Do You Want to be Doing Demos When You’re 90?

Dealers may have to sell more now to be able to retire comfortably

Activation Date: 
July 2, 2007
Issue Reference: 
Legacy
Legacy ID: 
18316

Website Do’s & Don’ts

Here I go again…more than once, I’ve talked about the importance of dealers having company websites. Having a website allows small businesses to make a positive impression on their customers even before they pick up the phone to call. Many water dealers know the value of a website but there are plenty who still haven’t gotten around to it. Even if you are a one-man show and you think, “My phone keeps ringing so why bother?” I still recommend you dedicate time to setting up an official company website.

About The Author: 

If you would like to receive a copy of these eNewsletters, please contact us at wqpeditor@sgcmail.com.

Activation Date: 
July 2, 2007
Issue Reference: 
Legacy
Legacy ID: 
18304

Officer, I'd Like to Report a Missing Sales Department

Simple measures dealers can take to estimate sales performance

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
May 30, 2007
Issue Reference: 
Legacy
Legacy ID: 
18221

The Cost of Lost Sales

Secondary financing can help turn losses into profits

About The Author: 

Joe Helstrom is chief financial officer for Carmel Financial Corp. He can be reached at 317.844.7951, ext. 216, or by e-mail at joeh@carmelfinancial.com.

Activation Date: 
May 30, 2007
Issue Reference: 
Legacy
Legacy ID: 
18212

Don’t be Fooled, Appearance Matters

We’ve all heard the saying “You shouldn’t judge a book by its cover.” Unfortunately, this doesn’t apply to people in the business world. Over the years, Water Quality Products has featured various articles that offer business advice to water dealers, but we can’t say enough about the importance of customer perception. Recently, a carpet steam-cleaning ad assured customers that all of the company’s employees are professional, reliable and go through a background check. It reminded me that whether we think it’s fair or not, appearance matters.

Activation Date: 
May 30, 2007
Issue Reference: 
Legacy
Legacy ID: 
18210

Who's Afraid of the Big Box Stores?

Big box stores offer a variety of products, but cannot provide the expert touch of a good water dealer

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
April 26, 2007
Legacy
Legacy ID: 
18120

Do People Really Buy On the First Visit?

Recent surveys show that customers want to spend less time than ever making purchasing decisions

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
April 25, 2007
Issue Reference: 
Legacy
Legacy ID: 
18114

Improving the Bottom Line & Customer Satisfaction

Building a consistent dealer income stream with service and maintenance

About The Author: 

Mike Perkinson is director of marketing for Pro Products, LLC. He can be reached at 800.285.9176, or by e-mail at mperkinson@proproducts.com.

Activation Date: 
April 25, 2007
Issue Reference: 
Legacy
Legacy ID: 
18108

Use Referrals to Grow Your Business

A top salesperson shares her insight to better sales

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
March 28, 2007
Legacy
Legacy ID: 
17920

Putting the Business in Show Business

Learn how to increase your profit from show participation

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
March 7, 2007
Issue Reference: 
Legacy
Legacy ID: 
17752