at
drabie@focus-america.com.

Activation Date: 
January 1, 2005
Legacy
Legacy ID: 
15671

Media Relations

Typically, when reporters contact you, they are looking for a professional opinion or explanation about an issue or event, and they are often on a deadline.

Deck: 

Building Bridges, Not Fences & Finding your Comfort Zone

About The Author: 

Walt Denny is president and Mary Lou Denny is the co-founder and executive vice president of Walt Denny, Inc., an advertising/public relations agency in Hinsdale, Ill. For more information, call 630-323-0555 or visit www.waltdenny.com.

Activation Date: 
November 1, 2004
Legacy
Legacy ID: 
15565

Publicity - Known As 'Free Ink' and 'Free Air' and Here is How to Get Some

PR gives you more coverage per dollar invested by getting your message to a wider audience.

About The Author: 

Mary Lou Denny is the co-founder and executive vice president of Walt Denny, Inc., an advertising/public relations agency in Hinsdale, Ill. She can be reached by phone at 630-323-0555 or by e-mail at MaryLou@waltdenny.com.

Activation Date: 
August 31, 2004
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15423

Looking for Trouble

Take inventory
of your company
and see how many
of these mistakes
you are making.

Deck: 

Avoid Mistakes That Hurt Your Sales

About The Author: 

Carl Davidson is president of Sales & Management Solutions, Inc., a consulting firm specializing in sales and management video training and live seminars exclusively for the water equipment industry. You may copntact Carl at 800-941-0068; www.carldavidson.com; davidson@carldavidson.com.

Activation Date: 
July 29, 2004
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15350

Getting the Most from Trade Shows

…How to make certain you are getting maximum return on your investment and minimize wasted time and money at trade shows.

Deck: 

When used effectively, trade shows can boost to your company’s name recognition and help you close deals.

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc., Santa Clara, Calif. He can be reached by E-mail at andy@markencom.com.

Activation Date: 
July 29, 2004
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15346

Expand Your Marketing Campaign

The key is not just to satisfy your customers, but to delight them enough that they will refer you to their friends.

Deck: 

Inspire Your Customers to Work for You

About The Author: 

Mary Lou Denny is the co-founder and executive vice president of Walt Denny, Inc., an advertising/public relations agency in Hinsdale, Ill. She can be reached by phone at 630-323-0555 or by e-mail at MaryLou@waltdenny.com.

Activation Date: 
June 29, 2004
Legacy
Legacy ID: 
15273

Specialty Advertising

Pens and poly bags are popular
items, but other specialty items
are capturing customers’ attention.

Deck: 

The Medium Carries the Message

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc., Santa Clara, Calif. He may be reached at andy@markencom.com.

Activation Date: 
June 1, 2004
Issue Reference: 
Legacy
Legacy ID: 
15202