Sales

Nov 15 2012
Here is a story that I have heard far too often over the years: "John" has been a professional water treatment dealer for eight years. Like many, he...
Oct 30 2012
Rather than sharing statistics, tactics, strategies and scripts that manipulate an outcome, let’s discuss what motivates consumers to buy and how...
lamotte_sales demonstration kit
Oct 26 2012
Clearly and effectively demonstrate to customers the differences between untreated and treated water with these sales demonstration kits. Choose...
Jul 19 2012
Nelsen Corp. recently appointed Terry Heckman to western regional sales manager. In his new role, Heckman’s responsibilities are to lead and...
Jun 28 2012
Whether you are a sales, installation or service professional, water testing is vital to completing your job. Providing consultation, offering...
Jun 18 2012
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on...
Jun 18 2012
Over the past several years, the Water Quality Assn. (WQA) and the Water Quality Research Foundation (WQRF) have completed three research studies...
Jun 18 2012
Does your dealership offer financing? I hope not. That may be a shocking statement coming from the sales manager of a finance company, but allow me...
May 15 2012
Michael Y. Kim has been named a recipient of The Dow Chemical Co.’s Pinnacle Award in recognition for his achievements in 2011 in Dow Water &...
May 4 2012
Most of us feel we are pretty tolerant. However, many in our industry have misconceptions that are costing them a fortune. Here are some assumptions...
Apr 26 2012
In today’s economy, it is harder than ever to get appointments with people who actually have the money or credit to buy water equipment. That is why...
Apr 24 2012
When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The failure...
Apr 9 2012
Palintest recently appointed Nancy Hatley and Erin Post as the company’s new sales managers for the western and eastern U.S. regions. Hatley and Post...
Mar 28 2012
“I am a liar,” one of my clients said to me recently. He voices his own ads on the radio. He frequently talks about what customers can...
Feb 24 2012
Minding the numbers leads to success in the water treatment industry When I got into the water business, the unanimous sense was that I was lucky to...
Feb 24 2012
Every dealership has an opinion on what is most important in a finance company. Some care only about the interest rate the customer will pay; others...
Feb 2 2012
It all began when you realized you knew what you had to do: weed out the toxic employees from your company. It took time and sleepless nights, but...
Nov 30 2011
Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our...
Oct 31 2011
Rory Sherman has never been one to let things just come to him. If that were the case, he might still be working as an auto mechanic in Phoenix....
Oct 26 2011
I recently joined the Water Quality Assn. (WQA) and am busy learning about the product certification process. I have applied for product...