The economy is soft. Capital budgets are shrinking. Projections for growth remain conservative. Instead of adapting to change and seizing opportunities to strengthen market position, many businesses are committing one critical error—slashing marketing budgets.
Tips for growing business at the expense of your competitors
Like many of you, in March I attended the WQA Aquatech show in Las Vegas, and as always, I learned a lot. It was great to meet dealers from around the country and see what is happening. Of the many things I learned, there are three I would like to share with you
Anything that can make employees more productive quickly, is welcomed. Over the years, the Water Quality Association (WQA) has developed some great tools that can help a water treatment dealership become productive faster.
WQA offers a variety of materials and services to help new dealerships become productive faster
Good salespeople choose phrases and words carefully, they constantly watch the customer in order to weed out the words and phrases that don’t work and emphasize the ones that do.
Learn why communication is an essential part of your sales technique
Water Quality Products recently spoke with
Peter J. Censky, executive director of the Water Quality Association, to find out more about the WQA Aquatech USA event to be held this spring in Las Vegas.
Let’s take a look at some important aspects of answering the phone.
Training your staff how to handle calls is the first step to generating more sales for your advertising dollar
Building trust and credibility with your audience requires four elements.
Developing a business relationship built on trust and rapport may be the key to landing your next account