A sale is a transference of enthusiasm. It sounds so simple, but the problem is that as we stay in our industry, time and rejection whittle away at our enthusiasm until it is so weak that the loss can cost sales. I recently realized how important product enthusiasm is to facilitating sales.
Removing the equipment from your own home may be the answer
Here is an old-fashioned one. We suggest you call customers by their formal titles until they give you permission to use more familiar terms. No matter what their age, they may not want you to call them “guys” or use their first names.
Following professional etiquette can help you make the sale
This article is about sales and management techniques that sound good but usually don’t work. You may think they will be successful in increasing sales and profits but in the end they fail. Take a look, maybe we can help you avoid trying them before you waste a lot of time and money.
Learn what sales tactics do not lead to the road of success
The economy is soft. Capital budgets are shrinking. Projections for growth remain conservative. Instead of adapting to change and seizing opportunities to strengthen market position, many businesses are committing one critical error—slashing marketing budgets.
Tips for growing business at the expense of your competitors
Like many of you, in March I attended the WQA Aquatech show in Las Vegas, and as always, I learned a lot. It was great to meet dealers from around the country and see what is happening. Of the many things I learned, there are three I would like to share with you
Anything that can make employees more productive quickly, is welcomed. Over the years, the Water Quality Association (WQA) has developed some great tools that can help a water treatment dealership become productive faster.
WQA offers a variety of materials and services to help new dealerships become productive faster
Good salespeople choose phrases and words carefully, they constantly watch the customer in order to weed out the words and phrases that don’t work and emphasize the ones that do.
Learn why communication is an essential part of your sales technique