Focus on the Follow-Up

Follow-ups: In my experience, hardly anyone does them — but that is precisely one of the biggest reasons that you should be doing them. No one else is, and your customers will be blown away. I personally believe that the follow-up should be considered the most important part of the sales process. You know you are better than your competition — but you need to demonstrate that to your customers. Maybe follow-ups are something you have heard that you should be doing, but you do not know how. 

Deck: 

The positives of scheduling a follow-up visit with every customer

About The Author: 

Kelly R. Thompson, CWS-VI, CI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
Issue Reference: 

WaterSignal Appoints Sean Rayborn as Sales & Marketing Manager

Source: 
WaterSignal
Deck: 

Rayborn will lead the sales team as the company expands into new markets around the country

WaterSignal, a provider of real-time water usage data transmitted wirelessly, announced the appointment of Sean Rayborn as sales and marketing manager. An award-winning professional, Rayborn will report directly to WaterSignal President John Lie-Nielsen.

Publication Date: 
January 9, 2015

Stainless Steel 'Water Flask' Manufacturer Breaks Crowdfunding Sales Record

Source: 
Marketwired
Deck: 

The company raised 400% more than its $50,000 goal on Kickstarter

Startup company Fred Water announced that its Kickstarter campaign sold more stainless steel water bottles than any other company in crowdfunding history. Its flask-shaped water bottle, designed to fit in pockets so people can carry more water more often, gained support from crowd funders on Kickstarter from all around the world – 60 countries in total.

Publication Date: 
January 8, 2015

The Water Expo in Miami Expands to Two Times a Year in 2015

Source: 
The Water Expo
Deck: 

Twice a year, Miami will be a hub for water industry professionals throughout the Americas

Organizers of the Water Expo announced that it will now host two events each year after seeing the success of their 2013 and 2014 shows.

The spring show, planned for June 2 and 3, will focus on irrigation and groundwater. The fall show on Sept. 15 and 16 will be geared toward the water quality, water supply and wastewater fields.

Publication Date: 
January 6, 2015

Hellenbrand Announces New Regional Sales Manager

Source: 
Hellenbrand Inc.
Deck: 

Jim Donohoe brings 16 years of industry experience

Wisconsin-based water treatment system company Hellenbrand Inc. recently named Jim Donohoe as regional sales manager of the eastern U.S. region.

Donohoe will provide ongoing support to the company’s current dealer base and also focus on new business development. He has 16 years of industry experience, including sales, district management, regional management, multi-location business and sales management experience.

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Company Reference: 
Publication Date: 
January 2, 2015

Residential Water Treatment Equipment Demand will Grow in Asia Pacific, Research Finds

Source: 
TechNavio
Deck: 

A growing demand for potable water in the Asia Pacific region will transform the region’s residential water treatment equipment market

A new market research report on the residential water treatment equipment market in the Asia Pacific region by TechNavio reveals an expected growth at a compound annual growth rate (CAGR) of 15.53 percent from 2014-2019.

Publication Date: 
December 24, 2014

AWWA: SDWA Anniversary Cause to Celebrate, 'Renew Our Commitment' to Safe Water

Source: 
American Water Works Assn.
Deck: 

AWWA CEO David LaFrance thanks water professionals nationwide for keeping water safe for drinking

Dec. 16, 2014, marked the 40th anniversary of the Safe Drinking Water Act (SDWA), which today includes regulations for more than 90 contaminants. American Water Works Assn. (AWWA) CEO David LaFrance issued the following statement to mark the occasion.

Company Reference: 
Publication Date: 
December 18, 2014

HydroNovation Appoints Terry Heckman as Regional Sales Manager

Source: 
HydroNovation
Deck: 

Heckman brings over 27 years of residential and commercial water treatment experience

HydroNovation announced that Terry Heckman has joined the company as their Western Regional Sales Manager. Heckman brings over 27 years of residential and commercial water treatment experience, having previously worked for Pentair Residential Filtration, GE Water & Process Technologies, Osmonics and Autotrol in similar capacities. He will use his extensive water background and industry channel partner contacts in commercializing the salt-free HydroDI water treatment technology to the residential and commercial markets.

Company Reference: 
Publication Date: 
December 15, 2014

3M Releases Water Dealer iPad Sales App

Source: 
3M Purification Inc.
Deck: 

App is customized for each dealer, designed to support entire sales cycle

3M Purification Inc. introduced a new iPad sales app for its 3M Authorized Water Dealers, called the 3M Water Dealer Sales App.

“[The app] helps combine the brand power of 3M with the dealer’s own water quality expertise for a sophisticated, engaging and interactive sales experience,” 3M said in a statement. The tool was designed to help 3M dealer sales representatives educate homeowners about water quality issues, demonstrate products and communicate over the entire course of the purchase cycle.

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Company Reference: 
Publication Date: 
November 18, 2014

Icon Technology Systems Appoints New Vice President of Sales

Source: 
Icon Technology Systems
Deck: 

Don Orr has more than 25 years of industry experience

Icon Technology Systems announced the appointment of Don Orr as vice president of sales for the U.S. market. Orr has been an active member of the drinking water and filtration industry for more than 25 years, most recently as vice president of point-of-use water cooler products for MTN Products.

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Publication Date: 
November 3, 2014