Get interested homeowner leads requesting your call. Mac Leads are names and phone numbers of homeowners responding to your exclusive daily water quality surveys requesting a free water test. They are emailed to your office fresh the next day, easy to set into appointments because you know they are interested. They include custom appointment-setting scripts and industry-knowledgeable support, with exclusive territories per dealer. Discount two-week trials are available. References are available, and results are guaranteed.
Ask the average salesperson today what his or her secret to a successful sale is.
You will likely be the audience to yawn-worthy clichés and sales industry jargon that would confuse the best of us.
Most will have a selling style ... and kid themselves with the “good” success rate.
Adapting your selling style to customer’s buying styles
Consider the following changes that are impacting businesses today:
- Changing economic conditions;
- Changing government requirements;
- Social media and technology;
- Multigenerational workforce;
- Customers’ expectations; and
- Different forms of competition.
You may agree or disagree with the specifics of how these changes impact your business, but the important thing is how you deal with them and how your employees react to and adjust to them. Some changes may directly impact you; others may not apply to you at all.
Managing the process of change to improve your business
Owning your own business is as much a part of the American collective psyche as buying a house and eating apple pie. Every year, hundreds of thousands of people start their own businesses, brimming with entrepreneurial excitement, and the water treatment industry is no different.
Getting your business off the ground with the help of dealer networks
I could truthfully state that I was a door-to-door salesperson — for one whole day.
I shadowed a security system salesperson to gain an accurate view of different sales techniques and potential customer reactions and interactions, and to gauge success rates of and attitudes toward this type of direct marketing.
It was a long but educational day.
Tips for making the most of door-to-door sales presentations
It is no secret that every business wants to find the magic solution that will profitably increase business year over year. We have all sought that proverbial silver bullet. However, in nearly 20 years of working in the marketing and direct marketing industry, I can offer this advice on finding the silver bullet solution to marketing: You will probably find it with a leprechaun and a pot of gold at the end of a rainbow.
Consistent marketing for customers new & old
In today’s residential water treatment market, competition for customers is becoming fiercer. It is a challenge to stay ahead of the competition. In the past, the strategy was to get in front of as many people as possible and hope to close on percentages. In today’s world, however, that strategy is not only ineffective, but unrealistic. So, how can you increase sales and market share in today’s competitive world of residential water treatment?
Increasing sales in today’s competitive residential market
The new Dealer Advantage Program is a comprehensive sales package designed to give dealers tools they need to sell more equipment. The sales tools include test kits, test meters and solutions, educational information, and customized marketing materials. Membership also provides ongoing benefits including special member discounts, personalized account management, customized reporting and immediate access to newly developed educational or marketing materials.
Recently, I was sitting with a dealer, discussing his year-to-date numbers. He was shaking his head, saying, “I don’t get it. My sales are up by $20,000 a month, but when I look in the checkbook, it doesn’t show it. I seem to be working twice as hard, but I’m not making any more money.”
Using benchmarking to redefine business goals and projects